以下是為大家整理的【2015中秋節(jié)活動(dòng)方案】，希望對大家有所幫助！
Mid Autumn Festival in 2013 two programme of activities:
一、前奏
A, Prelude
一年一度的促銷大好機(jī)會(huì)“中秋節(jié)”即將到來，因此，能否搞好本次活動(dòng)，對是否能達(dá)到整年度的銷售目標(biāo)等都顯得尤為重要，同時(shí)抓住消費(fèi)者的消費(fèi)心理，在中秋佳節(jié)限度的提高人流量、提升人氣、擴(kuò)大店鋪的銷售額，勢必提高企業(yè)知名度。
Once a year the promotion opportunity "Mid Autumn Festival" is coming, so, whether do well this activity, on whether it can achieve the annual sales target is particularly important, at the same time, seize the consumer psychology, in the Mid Autumn Festival to maximize flow quantity, improve the popularity, to expand sales in stores, will enhance the enterprise well-known degree.
以下為本次活動(dòng)的策劃方案，以供參考：
The plan of this event, for reference:
二.活動(dòng)主題;相聚“金”秋
Two. The theme "gold" autumn together;
三.活動(dòng)廣告語;“金”喜不斷 “金”彩 連連
Three. Advertising language; "gold" or "gold" color series of continuous
四.活動(dòng)對象：消費(fèi)者
Four activities: consumer objects.
五.活動(dòng)時(shí)間;
Five time activities. From August 23, 2010 to September 22, 2010;
六.活動(dòng)目的：
Six activities Objective:
1，中秋節(jié)、中國傳統(tǒng)三大節(jié)日之一，以中秋節(jié)為契機(jī)，通過策劃一系列活動(dòng)，進(jìn)一步宣傳企業(yè)的整體形象，提高企業(yè)美譽(yù)度
1, the Mid Autumn Festival, three Chinese traditional festivals, the Mid Autumn Festival as an opportunity, through a series of activities, to further promote the overall image of enterprises, improve the enterprise reputation
2，借助中秋節(jié)節(jié)日的到來，策劃實(shí)施一系列大型促銷活動(dòng)，刺激消費(fèi)群，吸引目標(biāo)消費(fèi)群及潛在的消費(fèi)群，限度地?cái)U(kuò)大銷售額
2, with the help of the Mid Autumn Festival holiday, planning the implementation of a series of large-scale promotional activities, stimulate consumption group, attract the target consumer groups and potential consumer groups, to maximize sales
七.活動(dòng)方式
Seven. Activities
第一重;消費(fèi)有“禮”
The first consumer "ceremony"
活動(dòng)期間，首飾金購物滿 500元或投資金條購物滿50克，送一個(gè)帶有月亮的鑰匙扣，月亮鑰匙扣形狀多樣，制作精美，上面有中秋快樂，健康長壽，平安是福等祝福語
During the activity, gold jewelry shopping full 500 yuan or bullion investment purchase of 50 grams, send a moon key buckle, key buckle of the moon shapes, beautifully produced, the best there is a Happy Mid Autumn Festival, health and longevity, peace is a blessing, blessing
操作說明
Operating instructions
鑰匙扣由店里根據(jù)預(yù)期銷售定做，每個(gè)成本控制到兩元
Key buckle custom shop according to the expected sales, cost control to two yuan each
鑰匙扣上要有品牌
A key buckle to the best brand
滿足條件的客戶憑商品保證單到禮品發(fā)放處領(lǐng)取，領(lǐng)取后在保證單上蓋章
To meet the conditions of the customer by the guarantee to receive gifts, after receiving the single stamp
第二重;團(tuán)團(tuán)圓圓
The second round;
首飾金購物滿1000元或投資金條購買滿100克憑保證單可拍7寸全家福照片一張，以作留念
Gold jewelry shopping full 1000 yuan or bullion investment purchase over 100 grams of guaranteed single can take 7 inches Stewed Assorted Delicacies a photo as a memento,
時(shí)間 中秋當(dāng)天
Mid autumn day time
地點(diǎn) 中金店內(nèi)
Spot gold shop
協(xié)辦 某某影樓(柯達(dá))
With a studio (Kodak)
操作說明
Operating instructions
現(xiàn)場布景，營造中秋氣氛，或布置現(xiàn)代的團(tuán)圓喜慶的場景
Scene, a mid autumn festival atmosphere, or the arrangement of modern happy reunion scene
把店里的品牌融入，以后看到照片就可以想到中金
The store brand, after seeing the photos can be thought of in
第三重;夢圓“十分”大搶購
Third; the dream "is" big panic buying
搶購，搶購時(shí)間為十分鐘，在搶購時(shí)間里，首飾金每克優(yōu)惠兩元，以款臺(tái)結(jié)算時(shí)間為準(zhǔn)，當(dāng)?shù)昀锾囟ㄒ魳讽懫饡r(shí)，即是搶購開始，助您夢想成真!
Flash sale, panic buying time for ten minutes, in panic buying time, jewelry of gold per gram of concessions to paragraph two, clearing time, when the store specific music sounded, is panic buying, to make your dream come true!
操作說明
Operating instructions
事先不告知具體搶購時(shí)間，保證現(xiàn)場秩序
Do not inform the specific panic buying time, guarantee the site order
設(shè)立搶購專區(qū)，并公示
The establishment of panic buying zone, and publicity
金條類商品不參與此活動(dòng)
Gold commodities do not participate in this activity
第四重;順手牽“羊”
Fourth; smoothly pull "sheep"
方案1
Scheme 1
活動(dòng)期間，首飾金購物滿1000元或投資金條購買滿100克，在專利特色“喜洋洋與灰太狼”卡通金專柜，選購任意一款一口價(jià)商品，均可享受優(yōu)惠81.5
During the activity, gold jewelry shopping full 1000 yuan or bullion investment purchase over 100 grams, "pleasant goat and grey wolf in the patent characteristics" cartoon gold shop, to buy any price goods, can enjoy preferential 81.5
操作說明
Operating instructions
八.會(huì)場布置及宣傳2010中秋節(jié)活動(dòng)方案、中秋節(jié)活動(dòng)策劃方案
Eight. Planning venue and publicity activities, 2010 Mid Autumn Festival Mid Autumn Festival activities
1，外場布置
1, field layout
懸掛5盞籠燈，粘貼中秋對聯(lián)一對，擺放桌子一張，上面鋪放活動(dòng)宣傳單，桌子兩側(cè)立放針對本活動(dòng)的x展架一對，安排專人負(fù)責(zé)
The suspension cage lamps 5 lanterns, paste a poetic couplet on Mid Autumn Festival, put a table, covered on promotional single, on both sides of the table standing on activities of X display a pair, arrange
2，內(nèi)場布置
2, internal layout
設(shè)立中秋節(jié)特色專柜，例如金月餅等，設(shè)立引導(dǎo)牌，采取多種方式陳列，給人以豐富感。
The establishment of the Mid Autumn Festival special counters, such as gold moon cakes, to guide the establishment of brand, adopt various ways to display, give a person with rich sense.
推出中秋商品組合套裝，(金條類)，把產(chǎn)品分檔，如5000元，10000元，15000元等
Launch moon commodity combination set, (gold class), the product range, such as 5000 yuan, 10000 yuan, 15000 yuan.
在收銀臺(tái)處擺放商品禮盒及精美包裝紙(服務(wù)禮品客戶)
Put the goods gift box and packing paper at the cashier (gift customer service)
3，宣傳
3, publicity
在LED顯示屏上加入金秋活動(dòng)內(nèi)容
Join in activities in the LED display
在店頭滾動(dòng)屏處，循環(huán)播放活動(dòng)詳情
Rolling screen in store, playback event details
邀約新老會(huì)員，傳達(dá)金秋活動(dòng)
Invites new and old members, send autumn activities
在活動(dòng)前期的銷售中，營業(yè)員廣泛宣傳金秋活動(dòng)
In the early period of activity of sales, sales widely publicized autumn activities
針對本次活動(dòng)制作專屬的宣傳單頁
In view of this activity to make exclusive single page publicity
安排員工晚間在人流多的廣場派單加大宣傳力度
Arrange night in a crowded Plaza sent to intensify propaganda
針對本次活動(dòng)提前通過報(bào)刊或廣播預(yù)熱市場
In view of this activity in advance through a newspaper or broadcast preheat Market
火車站旁邊樓盤的策劃
Next to the train station projects planning
媒體宣傳內(nèi)容
The media content
金秋特色商品上市(金月餅，中秋金郵票等)起銷
Golden autumn special goods listed (Jin Yuebing, the Mid Autumn Festival Gold stamps etc.) lifting pin
三圓金秋相關(guān)活動(dòng)內(nèi)容
The three round in related activities
本次活動(dòng)時(shí)間及地點(diǎn)
This second activity time and place
九，活動(dòng)預(yù)算
Nine, activity budget
活動(dòng)鑰匙扣 待定
Activities of key pending
全家福照相7寸 每張7元
Stewed Assorted Delicacies Photo 7 inch 7 yuan each
燈籠5個(gè) 待定
Lantern 5 undetermined
對聯(lián)一對 待定
A poetic couplet of undetermined
活動(dòng)宣傳x展架 一對70元 (不要展架一對30)
Promotion X display a pair of 70 yuan (do not display a pair of 30)
活動(dòng)宣傳單頁 待定
Promotional single page TBD
報(bào)刊或廣播 待定
A newspaper or broadcast pending