亞文化 subculture
認(rèn)知失調(diào)學(xué)說 theory of cognitive dissonance
轉(zhuǎn)換性動機(jī) transformational motives
國際市場 transnational markets
效用 utility
欲望 wants
地理人口細(xì)分 geodemographic segmentation
地理細(xì)分 geographic segmentation
成長期 growth stage
隱性差異 hidden differenees
獨立品牌 individual brand
誘導(dǎo)性差異 induced differences
密集分銷 intensive distribution
引入期 introductory phase
特許品牌 licensed brand
電話營銷 telemarketing
使用率 usage rates
用戶身份 user status
垂直營銷體系 vertical marketing system
用量細(xì)分 volume segmentation
廣告訊息 advertising message
廣告計劃 advertising plan
廣告戰(zhàn)略 advertising strategy
自下而上式營銷 bottom-up marketing
傳播媒介 communiciations media
企業(yè)目標(biāo) corporate objectives
創(chuàng)意組合 creative mix
試驗調(diào)查法 empirical research method
整合營銷傳播 integrated marketing communication
顧客終身價值 lifetime customer value
營銷目標(biāo) marketing objectives
營銷計劃 marketing plan
營銷戰(zhàn)略 marketing strategy
需求一滿足式目標(biāo) need-satisfying objectives
目標(biāo)/任務(wù)法 objective/task method
銷售百分比法 percentage-of -sales method
產(chǎn)品概念 product concept
關(guān)系營銷 relationship marketing
銷售定向式目標(biāo) sales-target objectives
市場份額法/廣告份額法 share-of-market/share-of-voice method
形勢分析 situation analysis
利益相關(guān)者 stakeholder
SWOT分析（優(yōu)勢、弱勢、機(jī)遇與威脅） strength/weakness/opportunity/threat analysis
戰(zhàn)術(shù) tacics
目標(biāo)受眾 target-audience
自上而下式營銷 top-down marketing
回憶測試 recall tests
認(rèn)知失調(diào)學(xué)說 theory of cognitive dissonance
轉(zhuǎn)換性動機(jī) transformational motives
國際市場 transnational markets
效用 utility
欲望 wants
地理人口細(xì)分 geodemographic segmentation
地理細(xì)分 geographic segmentation
成長期 growth stage
隱性差異 hidden differenees
獨立品牌 individual brand
誘導(dǎo)性差異 induced differences
密集分銷 intensive distribution
引入期 introductory phase
特許品牌 licensed brand
電話營銷 telemarketing
使用率 usage rates
用戶身份 user status
垂直營銷體系 vertical marketing system
用量細(xì)分 volume segmentation
廣告訊息 advertising message
廣告計劃 advertising plan
廣告戰(zhàn)略 advertising strategy
自下而上式營銷 bottom-up marketing
傳播媒介 communiciations media
企業(yè)目標(biāo) corporate objectives
創(chuàng)意組合 creative mix
試驗調(diào)查法 empirical research method
整合營銷傳播 integrated marketing communication
顧客終身價值 lifetime customer value
營銷目標(biāo) marketing objectives
營銷計劃 marketing plan
營銷戰(zhàn)略 marketing strategy
需求一滿足式目標(biāo) need-satisfying objectives
目標(biāo)/任務(wù)法 objective/task method
銷售百分比法 percentage-of -sales method
產(chǎn)品概念 product concept
關(guān)系營銷 relationship marketing
銷售定向式目標(biāo) sales-target objectives
市場份額法/廣告份額法 share-of-market/share-of-voice method
形勢分析 situation analysis
利益相關(guān)者 stakeholder
SWOT分析（優(yōu)勢、弱勢、機(jī)遇與威脅） strength/weakness/opportunity/threat analysis
戰(zhàn)術(shù) tacics
目標(biāo)受眾 target-audience
自上而下式營銷 top-down marketing
回憶測試 recall tests