英文寫作翻譯頻道為大家整理的廣告宣傳活動商務(wù)實用英語翻譯，供大家參考:)
Advertising is a paid-form of presentation or promotion of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.
When setting up an advertising campaign, you must make a choice on:
Form
National: advertising a copyrighted product or service across the national
footprint. Identifies brand name and emphasizes national presence.
Retail: advertising by outlet emphasizing image and variety.
Direct： advertising directly to customers to avoid middlemen and
response: delivery costs.
Advocacy: public communication that uses a perspective on a recognized
controversial issue.
Style
Humorous: light-hearted.
Comparative: compares one product to another, highlighting strengths and
benefits over a competing product.
Emotional: creates a mood, arouses feelings, tries to meet psychological needs.
Lifestyle: associates brand/product/service with the way people live and work.
Testimonial: affidavit of support by a customer or celebrity.
Reason why: touts the benefit and necessity of a product to avoid adverse
situations.
Slice of life: typically focuses on an average family and everyday or common setting.
Media
Television: most expensive, audio-visual impact, reaches a mass audience,
easily and effectively targeted based on well-known viewer
demographics.
Newspaper: most widely used medium, rapid and flexible coverage, ads easily
changed, less expensive than television. Short attention span,
poor reproduction quality, usually no color, not easily targeted.
Direct mail: less expensive than TV or newspaper but higher advance costs,
audience easily selected, demographics of percentage of serious
recipients can be predicted in advance.
Radio: fairly inexpensive, mass audience, audiences are largely segmented
and easily targeted. Only audio, brevity doesn’t allow for educating
viewers about complex products, audience less attentive.
Magazine: relatively inexpensive, huge variety provides a high level of market
segmentation, lots of space for detailed product information,
excellent graphical reproduction, long life span, repeat exposure to
multiple readers. Not quickly modifiable, long lead time before
printing, no guarantee of placement within the magazine.
Outdoor: inexpensive, little competition for customer attention, high repeat
exposure. Limited information, little control over target audience.
Internet: potential mass audience, but no control and little targeting capability.
Difficult to control reader’s attention, some delivery problems.
Advertising is a paid-form of presentation or promotion of goods and services.It is non-personal in nature, and the promoter must be identified. Advertising’s role is to create a positive image of a product or service by influencing the behavior of target customers.
When setting up an advertising campaign, you must make a choice on:
Form
National: advertising a copyrighted product or service across the national
footprint. Identifies brand name and emphasizes national presence.
Retail: advertising by outlet emphasizing image and variety.
Direct： advertising directly to customers to avoid middlemen and
response: delivery costs.
Advocacy: public communication that uses a perspective on a recognized
controversial issue.
Style
Humorous: light-hearted.
Comparative: compares one product to another, highlighting strengths and
benefits over a competing product.
Emotional: creates a mood, arouses feelings, tries to meet psychological needs.
Lifestyle: associates brand/product/service with the way people live and work.
Testimonial: affidavit of support by a customer or celebrity.
Reason why: touts the benefit and necessity of a product to avoid adverse
situations.
Slice of life: typically focuses on an average family and everyday or common setting.
Media
Television: most expensive, audio-visual impact, reaches a mass audience,
easily and effectively targeted based on well-known viewer
demographics.
Newspaper: most widely used medium, rapid and flexible coverage, ads easily
changed, less expensive than television. Short attention span,
poor reproduction quality, usually no color, not easily targeted.
Direct mail: less expensive than TV or newspaper but higher advance costs,
audience easily selected, demographics of percentage of serious
recipients can be predicted in advance.
Radio: fairly inexpensive, mass audience, audiences are largely segmented
and easily targeted. Only audio, brevity doesn’t allow for educating
viewers about complex products, audience less attentive.
Magazine: relatively inexpensive, huge variety provides a high level of market
segmentation, lots of space for detailed product information,
excellent graphical reproduction, long life span, repeat exposure to
multiple readers. Not quickly modifiable, long lead time before
printing, no guarantee of placement within the magazine.
Outdoor: inexpensive, little competition for customer attention, high repeat
exposure. Limited information, little control over target audience.
Internet: potential mass audience, but no control and little targeting capability.
Difficult to control reader’s attention, some delivery problems.