本文是由編輯為您準(zhǔn)備的《china daily：貝克漢姆步入40歲，開(kāi)啟人生新階段》請(qǐng)大家參考!
He’s come a long way to become a global fashion icon.
David Beckham turns 40 on Saturday, entering a new era in the metamorphosis of his incredible earning power.
He once sported a Jean-Paul Gaultier sarong, but now his catwalk appearances are more likely to be in support of wife Victoria’s blossoming fashion design career, as he dons classic suits befitting the increased status of his business ventures.
Beckham reportedly earns more since his 2013 retirement from football than when he was a highly-paid player at some of the world’s biggest clubs.
He took home $75 million in the past year according to a 2015 Forbes list of non-active athletes.
With Simon Fuller’s guidance, Beckham is now developing his own-branded products and partnering with retailers such as H&M.
"The Beckham brand captured the early 21st-century zeitgeist, which played out well across the world," says Chadwick.
"It was the epitome of the metrosexual male: ambitious and successful; good husband and father; sexy and well dressed; sensitive and caring while remaining masculine.”
However, it is now time for the ex-Manchester United and England star to create "Beckham Mark II," says Chadwick, an upgrade which "moves him on from the ’Class of ’92,’ the Spice Girls and Real Madrid."
"For the first time in many years, I think Brand Beckham lacks clarity and focus."
As proof of that strategic inconsistency, Chadwick points to Beckham’s work at the 2012 Olympics and the UN, which positioned him as a sports diplomat, while his MLS project suggests he wants to be a sports entrepreneur.
"The problem is, he can’t be everything to everyone, and he (and his advisers) therefore need to create a clear, tightly-defined and well-accentuated brand proposition in the same way as the Beckham of 10 years ago was," adds Chadwick.
Earlier this year Beckham launched a charitable collaboration with UNICEF -- the world’s leading organisation for children -- providing help to kids in danger zones across the globe. "My number one priority is the ’7’ fund," Beckham told CNN at the launch in London.
He’s come a long way to become a global fashion icon.
David Beckham turns 40 on Saturday, entering a new era in the metamorphosis of his incredible earning power.
He once sported a Jean-Paul Gaultier sarong, but now his catwalk appearances are more likely to be in support of wife Victoria’s blossoming fashion design career, as he dons classic suits befitting the increased status of his business ventures.
Beckham reportedly earns more since his 2013 retirement from football than when he was a highly-paid player at some of the world’s biggest clubs.
He took home $75 million in the past year according to a 2015 Forbes list of non-active athletes.
With Simon Fuller’s guidance, Beckham is now developing his own-branded products and partnering with retailers such as H&M.
"The Beckham brand captured the early 21st-century zeitgeist, which played out well across the world," says Chadwick.
"It was the epitome of the metrosexual male: ambitious and successful; good husband and father; sexy and well dressed; sensitive and caring while remaining masculine.”
However, it is now time for the ex-Manchester United and England star to create "Beckham Mark II," says Chadwick, an upgrade which "moves him on from the ’Class of ’92,’ the Spice Girls and Real Madrid."
"For the first time in many years, I think Brand Beckham lacks clarity and focus."
As proof of that strategic inconsistency, Chadwick points to Beckham’s work at the 2012 Olympics and the UN, which positioned him as a sports diplomat, while his MLS project suggests he wants to be a sports entrepreneur.
"The problem is, he can’t be everything to everyone, and he (and his advisers) therefore need to create a clear, tightly-defined and well-accentuated brand proposition in the same way as the Beckham of 10 years ago was," adds Chadwick.
Earlier this year Beckham launched a charitable collaboration with UNICEF -- the world’s leading organisation for children -- providing help to kids in danger zones across the globe. "My number one priority is the ’7’ fund," Beckham told CNN at the launch in London.