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I want to tell you an advertisement about a health product called Naobaijin. It’s such a famous advertisement that almost everybody in China can recite the lines of the advertisement.
The advertisement is very simple. An old couple tell us that they don’t need any gift for the spring festival but naobaijin. It has been showed on TV year after year, especially during the Spring Festival. In China, young people are supposed to buy presents for the older generation during Chinese New Year, but they usually don’t have many good choices except cigarette and wine. These are not good for their health. Because Naobaijin is a very healthy gift for older people, so it becomes popular. You would see it everywhere from newspapers to internet.
A lot of people might feel tired of it, but I think it is a successful advertisement although it is not creative. It’s simple to remember so everybody knows this product now. It has drawn our attentions successfully and brought fortune to the manufacturer.