英語資源頻道為大家整理的china daily 雙語新聞：農(nóng)夫你莫怪輿論太暴力，供大家閱讀參考。
昨天下午,農(nóng)夫山泉在北京就產(chǎn)品標(biāo)準(zhǔn)問題召開新聞發(fā)布會時，與《京華時報(bào)》記者就標(biāo)準(zhǔn)問題進(jìn)行了激烈爭執(zhí)，現(xiàn)場發(fā)言屢被打斷。不僅于此，農(nóng)夫山泉董事長鐘睒睒在發(fā)布會指責(zé)北京“環(huán)境”問題，表示將放棄北京10萬用戶市場。
Yesterday afternoon, the farmer mountain spring on the product standard in Beijing held a press conference, a violent quarrel with the "times" reporter on the JINGWAH standard problem, the scene to speak repeatedly interrupted. Not only this, the farmer spring, President Zhong Shanshan accused Beijing of "environment" problem in the conference, said it would abandon the Beijing 100000 user market.
一個月前，沒人相信一個“賣水”的會和一個“賣報(bào)”的糾纏在一起，打了一場關(guān)于“標(biāo)準(zhǔn)”的口水仗?！百u水”的為農(nóng)夫山泉公司，哪怕是在6日召開的新聞發(fā)布會上，其關(guān)于標(biāo)準(zhǔn)的問題似乎仍是說不清道不明；“賣報(bào)”的為《京華時報(bào)》，為了披露“賣水”的標(biāo)準(zhǔn)問題，連續(xù)27天、67個版面“反反復(fù)復(fù)地報(bào)道”，似乎有些不依不饒。
A month ago, nobody believe a "sale" and a "newspaper" entangled together, playing on a "standard" slobber war. "Water" is Nongfu spring company, even in 6 held a press conference, the standard issue still seems to be indistinct; "newspaper" the times "JINGWAH", in order to disclose "standard of water", for 27 consecutive days, 67 suites "repeatedly" he's really not letting this go, it seems some reports.
當(dāng)然，關(guān)于標(biāo)準(zhǔn)的問題，也許不能怪農(nóng)夫山泉說不明白，怪只怪筆者太過愚鈍——花了一個多小時，愣是沒把國家標(biāo)準(zhǔn)、地方標(biāo)準(zhǔn)、企業(yè)標(biāo)準(zhǔn)、衛(wèi)生標(biāo)準(zhǔn)、質(zhì)量標(biāo)準(zhǔn)還有一個內(nèi)控標(biāo)準(zhǔn)之間的關(guān)系捋清楚。但有一點(diǎn)可以肯定，4日，農(nóng)夫山泉北京工廠因標(biāo)準(zhǔn)問題，其桶裝水在北京市遭致質(zhì)監(jiān)部門的責(zé)令停產(chǎn)。再看看農(nóng)夫山泉在新聞發(fā)布會上宣布的“在北京永久停產(chǎn)桶裝水”的決定，似乎也只是形勢所迫、順?biāo)浦鄱?，并沒有讓人看到其中有多少“骨氣”的成分。所謂“不會為輿論暴力低頭”，不知從何說起。
Of course, the standard issue, perhaps can not blame the farmer mountain spring did not understand, blame only blame I too crass -- spent more than an hour, Leng didn't put his relationship between national standards, local standards, enterprise standards, health standards, quality standards and an internal standard clear. But one thing is for sure, on the 4 day, the farmer mountain spring factory in Beijing from the standard problem, the bottled water from the quality supervision department shall be ordered to stop production in Beijing city. Then have a look the farmer mountain spring announced at a news conference "in Beijing permanently discontinued bottled water" decision, seems to be forced by the situation, take it, and not let people see how much of the "backbone" of the composition. The so-called "the violence of public opinion not to bow", I do not know where to start.
客觀地說，一家企業(yè)如果遭致某媒體近一個月不停地質(zhì)疑、追問，換做誰也受不了。畢竟，從掌握的話語權(quán)上來看，“賣報(bào)”的顯然大過“賣水”的。然而如果就事論事，筆者并不認(rèn)同農(nóng)夫山泉的“輿論暴力”論。拋開標(biāo)準(zhǔn)之爭不說，單從危機(jī)公關(guān)的角度來看，媒體如果有質(zhì)疑，農(nóng)夫山泉為何不及時地予以有力的回應(yīng)，而非要等到27天后才高調(diào)地出來開新聞發(fā)布會？
Objectively speaking, a company if stricken media nearly a month didn't stop questioning, questioning, for who can't stand. After all, from the grasp of the discourse on the right, "a newspaper" is greater than "water". However, if you take the matter on its merits, the author does not agree with the farmer mountain spring "consensus violence" theory. Despite the standards battle is not said, from the perspective of crisis public relations, media if there is doubt, farmer spring why not timely respond forcefully, rather than to wait until 27 days after the high-profile opening press conference?
如果說一流企業(yè)做標(biāo)準(zhǔn)、二流企業(yè)做品牌、三流企業(yè)做產(chǎn)品，至少從目前的情況來看，農(nóng)夫山泉頂多也就算是一個二流的企業(yè)。如果其在標(biāo)準(zhǔn)問題上經(jīng)得起推敲，也不會在經(jīng)媒體報(bào)道后，北京的一個工廠就會因標(biāo)準(zhǔn)問題而被禁止生產(chǎn)。要知道，禁止你生產(chǎn)的不是媒體，也不是行業(yè)協(xié)會，而是有關(guān)部門所依據(jù)的相關(guān)法律法規(guī)。
If the first-class enterprises as the standard, second-class enterprises to do the brand, three flow of enterprise products, at least from the current situation, the farmer mountain spring can even be a second-rate enterprise. If it can withstand scrutiny in the standard problem, also not reported by the media, a factory for Beijing will be banned for standard production. You know, you are forbidden to produce the media is not, nor is the industry association, the relevant laws and regulations but the relevant departments on the basis of.
因標(biāo)準(zhǔn)問題導(dǎo)致的農(nóng)夫山泉公司與《京華時報(bào)》之間的相互掐架，對于我們廣大消費(fèi)者來說未嘗不是個好事?？纯磭鴥?nèi)的奶粉信任危機(jī)以及各層面的食品安全問題，其實(shí)質(zhì)都源于標(biāo)準(zhǔn)——要么有標(biāo)準(zhǔn)卻缺乏有力的執(zhí)行、要么標(biāo)準(zhǔn)定低了民眾心里沒譜、要么標(biāo)準(zhǔn)缺失亂象環(huán)生……許多問題離不開媒體的揭露、報(bào)道和跟進(jìn)。如果企業(yè)自身及產(chǎn)品質(zhì)量過硬，一定經(jīng)得起媒體、輿論的質(zhì)疑和追問，也經(jīng)得住市場的考驗(yàn)。至于深陷“標(biāo)準(zhǔn)門”的農(nóng)夫山泉到底冤不冤，既然其已經(jīng)向北京市中級人民法院提起訴訟，并要求《京華時報(bào)》賠償名譽(yù)權(quán)損失6000萬元，那么假以時日，也許司法部門會告訴我們一個客觀公正的答案。
But due to interaction between standard problems of the Nongfu spring company with "JINGWAH" of the times, it might not be a good thing for us consumers. Have a look milk domestic crisis of confidence and the level of the food safety problem, the essence of all the standard -- either a standard but the lack of effective enforcement, or standard set a low public did not know, deletion or standard mess...... Many problems cannot do without the media exposure, report and follow up. If the enterprise and product quality excellent, must withstand the media, public opinion questions and questioning, also can withstand the test of the market. As in the "standard" the farmer mountain spring is justified or not, since it has to Beijing City Intermediate People's court, and require "JINGWAH times" right to compensation for loss of reputation is 60000000 yuan, then over time, perhaps the Justice Department will tell us a fair answer.
昨天下午,農(nóng)夫山泉在北京就產(chǎn)品標(biāo)準(zhǔn)問題召開新聞發(fā)布會時，與《京華時報(bào)》記者就標(biāo)準(zhǔn)問題進(jìn)行了激烈爭執(zhí)，現(xiàn)場發(fā)言屢被打斷。不僅于此，農(nóng)夫山泉董事長鐘睒睒在發(fā)布會指責(zé)北京“環(huán)境”問題，表示將放棄北京10萬用戶市場。
Yesterday afternoon, the farmer mountain spring on the product standard in Beijing held a press conference, a violent quarrel with the "times" reporter on the JINGWAH standard problem, the scene to speak repeatedly interrupted. Not only this, the farmer spring, President Zhong Shanshan accused Beijing of "environment" problem in the conference, said it would abandon the Beijing 100000 user market.
一個月前，沒人相信一個“賣水”的會和一個“賣報(bào)”的糾纏在一起，打了一場關(guān)于“標(biāo)準(zhǔn)”的口水仗?！百u水”的為農(nóng)夫山泉公司，哪怕是在6日召開的新聞發(fā)布會上，其關(guān)于標(biāo)準(zhǔn)的問題似乎仍是說不清道不明；“賣報(bào)”的為《京華時報(bào)》，為了披露“賣水”的標(biāo)準(zhǔn)問題，連續(xù)27天、67個版面“反反復(fù)復(fù)地報(bào)道”，似乎有些不依不饒。
A month ago, nobody believe a "sale" and a "newspaper" entangled together, playing on a "standard" slobber war. "Water" is Nongfu spring company, even in 6 held a press conference, the standard issue still seems to be indistinct; "newspaper" the times "JINGWAH", in order to disclose "standard of water", for 27 consecutive days, 67 suites "repeatedly" he's really not letting this go, it seems some reports.
當(dāng)然，關(guān)于標(biāo)準(zhǔn)的問題，也許不能怪農(nóng)夫山泉說不明白，怪只怪筆者太過愚鈍——花了一個多小時，愣是沒把國家標(biāo)準(zhǔn)、地方標(biāo)準(zhǔn)、企業(yè)標(biāo)準(zhǔn)、衛(wèi)生標(biāo)準(zhǔn)、質(zhì)量標(biāo)準(zhǔn)還有一個內(nèi)控標(biāo)準(zhǔn)之間的關(guān)系捋清楚。但有一點(diǎn)可以肯定，4日，農(nóng)夫山泉北京工廠因標(biāo)準(zhǔn)問題，其桶裝水在北京市遭致質(zhì)監(jiān)部門的責(zé)令停產(chǎn)。再看看農(nóng)夫山泉在新聞發(fā)布會上宣布的“在北京永久停產(chǎn)桶裝水”的決定，似乎也只是形勢所迫、順?biāo)浦鄱?，并沒有讓人看到其中有多少“骨氣”的成分。所謂“不會為輿論暴力低頭”，不知從何說起。
Of course, the standard issue, perhaps can not blame the farmer mountain spring did not understand, blame only blame I too crass -- spent more than an hour, Leng didn't put his relationship between national standards, local standards, enterprise standards, health standards, quality standards and an internal standard clear. But one thing is for sure, on the 4 day, the farmer mountain spring factory in Beijing from the standard problem, the bottled water from the quality supervision department shall be ordered to stop production in Beijing city. Then have a look the farmer mountain spring announced at a news conference "in Beijing permanently discontinued bottled water" decision, seems to be forced by the situation, take it, and not let people see how much of the "backbone" of the composition. The so-called "the violence of public opinion not to bow", I do not know where to start.
客觀地說，一家企業(yè)如果遭致某媒體近一個月不停地質(zhì)疑、追問，換做誰也受不了。畢竟，從掌握的話語權(quán)上來看，“賣報(bào)”的顯然大過“賣水”的。然而如果就事論事，筆者并不認(rèn)同農(nóng)夫山泉的“輿論暴力”論。拋開標(biāo)準(zhǔn)之爭不說，單從危機(jī)公關(guān)的角度來看，媒體如果有質(zhì)疑，農(nóng)夫山泉為何不及時地予以有力的回應(yīng)，而非要等到27天后才高調(diào)地出來開新聞發(fā)布會？
Objectively speaking, a company if stricken media nearly a month didn't stop questioning, questioning, for who can't stand. After all, from the grasp of the discourse on the right, "a newspaper" is greater than "water". However, if you take the matter on its merits, the author does not agree with the farmer mountain spring "consensus violence" theory. Despite the standards battle is not said, from the perspective of crisis public relations, media if there is doubt, farmer spring why not timely respond forcefully, rather than to wait until 27 days after the high-profile opening press conference?
如果說一流企業(yè)做標(biāo)準(zhǔn)、二流企業(yè)做品牌、三流企業(yè)做產(chǎn)品，至少從目前的情況來看，農(nóng)夫山泉頂多也就算是一個二流的企業(yè)。如果其在標(biāo)準(zhǔn)問題上經(jīng)得起推敲，也不會在經(jīng)媒體報(bào)道后，北京的一個工廠就會因標(biāo)準(zhǔn)問題而被禁止生產(chǎn)。要知道，禁止你生產(chǎn)的不是媒體，也不是行業(yè)協(xié)會，而是有關(guān)部門所依據(jù)的相關(guān)法律法規(guī)。
If the first-class enterprises as the standard, second-class enterprises to do the brand, three flow of enterprise products, at least from the current situation, the farmer mountain spring can even be a second-rate enterprise. If it can withstand scrutiny in the standard problem, also not reported by the media, a factory for Beijing will be banned for standard production. You know, you are forbidden to produce the media is not, nor is the industry association, the relevant laws and regulations but the relevant departments on the basis of.
因標(biāo)準(zhǔn)問題導(dǎo)致的農(nóng)夫山泉公司與《京華時報(bào)》之間的相互掐架，對于我們廣大消費(fèi)者來說未嘗不是個好事?？纯磭鴥?nèi)的奶粉信任危機(jī)以及各層面的食品安全問題，其實(shí)質(zhì)都源于標(biāo)準(zhǔn)——要么有標(biāo)準(zhǔn)卻缺乏有力的執(zhí)行、要么標(biāo)準(zhǔn)定低了民眾心里沒譜、要么標(biāo)準(zhǔn)缺失亂象環(huán)生……許多問題離不開媒體的揭露、報(bào)道和跟進(jìn)。如果企業(yè)自身及產(chǎn)品質(zhì)量過硬，一定經(jīng)得起媒體、輿論的質(zhì)疑和追問，也經(jīng)得住市場的考驗(yàn)。至于深陷“標(biāo)準(zhǔn)門”的農(nóng)夫山泉到底冤不冤，既然其已經(jīng)向北京市中級人民法院提起訴訟，并要求《京華時報(bào)》賠償名譽(yù)權(quán)損失6000萬元，那么假以時日，也許司法部門會告訴我們一個客觀公正的答案。
But due to interaction between standard problems of the Nongfu spring company with "JINGWAH" of the times, it might not be a good thing for us consumers. Have a look milk domestic crisis of confidence and the level of the food safety problem, the essence of all the standard -- either a standard but the lack of effective enforcement, or standard set a low public did not know, deletion or standard mess...... Many problems cannot do without the media exposure, report and follow up. If the enterprise and product quality excellent, must withstand the media, public opinion questions and questioning, also can withstand the test of the market. As in the "standard" the farmer mountain spring is justified or not, since it has to Beijing City Intermediate People's court, and require "JINGWAH times" right to compensation for loss of reputation is 60000000 yuan, then over time, perhaps the Justice Department will tell us a fair answer.