2008年職稱英語(yǔ)綜合類教材新增部分內(nèi)容(五)2

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練習(xí):
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    A. Ingvar Kamprad - a born businessman
    B. Success brought by the introduction of showrooms
    C. The origin of IKEA
    D. Specialization in selling furniture
    E. Flat packaging - a feature of IKEA
    F. World-wide expansion of IKEA
    5. Even when he was only a child,
    6. , and years later became a big company specialized in manufacturing and selling of furniture.
    7. Customers liked the idea of IKEA's showrooms because
    8. As fiat packaging saves money for both IKEA and the customers,
     A. IKEA began as a small store selling all kinds of cheap things
    B. it is highly welcomed by both
    C. Ingvar Kamprad showed interest in and talent for doing business
    D. he lives happily in retirement
    E. here they can see and try the furniture they are going to buy.
    F. Ingvar successfully manages the company all by himself
    答案與解析:
    1. C 第二段介紹了IKEA這個(gè)店名的來源以及它剛開始的時(shí)候是一家什么樣的小雜貨店。
    2.D 第三段講了IKEA通過郵購(gòu)方式銷售自己設(shè)計(jì)、自己制造的家具,業(yè)績(jī)喜人,從而擴(kuò)大生產(chǎn)線,專事家具產(chǎn)銷。
    3.B 1953年IKEA引入展示廳的做法得到很好的反響,銷售大大增加。
    4.E Kamprad從看到別人在拆卸家具得到啟發(fā),于是試行銷售平板式包裝的家具,即利己又利人,并使自己動(dòng)手,自給自足成為IKEA 的一個(gè)特色。
    5.C 時(shí)間狀語(yǔ)從句告訴我們這里要講的是Ingvar小時(shí)候的事情,文章的第一段就說了從小就會(huì)做買賣。
    6.A 這句的后半句說IKEA 幾年以后才變成一家專營(yíng)家具的公司,前半句很可能講它的前身是什么。
    7.E 這句的主句講了顧客們喜歡IKEA的展示廳,從句用because引導(dǎo),很清楚要求給原因。
    8.B 這句先給了原因,即平板包裝對(duì)雙方來說都省錢,那么結(jié)果便是雙方都?xì)g迎