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Task 4:
anticipated emotion。人們采取行動之前會對自己做了這個事情之后會有一個怎樣的心情有一個估測，然后根據(jù)這個估測決定自己是不是要做那件事。lecture 里，教授舉例子說有去給妹妹買生日禮物，發(fā)現(xiàn)一件很想買的 jacket，但是買了 jacket 之后就只能給妹妹買很便宜的小禮物，于是他就想如果真的買了 jacket 的話他肯定會很愧疚，所以后決定還是不買了
Anticipated emotion: Before doing something, people will anticipate the kind of emotion they might have after doing it, and therefore decide whether they will do it or not based on the emotion.
Example: The professor went to buy his sister a birthday present, but saw a jacket he really wanted. If he bought the jacket, he would have to buy a cheaper present for his sister. Then thought about how he would feel if he had bought the jacket and thought he would feel guilty, so he decided not to buy the jacket.
Task 4
Marketing
Reading material：廣告常用的訴求策略就是affiliation：a sense of being member of certain group.就是群體歸屬感。經(jīng)常表現(xiàn)為兩種方式：做對的事，成為群體一員；做錯的事，被群體拋棄。
Listening material：廣告商經(jīng)常采取的營銷策略，就是品牌歸屬感訴求。舉某種蘇打水Suda為例。
要么是一群男女，燈紅酒綠，都喝同一種品牌的Suda水，這意味著，喝這種品牌，就能享受共同的happy；
要么是一個人boy在酒吧里，燈紅酒綠，他開了一瓶Suda，但很不幸是錯的品牌brand，突然間全場安靜，朋友moving away,就是因為他開了錯的Suda，就被群體孤立。
問題：描述affiliation，及教授的內(nèi)容。
答案：The Reading material gave the definition of affiliation, that is……It manifests in two ways:…
In the listening material, the professor keeps on talk about it by introducing two examples:…