1、根據(jù)下面資料，回答題
For most of the 20th century Smithson’s was one of Britain’s most success ful department stores，but by the mid一1 990s，it haD become dull．Still profitable，thanks largely to A．series of successful advertising campaigns，but decidedly boring．The famous were careful not to be seen there，anD its sales staff didn’t seem to have changeD since the store opened in l908． Worst of all，its customers were buying fewer anD fewer of its own-branD products，the major part of its business，anD showing A．preference for more fashionable brands．
But now all this has changed，thanks to RowenA．Baker，who became Smithson’s first woman Chief Executive three years a90．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，A．lot of improvements haD just been made to the buildin9，without having any effect on sales， anD she took the bolD decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly leD to rising sales，even before the goods on display were changeD AnD as sales grew，so diD profits．
Baker haD ambitious plans for the store frOm the start．“We’re playing A．big game，to prove we’re up there with the leaders in our sector，anD we have to make sure people get that message．Smithson’s haD fallen behinD the competition．It provideD A．traditional service targeteD at middle—aged，middle—income customers，wh0’D been shopping there for years， anD the customer base was gradually contractin9．Our ideA．is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spenD A．little or A．lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisteD her improvements because they just wouldn’t be persuadeD that there was anything wrong with the way they’D always done things，even if they accepteD that the store haD to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helpeD when they realiseD that Baker was A．very different kinD of manager from the ones they haD known．
Baker’s staff policies containeD more surprises．The unifbrm that haD hardly changeD since day one has now disappeareD Moreover，teenagers now get young shop assistants，anD staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing A．black suit?Smithson’s has A．new identity，anD this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．RowenA．Baker is proving successful，but the City’s big investors haven’t been persuadeD According to retail analyst，John Matthews，“Money haD already been investeD in
refurbishment of the store anD in fact that leD to the boost in sales．She took the credit, but hadn't done anything to achieve it．AnD in my view the company's shareholders are not convinced．The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______
A．was making A．loss
B．haD A．problem keeping staff
C．was unhappy with its advertising agency
D．mostly solD goods under the Smithson's name
2、根據(jù)下面內(nèi)容，回答題
King was nominated for the quality of his leadership, with the judges claiming that the Fentons Finance boss is almost revered by his team. He is credited with reinventing Fentons Finance - revitalizing its culture of inflexibility, removing outdated pre-merger barriers and playing a brilliant tactical game. He led everyone to believe he was opposed to large mergers and then jumped on the Westcombe Bank opportunity at just the right moment. History will be the judge, but for now the markets consider King to be a star.
B. Keith Nash: Chief Executive of Hamley's Supermarkets
Nash took over as CEO when Hamley's systems and distribution were out of date and the brand badly needed freshening up. He began refocusing the brand at the higher quality end of the food market and launched several own-brand initiatives for the health conscious. As a result, the share price has gone up nearly 80 per cent. This should be extremely satisfying for Nash, who had left the retailer in 1986, disappointed after failing to secure the top job.
C. Jorge Marquez: Chairman of the Kenwick Group
Marquez was a popular choice for his achievements at Kenwick. The judges say he has been courageous in pushing through the appointment of controversial or inexperienced chief executives to companies within the group, and then sponsoring them as they transformed their businesses. He operates as a "virtual" chairman, without a permanent office in any one company. He phones his CEOs regularly, and several of them have acknowledged the vital contribution he makes to their effectiveness. Everyone is impressed at how he also finds the time to be chairman of two other large companies.
D. Richard Jenkins: Finance Director of Centron Advertising
Labouring in the shadow of a high-profile boss can sometimes draw attention away from the finance director, and the judges considered it was high time Jenkins got that attention. The CEO may be the public face of Centron, but Jenkins is the one who makes it run smoothly. Behind the scenes, he is constantly demonstrating that budgets and forecasts are what is needed to make a company successful, particularly now that the advertising market has been hit by recession, it is largely thanks to him that Centron is in much better shape than its rivals.
This businessman has successfully targeted a different group of consumers.
填空題
3、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．a(chǎn)ge limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
4、
Questions 8-12
·Read the text below about career planning.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter (A-I) on your Answer sheet.
·Do not use any letter more than once.
Career Planning
For many employees, automatic promotion up the ranks of a company is becoming increasingly rare. A new study suggests that, in response, employers need to consider how they can help staff develop their careers.
Employers need to rethink their approach to career management completely, according to the latest research by the Institute of Employment Studies. The new study finds that in fact there is little opportunity for individual career development in many large organisations. (example)____.The Institute of Employment Studies makes it clear that it is not good practice for companies to hand over career development to individual employees and then simply leave them to get on with it. (8) ____.
So how should employers help their staff develop a career? Most employees have come to accept that career development is not always the same thing as upward promotion and a higher salary. (9) ____.They must also ensure that these opportunities are extended to all their staff and not just to selected individuals.
Nick Bridges, who is Director of Human Resources Policy at the Bank of Eastern England, believes there is more talk than action in this area. (10) ____. One way, he believes, for companies to show how serious they are about individual learning is to make it an official part of company practice, as the Bank of Eastern England has done. (11)____. This document, he points out, has made the role of managers clear, and the company has also invested huge amounts of money educating managers so that they can then train their staff.
Another company, British Chemicals, has contracted an independent organisation to help staff with confidential career advice. According to John Yates, the head of Individual Learning and Development at British Chemicals, there is an important role for outside agencies to play in the career management process. He adds that it is company policy for managers to give all staff ‘roadmaps’ which show possible career routes within the company structure. (12)____. This has worked especially well, he says, for staff who are used to depending on their line managers for guidance.
Many large organisations now recognise that career development cannot be regarded in isolation, and must be part of an overall business strategy. Human Resources has a real role to play in building a strong workforce which meets a company’s long-term business needs and makes it more competitive.
A Its policy statement says that by 2006, eighty per cent of its staff will have a professional qualification.
B His recommendations go even further than that, and he has called for a national debate on the issue of what should be regarded as a career in the future.
C This change of attitude means employers need to place more emphasis on giving staff the chance to develop a range of skills through horizontal job moves.
D It points out that employees need to know what the overall company vision is in order to achieve many of these.
E The problem that often arises is that, while they are increasingly encouraged to manage their own careers, they are not provided with the knowledge and training to do this.
F They are able to see that, contrary to expectations, jobs in different fields are similar, and they can also see how it is possible to cross over to other areas.
G Its employees are no longer motivated by these factors alone, and the problem today is matching a person’s motivation with the right job.
H He argues that while Human Resources managers are saying the way forward is through self-managed learning and self-development, they are still failing to provide adequate learning resources.
I The main reasons for this, it concludes, are the recent cuts in the number of middle-management posts, and the changes that have taken place in the responsibilities of personnel departments.
5、
Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
簡答題
6、Part One
You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff.
Write a memo of 30-40 words to staff:
Explaining why the courses are necessary;
Saying which members of staff should attend;
Announcing when the courses will start;
Write on your answer sheet.
Part Two
Your company exports to a number of countries around the world. The company is looking for new agents for international freight.
Read the two advertisements below, on which you have made some notes.
Then using the notes, write a short report for the Export Sales Manager, covering all your points and saying which agent you recommend.
Write 100-120 words.
Write on your answer sheet.
7、Part One
Your company has just opened a new office in the United States. You have agreed to go and work there for six months.
Write a memo of 30-40 words to all your colleagues:
Explaining why you will be absent;
Saying when you are leaving the office;
Expressing your wish to keep in touch;
Write on your answer sheet.
Part Two
You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.
Read Novestat’s advertisement below, on which you have made some notes.
Then, using all your notes, write a letter to James Dowling at Novestat.
Do not include postal addresses.
Write 100-120 words.
Write on your answer sheet.
8、 • Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
|
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
|
00 |
T |
H |
R |
O |
U |
G |
H |
|
|
|
BUSINESS MANAGEMENT |
|
0 Many organizations are seeking to take advantage of flatter management 00 structures by moving through to self-managed teams. In our experience, these 34 teams produce us very impressive results. However, as the companies 35 we work with can tell to you, they are neither a ‘soft option ’ nor a ‘quick fix’. 36 self-managed teams operate in dramatically different ways from the other 37 teams and they can only succeed in if the organizational culture, along with a 38 number of systems and procedures, are been re-shaped. Thus, changing to 39 self-managed teams requires not only most top level support but a clear 40 understanding of the concept which at all levels. Often staff who find themselves 41 at the lower levels of a traditional structure imagine that by operating in self- 42 managed teams simply means by that they will be free to do what they want 43 without having to be obey the orders of upper management and this simply is 44 not the case. One of the most important areas we address with our clients 45 is the need to re-educate staff with a regard to the practical meaning of the Word ‘team’. Such re-education is required from shop floor to board level. |
9、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
|
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
|
00 |
T |
O |
|
|
|
|
|
|
|
|
FOOD TECHNOLOGISTS REQUIRED |
|
0 For all the diversity of the people who work at WP Foods , there is one 00 single thing that unites to us all : a passion to create something special 34 and a determination to be the best in whatever we do . We’ve been 35 producing high-quality foods for over than a century , and we travel to the 36 ends of all the earth to create the next generation of foods and drinks so 37 as to give delight our millions of customers . And thanks to our dedicated 38 staff , our much-loved brands just keep getting on better . We are now 39 seeking to appoint as innovators to manage a number of new teams in 40 the organization . Applicants must have qualified a research degree in 41 Food Technology plus at least four years’ industrial experience . We 42 need people with a high level of their team spirit who show themselves 43 be capable of explaining technical concepts to non-technical people. 44 Those appointed will spend significant amount of time in other countries 45 for seeking new ingredients , but will also have a major influence on change throughout the business. |
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
|
0 |
C |
O |
R |
R |
E |
C |
T |
|
|
|
00 |
S |
U |
C |
H |
|
|
|
|
|
|
CHECKOUT OPERATORS |
|
0 Supermarket checkout operators sit at electronic tills and fill in the prices of the 00 customer’s goods . This is now done by “scanning”, pass each such item over 34 a device that reads the bar-code on it and automatically registers it down in the 35 till . They may weigh some products , such as for fruit , on scales near the 36 till . When all the goods will have been scanned ,the till provides a total and the 37 operators take payment in the cash , by cheque or by credit or debit card , and 38 give a till receipt and any more change required . They provide bags , often 39 help to pack purchase , and change paper till rolls as being necessary 40 They also make it sure they have enough change , credit card forms ,and carrier 41 bags . Operators ring a bell or buzzer to summon for a supervisor to help 42 with problems , and put notes and cheques into bags for periodic collection . 43 They enter into their personal details in the till , so that their performance can be 44 analyzed later . The system offers supermarkets an efficient way of handling with a 45 large number of customers purchasing many products and helps to keep checkout queues to a minimum . |