In Britain,humble postrard enjoys postcard enjoys resugence
In this era of instant messaging and snapshots shared on cell phones, you might think the seaside holiday postcard would be on its way out.
But in Britain,picture postcard-those humble vacation standbys-are enjoying a not entirely understood resurgence.
After initially stagnating after the advent of electronic communication,postcard mailings have leapt by to million a year for the past three years in Britain, to 135 million annually/.That's an average of two postards a year for each U.K.resident.
Postcard use appears to be on the rise in part becauseBritons are taking more holidays these days to places you'd want to send a card from……Today most postcards mailed within Britain arrive in just a day or two.And cards by top photographers or artists have largely replaced the dreary hotel freebies of earlier years.
But the newfound fondness for the postcard also appears to be driven by a desire,at least while on vacation,to chuck the BlackBerry in the hotel safe and"turn back the clock in favor of a more personal and thoughful method of contact," as the U.K. post office puts it.
"People have realized e-mails and text messages are not very permanent or personal,"
Said Brian Lund,editor of Picture Postcard Monthly magazine.
The cards remain a unique form of communication.Their biref,scrawled messages-or epic tales crammed onto every nook of the tiny space-are at the same time private and very public,a chance not only to send a"wish you were here"home but to brag to or scandalize the mail carrier and any nosy neighbor.
On way out:becoming increasingly unpopular.
Standbys:something which is always ready for use,especially if the regularly used one fails.
Stagnating:to stay the same and not grow or develop.
Turn back the clock: to make things the same as they were an earlier time.
Scandalize:to cause someone to be shocked by something that might be considered
In this era of instant messaging and snapshots shared on cell phones, you might think the seaside holiday postcard would be on its way out.
But in Britain,picture postcard-those humble vacation standbys-are enjoying a not entirely understood resurgence.
After initially stagnating after the advent of electronic communication,postcard mailings have leapt by to million a year for the past three years in Britain, to 135 million annually/.That's an average of two postards a year for each U.K.resident.
Postcard use appears to be on the rise in part becauseBritons are taking more holidays these days to places you'd want to send a card from……Today most postcards mailed within Britain arrive in just a day or two.And cards by top photographers or artists have largely replaced the dreary hotel freebies of earlier years.
But the newfound fondness for the postcard also appears to be driven by a desire,at least while on vacation,to chuck the BlackBerry in the hotel safe and"turn back the clock in favor of a more personal and thoughful method of contact," as the U.K. post office puts it.
"People have realized e-mails and text messages are not very permanent or personal,"
Said Brian Lund,editor of Picture Postcard Monthly magazine.
The cards remain a unique form of communication.Their biref,scrawled messages-or epic tales crammed onto every nook of the tiny space-are at the same time private and very public,a chance not only to send a"wish you were here"home but to brag to or scandalize the mail carrier and any nosy neighbor.
On way out:becoming increasingly unpopular.
Standbys:something which is always ready for use,especially if the regularly used one fails.
Stagnating:to stay the same and not grow or develop.
Turn back the clock: to make things the same as they were an earlier time.
Scandalize:to cause someone to be shocked by something that might be considered