互聯(lián)網(wǎng)的下一代
Have you made a video for the web?
Websites which show user-generated video clips have had phenomenal success on the internet in 2006. The most successful of these sites is undoubtedly YouTube, which has become one of the world’s most popular websites in a matter of months.
YouTube is a free website that allows users to upload, view and share video clips. The clips may have been produced by the users themselves or be the work of professionals.
Although YouTube was only launched in 2005, it now has more than 30 million visitors a month, according to Nielsen/NetRatings. More than 100 million clips are viewed daily with an additional 65,000 new videos uploaded each day.
With traffic like that, it’s no wonder that other major internet players are looking for a slice of the action. Microsoft, Yahoo, Google and MySpace have all launched, or plan to launch, their own video-sharing services.
However, YouTube has run into problems regarding copyright infringement as many of the clips uploaded to the site have been captured from television or ripped from DVD. The site has a system of self-policing whereby users are expected to report cases of copyright material being uploaded to the site.
YouTube has also faced criticism over some of the content on the site. In September 2006 the site was forced to take down a video filmed in a UK school of two girls fighting. Anti-bullying charities condemned the site for allowing users to upload films showing violent attacks made by school children on each other.
Despite these problems YouTube and other video-sharing sites seem likely to continue to grow, and the traditional media is beginning to sit up and take notice. Media giant, Warner Music, has signed a deal with YouTube allowing videos and interviews with its artists, which include Madonna and Green Day, to be used legally.
The BBC is also jumping on the bandwagon and will launch the BBC iplayer in 2007. The iplayer will allow users to download television programmes directly onto their computer at a time that is convenient for them.
GLOSSARY 詞匯表
user-generated video clips
使用者自制錄像片段
a matter of months
數(shù)月之內(nèi)
traffic
（網(wǎng)頁(yè)）使用率
a slice of the action
一份功勞
ripped
翻刻（光盤）
copyright material
版權(quán)材料
content
內(nèi)容
anti-bullying charities
反虐待慈善機(jī)構(gòu)
media giant
媒體大亨
jumping on the bandwagon
乘機(jī)緊跟
phenomenal
驚人的
upload
上載
players
（互聯(lián)網(wǎng)）大戶
copyright infringement
侵犯版權(quán)
self-policing
自我監(jiān)管
faced criticism
面對(duì)批評(píng)
take down
取下
traditional media
傳統(tǒng)媒體
signed a deal
簽約
download
下載
Have you made a video for the web?
Websites which show user-generated video clips have had phenomenal success on the internet in 2006. The most successful of these sites is undoubtedly YouTube, which has become one of the world’s most popular websites in a matter of months.
YouTube is a free website that allows users to upload, view and share video clips. The clips may have been produced by the users themselves or be the work of professionals.
Although YouTube was only launched in 2005, it now has more than 30 million visitors a month, according to Nielsen/NetRatings. More than 100 million clips are viewed daily with an additional 65,000 new videos uploaded each day.
With traffic like that, it’s no wonder that other major internet players are looking for a slice of the action. Microsoft, Yahoo, Google and MySpace have all launched, or plan to launch, their own video-sharing services.
However, YouTube has run into problems regarding copyright infringement as many of the clips uploaded to the site have been captured from television or ripped from DVD. The site has a system of self-policing whereby users are expected to report cases of copyright material being uploaded to the site.
YouTube has also faced criticism over some of the content on the site. In September 2006 the site was forced to take down a video filmed in a UK school of two girls fighting. Anti-bullying charities condemned the site for allowing users to upload films showing violent attacks made by school children on each other.
Despite these problems YouTube and other video-sharing sites seem likely to continue to grow, and the traditional media is beginning to sit up and take notice. Media giant, Warner Music, has signed a deal with YouTube allowing videos and interviews with its artists, which include Madonna and Green Day, to be used legally.
The BBC is also jumping on the bandwagon and will launch the BBC iplayer in 2007. The iplayer will allow users to download television programmes directly onto their computer at a time that is convenient for them.
GLOSSARY 詞匯表
user-generated video clips
使用者自制錄像片段
a matter of months
數(shù)月之內(nèi)
traffic
（網(wǎng)頁(yè)）使用率
a slice of the action
一份功勞
ripped
翻刻（光盤）
copyright material
版權(quán)材料
content
內(nèi)容
anti-bullying charities
反虐待慈善機(jī)構(gòu)
media giant
媒體大亨
jumping on the bandwagon
乘機(jī)緊跟
phenomenal
驚人的
upload
上載
players
（互聯(lián)網(wǎng)）大戶
copyright infringement
侵犯版權(quán)
self-policing
自我監(jiān)管
faced criticism
面對(duì)批評(píng)
take down
取下
traditional media
傳統(tǒng)媒體
signed a deal
簽約
download
下載