本期主題【名人廣告效應(yīng)】
The basic function of advertisements is to conveyinformation. If you want to tell somebody something,you have to stimulate his interest and attention.This is the truth in interpersonal communicationand mass communication. Only by drawingaudiences'attention can an advertisement convince them to believe a certain idea. Thanks tothe popularity of celebrities, advertisements endorsed by celebrities can easily draw people'sattention away from complex environment, thus making the products and theadvertisements be the focus of the public. Because of the celebrities, an originally unknownbrand will immediately be taken seriously and stand out among a clutter of information, andthe popularity of the product will be enhanced in a short time.
參考翻譯:
廣告的基本功能即傳達(dá)信息。如果想告訴某人某件事，你必須引起他的興趣和注意，這是人際交往、大眾傳播(masscommunication)中的一個真理。將觀眾的注意力吸引過來，廣告才能實現(xiàn)說服他們相信某個觀點的功能。因為名人的知名度，名人廣告能輕松地把觀眾的注意力雜亂的環(huán)境中吸引過來，讓產(chǎn)品和廣告成為大眾關(guān)注的中心。本來大家并不了解的一個品牌，因為名人的關(guān)系隨即受到 重視，在繁雜的信息中脫穎而出，快速提升產(chǎn)品的知名度。
The basic function of advertisements is to conveyinformation. If you want to tell somebody something,you have to stimulate his interest and attention.This is the truth in interpersonal communicationand mass communication. Only by drawingaudiences'attention can an advertisement convince them to believe a certain idea. Thanks tothe popularity of celebrities, advertisements endorsed by celebrities can easily draw people'sattention away from complex environment, thus making the products and theadvertisements be the focus of the public. Because of the celebrities, an originally unknownbrand will immediately be taken seriously and stand out among a clutter of information, andthe popularity of the product will be enhanced in a short time.
參考翻譯:
廣告的基本功能即傳達(dá)信息。如果想告訴某人某件事，你必須引起他的興趣和注意，這是人際交往、大眾傳播(masscommunication)中的一個真理。將觀眾的注意力吸引過來，廣告才能實現(xiàn)說服他們相信某個觀點的功能。因為名人的知名度，名人廣告能輕松地把觀眾的注意力雜亂的環(huán)境中吸引過來，讓產(chǎn)品和廣告成為大眾關(guān)注的中心。本來大家并不了解的一個品牌，因為名人的關(guān)系隨即受到 重視，在繁雜的信息中脫穎而出，快速提升產(chǎn)品的知名度。