Blue-collar
e.g. Blue-collar workers work in the factory.
e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.
Board
e.g. He is chairman of the board.
Board game
e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.
e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.
Board meeting
e.g. The takeover will be discussed at the next board meeting.
Board of directors
e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.
Boardroom
e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom
Boardroom 2 (早期證券經(jīng)濟(jì)行中)置放最新價(jià)格的房間，行情室
Body language 身體語言
e.g. Some people signal their anxiety by their body language. Sweat on the upper lip, false smiles and nervous hand movements all indicate discomfort.
Bond 債券
e.g. Government bonds are usually considered to be a safe investment.
Bonus 獎金
e.g. We will pay everyone an extra bonus at Christmas.
Bonus point 消費(fèi)（獎勵）積分
e.g. These bonus points add up to free air miles or cash discounts.
Bonus share 紅利股
e.g. Free shares are given to long-term share holders are called bonus share.
Book-entry security 記賬式證券（由財(cái)政部或政府機(jī)構(gòu)發(fā)行的證券，無須進(jìn)行實(shí)物票據(jù)的轉(zhuǎn)移，避免了遺失和被竊的可能性，而且還降低了處理成本）
Book for visitors’ suggestions 顧客留言本
e.g. The hotel has a book for visitors’ suggestions about improvement.
Booking manager 訂房（票）部經(jīng)理
Book launch 圖書發(fā)行會
e.g. There will be a book launch next Sunday
Billboard 露天大廣告牌
e.g. Saturn has chosen to price their car rather inexpensively, has promoted the car mainly through television advertisements and billboards and distributes the car exclusively through Saturn dealerships. “土星”汽車選擇了低價(jià)位政策，主要利用電視廣告和露天廣告牌促銷并通過經(jīng)銷商銷售。
這句的時態(tài)就很費(fèi)解, 不過好像學(xué)時態(tài)的時候是一回事, 進(jìn)入文章了, 甚麼將來進(jìn)行時啊, 一般時啊, 現(xiàn)在完成時, 過去時都是隨便用, 哦, 應(yīng)該是按意境用, 但是自己用的時候恐怕就不知道如何靈活用了
Book value 賬面價(jià)值（反映在賬簿上的資產(chǎn)值）
e.g. The old photocopier is still useful, although its book value is almost nothing.
Boring and repetitive 單調(diào)重復(fù)的
e.g. In general, the computer serves best in doing all the jobs which are boring and repetitive, such as producing invoices and statements.
Bottom-end of the market 低端市場
e.g. A large computer hardware retailer positioned itself at the bottom-end of the market by undercutting all its competitors.
Bottom line 賬本底線，盈虧一覽結(jié)算線
e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.
e.g. we never lost sight of the bottom line.
Bounce （電子郵件）彈回，退回
Bounce message （電子郵件器給發(fā)信人的）退件通知
Bounced cheque 拒付支票
e.g. Charges can be very high for bounced cheque, and administration fees are charged each time the debt increases.
Boundaryless marketing 無界營銷
e.g. The notion of boundaryless marketing was fist used by Jack Welch, chairperson and CEO of General Electric.
Bourse 證券交易所，證券市場
e.g. Shares at China’s two bourses fell nearly 20 percent, although a few so-called WTO plays, such as Tianjin Port, still held retail interest
之前那個解釋沒經(jīng)過大腦，請忽略
e.g. shares at china’s two bourses fell nearly 20 percent, although a few so-called wto plays, such as tianjin port, still held retail interest.
中國兩大證券交易市場股票下跌近一成,但一些象"天津港"之類的"世貿(mào)股"仍受股民青睞.
retail adj. original meaning is 零售的. 引申一下, 股市里,以零售的,零散的形式購買的,只有中小股民了box file 文件盒
eg: The invoice is in the box file marked "invoice".這張發(fā)票在標(biāo)明‘發(fā)票’的文件盒里
brainstorming 集思廣益
eg: Brainstorming can produce a lot of ideas very quickly .
通過大家自由討論可以迅速收集多種意見
brainstorming session 集體討論會
eg: 1. We're holding a brainstroming session on our new product next Tuesday.
下周二召開集體討論會，研究我們的新產(chǎn)品
2. A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.
在一次由總經(jīng)理，營銷主管及公司會計(jì)師參加的三人集體討論會上，公司有了新名稱
branch office 分公司
eg: A decision must be made about whether the branch office is to hold stock or not.
必須作出決策是否讓分公司持有股份
branch out 拓展業(yè)務(wù)
eg: They are branching out to locations around the world.
他們正在世界各地迅速拓展業(yè)務(wù)
brand consultants 品牌咨詢公司
eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
最近由庫克-皮爾森品牌顧問公司著手的一次千人調(diào)查得出結(jié)論：購物者將繼續(xù)在超市購買各類商品和服務(wù)。
brand enhancing 品牌提升
eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
據(jù)一家公司說：該公司的利用侯話時間營銷計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂結(jié)合起來，使掛斷電話的人數(shù)減少了50%，銷售額增加了20%
brand extension
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可樂公司本應(yīng)聰明一點(diǎn), 讓老牌可樂照賣不誤,同時將新口味可樂作為品牌延伸推向市場.
2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱而接受新產(chǎn)品
brand identification
eg: Brand identification insures shelf placement and other advantages in the distribution process.
品牌識別確保了產(chǎn)品在貨架上占有一席之地,同時也使銷售過程中的其他優(yōu)劣得到保證.
brand image
eg: Mercedes cars have a quality brand image
梅塞德斯汽車享有高質(zhì)量的品牌形象
brand leader
We are doing a survey to find out which is the brand leader in the coffee market.
我們正在進(jìn)行調(diào)查,找出咖啡市場中哪個品牌歡迎.
brand loyalty
eg: 1 . The objective of advertising is to build up brand loyalty.
廣告的目的在于增強(qiáng)人們對品牌的忠誠度.
2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
有強(qiáng)烈品牌信賴感的顧客很少會移情新出現(xiàn)的同類產(chǎn)品
brand -making
eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.
盡管存在創(chuàng)的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).
brand name
eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
麥當(dāng)勞品牌名稱的巨大優(yōu)勢使該公司在世界各地不斷建立新市場.
2 Proctor and Gamble has significant distribution power because of the strength of their brand name.
寶潔公司由于某品牌響亮.有很強(qiáng)的銷售實(shí)力
brand preference
eg: We're collecting information about people's brand preferences for the study of different kinds of food products.
brandstretching
eg: They are stretching their brands into new markets .
breach
eg: Photocopying is a breach of copyright or patent protection.
breakdown
eg: Since the beginning of January we have experienced a number of serious breakdown of the computer equipment in this area.
breakdown rescue
break even
eg: The company just manages to break even.
break -even point
eg: The company expects the product to reach break-even point within one year.
bridging loan
eg: If you want to buy something quickly you can borrow money on your assets by taking out a bridging loan. You pay back the loan after you sell some assets.
briefcase
briefing
eg: We usually hold our weekly sales briefings on Friday morning
e.g. Blue-collar workers work in the factory.
e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.
Board
e.g. He is chairman of the board.
Board game
e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.
e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.
Board meeting
e.g. The takeover will be discussed at the next board meeting.
Board of directors
e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.
Boardroom
e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom
Boardroom 2 (早期證券經(jīng)濟(jì)行中)置放最新價(jià)格的房間，行情室
Body language 身體語言
e.g. Some people signal their anxiety by their body language. Sweat on the upper lip, false smiles and nervous hand movements all indicate discomfort.
Bond 債券
e.g. Government bonds are usually considered to be a safe investment.
Bonus 獎金
e.g. We will pay everyone an extra bonus at Christmas.
Bonus point 消費(fèi)（獎勵）積分
e.g. These bonus points add up to free air miles or cash discounts.
Bonus share 紅利股
e.g. Free shares are given to long-term share holders are called bonus share.
Book-entry security 記賬式證券（由財(cái)政部或政府機(jī)構(gòu)發(fā)行的證券，無須進(jìn)行實(shí)物票據(jù)的轉(zhuǎn)移，避免了遺失和被竊的可能性，而且還降低了處理成本）
Book for visitors’ suggestions 顧客留言本
e.g. The hotel has a book for visitors’ suggestions about improvement.
Booking manager 訂房（票）部經(jīng)理
Book launch 圖書發(fā)行會
e.g. There will be a book launch next Sunday
Billboard 露天大廣告牌
e.g. Saturn has chosen to price their car rather inexpensively, has promoted the car mainly through television advertisements and billboards and distributes the car exclusively through Saturn dealerships. “土星”汽車選擇了低價(jià)位政策，主要利用電視廣告和露天廣告牌促銷并通過經(jīng)銷商銷售。
這句的時態(tài)就很費(fèi)解, 不過好像學(xué)時態(tài)的時候是一回事, 進(jìn)入文章了, 甚麼將來進(jìn)行時啊, 一般時啊, 現(xiàn)在完成時, 過去時都是隨便用, 哦, 應(yīng)該是按意境用, 但是自己用的時候恐怕就不知道如何靈活用了
Book value 賬面價(jià)值（反映在賬簿上的資產(chǎn)值）
e.g. The old photocopier is still useful, although its book value is almost nothing.
Boring and repetitive 單調(diào)重復(fù)的
e.g. In general, the computer serves best in doing all the jobs which are boring and repetitive, such as producing invoices and statements.
Bottom-end of the market 低端市場
e.g. A large computer hardware retailer positioned itself at the bottom-end of the market by undercutting all its competitors.
Bottom line 賬本底線，盈虧一覽結(jié)算線
e.g. You run millions of dollars through all that and you come out with nothing on the bottom line.
e.g. we never lost sight of the bottom line.
Bounce （電子郵件）彈回，退回
Bounce message （電子郵件器給發(fā)信人的）退件通知
Bounced cheque 拒付支票
e.g. Charges can be very high for bounced cheque, and administration fees are charged each time the debt increases.
Boundaryless marketing 無界營銷
e.g. The notion of boundaryless marketing was fist used by Jack Welch, chairperson and CEO of General Electric.
Bourse 證券交易所，證券市場
e.g. Shares at China’s two bourses fell nearly 20 percent, although a few so-called WTO plays, such as Tianjin Port, still held retail interest
之前那個解釋沒經(jīng)過大腦，請忽略
e.g. shares at china’s two bourses fell nearly 20 percent, although a few so-called wto plays, such as tianjin port, still held retail interest.
中國兩大證券交易市場股票下跌近一成,但一些象"天津港"之類的"世貿(mào)股"仍受股民青睞.
retail adj. original meaning is 零售的. 引申一下, 股市里,以零售的,零散的形式購買的,只有中小股民了box file 文件盒
eg: The invoice is in the box file marked "invoice".這張發(fā)票在標(biāo)明‘發(fā)票’的文件盒里
brainstorming 集思廣益
eg: Brainstorming can produce a lot of ideas very quickly .
通過大家自由討論可以迅速收集多種意見
brainstorming session 集體討論會
eg: 1. We're holding a brainstroming session on our new product next Tuesday.
下周二召開集體討論會，研究我們的新產(chǎn)品
2. A brainstorming session between the managing director, the marketing director and their accountant produced a new name for the company.
在一次由總經(jīng)理，營銷主管及公司會計(jì)師參加的三人集體討論會上，公司有了新名稱
branch office 分公司
eg: A decision must be made about whether the branch office is to hold stock or not.
必須作出決策是否讓分公司持有股份
branch out 拓展業(yè)務(wù)
eg: They are branching out to locations around the world.
他們正在世界各地迅速拓展業(yè)務(wù)
brand consultants 品牌咨詢公司
eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
最近由庫克-皮爾森品牌顧問公司著手的一次千人調(diào)查得出結(jié)論：購物者將繼續(xù)在超市購買各類商品和服務(wù)。
brand enhancing 品牌提升
eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
據(jù)一家公司說：該公司的利用侯話時間營銷計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂結(jié)合起來，使掛斷電話的人數(shù)減少了50%，銷售額增加了20%
brand extension
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可樂公司本應(yīng)聰明一點(diǎn), 讓老牌可樂照賣不誤,同時將新口味可樂作為品牌延伸推向市場.
2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱而接受新產(chǎn)品
brand identification
eg: Brand identification insures shelf placement and other advantages in the distribution process.
品牌識別確保了產(chǎn)品在貨架上占有一席之地,同時也使銷售過程中的其他優(yōu)劣得到保證.
brand image
eg: Mercedes cars have a quality brand image
梅塞德斯汽車享有高質(zhì)量的品牌形象
brand leader
We are doing a survey to find out which is the brand leader in the coffee market.
我們正在進(jìn)行調(diào)查,找出咖啡市場中哪個品牌歡迎.
brand loyalty
eg: 1 . The objective of advertising is to build up brand loyalty.
廣告的目的在于增強(qiáng)人們對品牌的忠誠度.
2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
有強(qiáng)烈品牌信賴感的顧客很少會移情新出現(xiàn)的同類產(chǎn)品
brand -making
eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.
盡管存在創(chuàng)的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).
brand name
eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
麥當(dāng)勞品牌名稱的巨大優(yōu)勢使該公司在世界各地不斷建立新市場.
2 Proctor and Gamble has significant distribution power because of the strength of their brand name.
寶潔公司由于某品牌響亮.有很強(qiáng)的銷售實(shí)力
brand preference
eg: We're collecting information about people's brand preferences for the study of different kinds of food products.
brandstretching
eg: They are stretching their brands into new markets .
breach
eg: Photocopying is a breach of copyright or patent protection.
breakdown
eg: Since the beginning of January we have experienced a number of serious breakdown of the computer equipment in this area.
breakdown rescue
break even
eg: The company just manages to break even.
break -even point
eg: The company expects the product to reach break-even point within one year.
bridging loan
eg: If you want to buy something quickly you can borrow money on your assets by taking out a bridging loan. You pay back the loan after you sell some assets.
briefcase
briefing
eg: We usually hold our weekly sales briefings on Friday morning