The market investigation is indispensable to sales promotion.They are closely related as the lips and teeth, so to speak.What you produce is for sale on the market.It would be impossible to succeed in selling a product without first investigating the market.
In the international market, goods on sale coming from different countries and suppliers are always facing keen competition. Under such circumstances, they will try everything possible to familiarize themselves with the market conditions.In making investigations, we ought to get information about what similar items the competitors are offering on the market, what prices they are quoting(報(bào)價(jià)), what features their products have, who are their regular customers, etc. Then, how can we obtain such information? There are many channels that we ean make use of in doing this sort of work.The commercial counselor's offices of our embassies stationed abroad can help us in making market investigations.
Nowadays, our import and export corporations send their trade groups abroad every now and then. One of their purposes is to make market surveys on the spot.
Certainly, face-to-face talks with foreign businessmen are also important channels to get market information.The Chinese Export Commodities Fairs and some other fairs of similar nature as well as visits of foreign businessmen provide us with such opportunities.Of course, there are some other ways of making market investigations.
1.In making market investigation, one should ( ).
A.get enough information Concerned
B.advertise his products
C.produce high quality goods
D.none of the above
2.The word "indispensable" in the first line means ( ).
A. impossible
B. essential
C. advisable
D. available
3.Which of the following statements is NOT true?
A.The relationship between market investigation and sales promotion is just as that of the lips and teeth
B.It is impossible to succeed in selling a product without market investigation
C.There are various ways of making market investigation
D.Production goes before market investigation
4.Making market investigation is very important because ( ).
A.in market, goods on sale are numerous
B.every producer is facing keen competition
C.it can greatly promote sales
D.all of the above
5.All the following are channels to get market information EXCEPT ( ).
A.to have commercial counselor's offices of our embassies stationed abroad
B.to promote the quality of our own products
C.to send trade groups abroad every now and then
D.to have face-to-face talks with foreign businessmen
1.【解析】A
細(xì)節(jié)題。答案在文章的第二段可以找到。“在市場(chǎng)調(diào)查中我們應(yīng)該了解我們的對(duì)手生產(chǎn)類似產(chǎn)品的情況，他們的報(bào)價(jià)，他們產(chǎn)品的特征，誰是他們的固定消費(fèi)者等等?！彪S后提到"Then, how can we obtain such information?"可見B.C.D都不符合題意，只有A能包括這些內(nèi)容。
2.【解析】B
詞匯題。indispensable必不可少的，必須的，通常和介詞to連接。如：A computer is indispensable to modem office work.現(xiàn)代辦公沒有電腦不行。所以只有B的意思接近。
3.【解析】D
細(xì)節(jié)題。D的意思是“生產(chǎn)先于市場(chǎng)調(diào)查”不符合文章的內(nèi)容。
4.【解析】D
細(xì)節(jié)題。根據(jù)文章第二段的內(nèi)容：“在國際市場(chǎng)上，來自世界各地的商品很多，商家面臨著激烈的競爭。在這種情況下，他們要想盡一切辦法來使自己熟悉市場(chǎng)，才能打開銷路?！彼灾挥蠨的內(nèi)容全面。
5.【解析】B
細(xì)節(jié)題。文章第三段末尾和第四段都談到了獲得市場(chǎng)信息的渠道一一駐外使館里設(shè)立商務(wù)參贊;經(jīng)常向國外派貿(mào)易代表團(tuán)：和外商進(jìn)行面對(duì)面的談判。惟獨(dú)沒有提到自己產(chǎn)品的質(zhì)量。所以B是錯(cuò)誤的。