Black Monday (股市狂跌的) 黑色星期一
Blockbuster 大力促銷(xiāo)，生意興隆
e.g. All the major groups are currently looking for the block buster remedies of the twenty-first century which will keep their profits at current levels. 目前所有的大型企業(yè)都在尋找如何在21世紀(jì)大力促銷(xiāo)的靈丹妙藥，以使利潤(rùn)保持目前水平。
Block release （到高校進(jìn)行一周或幾周的）短期脫產(chǎn)進(jìn)修
e.g. We are short-staffed at the moment as two of our team are on block release. 我們目前人手不足， 因?yàn)樾〗M里有兩人脫產(chǎn)學(xué)習(xí)。
Blue chip 1 藍(lán)籌股, 績(jī)優(yōu)股
e.g. She put her money into blue chips .她把錢(qián)投資在績(jī)優(yōu)股上
Blue chip 2
e.g. Private investors unwilling to tolerate high levels of risk can reduce this uncertainty by buying shares in blue chip companies.
Blue-collar
e.g. Blue-collar workers work in the factory.
e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.
Board
e.g. He is chairman of the board.
Board game
e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.
e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.
Board meeting
e.g. The takeover will be discussed at the next board meeting.
Board of directors
e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.
Boardroom
e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom
Bond 債券
e.g. Government bonds are usually considered to be a safe investment.
Bonus 獎(jiǎng)金
e.g. We will pay everyone an extra bonus at Christmas.
Bonus point 消費(fèi)（獎(jiǎng)勵(lì)）積分
e.g. These bonus points add up to free air miles or cash discounts.
Bonus share 紅利股
e.g. Free shares are given to long-term share holders are called bonus share.
Book-entry security 記賬式證券（由財(cái)政部或政府機(jī)構(gòu)發(fā)行的證券，無(wú)須進(jìn)行實(shí)物票據(jù)的轉(zhuǎn)移，避免了遺失和被竊的可能性，而且還降低了處理成本）
Book for visitors’ suggestions 顧客留言本
e.g. The hotel has a book for visitors’ suggestions about improvement.
Booking manager 訂房（票）部經(jīng)理
brand extension
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可樂(lè)公司本應(yīng)聰明一點(diǎn), 讓老牌可樂(lè)照賣(mài)不誤,同時(shí)將新口味可樂(lè)作為品牌延伸推向市場(chǎng).
2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱(chēng)而接受新產(chǎn)品
brand identification
eg: Brand identification insures shelf placement and other advantages in the distribution process.
品牌識(shí)別確保了產(chǎn)品在貨架上占有一席之地,同時(shí)也使銷(xiāo)售過(guò)程中的其他優(yōu)劣得到保證.
brand image
eg: Mercedes cars have a quality brand image
梅塞德斯汽車(chē)享有高質(zhì)量的品牌形象
brand leader
We are doing a survey to find out which is the brand leader in the coffee market.
我們正在進(jìn)行調(diào)查,找出咖啡市場(chǎng)中哪個(gè)品牌歡迎.
brand loyalty
eg: 1 . The objective of advertising is to build up brand loyalty.
廣告的目的在于增強(qiáng)人們對(duì)品牌的忠誠(chéng)度.
2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
有強(qiáng)烈品牌信賴(lài)感的顧客很少會(huì)移情新出現(xiàn)的同類(lèi)產(chǎn)品
brand -making
eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.
盡管存在創(chuàng)的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).
brand name
eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
麥當(dāng)勞品牌名稱(chēng)的巨大優(yōu)勢(shì)使該公司在世界各地不斷建立新市場(chǎng).
2 Proctor and Gamble has significant distribution power because of the strength of their brand name.
寶潔公司由于某品牌響亮.有很強(qiáng)的銷(xiāo)售實(shí)力
brand consultants 品牌咨詢(xún)公司
eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
最近由庫(kù)克-皮爾森品牌顧問(wèn)公司著手的一次千人調(diào)查得出結(jié)論：購(gòu)物者將繼續(xù)在超市購(gòu)買(mǎi)各類(lèi)商品和服務(wù)。
brand enhancing 品牌提升
eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
據(jù)一家公司說(shuō)：該公司的利用侯話(huà)時(shí)間營(yíng)銷(xiāo)計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂(lè)結(jié)合起來(lái)，使掛斷電話(huà)的人數(shù)減少了50%，銷(xiāo)售額增加了20%
Blockbuster 大力促銷(xiāo)，生意興隆
e.g. All the major groups are currently looking for the block buster remedies of the twenty-first century which will keep their profits at current levels. 目前所有的大型企業(yè)都在尋找如何在21世紀(jì)大力促銷(xiāo)的靈丹妙藥，以使利潤(rùn)保持目前水平。
Block release （到高校進(jìn)行一周或幾周的）短期脫產(chǎn)進(jìn)修
e.g. We are short-staffed at the moment as two of our team are on block release. 我們目前人手不足， 因?yàn)樾〗M里有兩人脫產(chǎn)學(xué)習(xí)。
Blue chip 1 藍(lán)籌股, 績(jī)優(yōu)股
e.g. She put her money into blue chips .她把錢(qián)投資在績(jī)優(yōu)股上
Blue chip 2
e.g. Private investors unwilling to tolerate high levels of risk can reduce this uncertainty by buying shares in blue chip companies.
Blue-collar
e.g. Blue-collar workers work in the factory.
e.g. The Anglo-German industrial chemical company, announced that it is to cut 600 blue-collar jobs in a series of downsizing measures at three of its British plants.
Board
e.g. He is chairman of the board.
Board game
e.g. Board games and simulations are fun, time-efficient and allow managers to experience situations without the fear of failure.
e.g. In most of these board games, teams are required to manage an organization or practise skills which they will need in their day-to-day working life.
Board meeting
e.g. The takeover will be discussed at the next board meeting.
Board of directors
e.g. The Board of directors is responsible for deciding on and controlling the strategy of a corporation or company.
Boardroom
e.g. the issue of ethics in the workplace is now of such importance that it needs to be incorporated into in-company development programs for all employees, from the shop floor to the boardroom
Bond 債券
e.g. Government bonds are usually considered to be a safe investment.
Bonus 獎(jiǎng)金
e.g. We will pay everyone an extra bonus at Christmas.
Bonus point 消費(fèi)（獎(jiǎng)勵(lì)）積分
e.g. These bonus points add up to free air miles or cash discounts.
Bonus share 紅利股
e.g. Free shares are given to long-term share holders are called bonus share.
Book-entry security 記賬式證券（由財(cái)政部或政府機(jī)構(gòu)發(fā)行的證券，無(wú)須進(jìn)行實(shí)物票據(jù)的轉(zhuǎn)移，避免了遺失和被竊的可能性，而且還降低了處理成本）
Book for visitors’ suggestions 顧客留言本
e.g. The hotel has a book for visitors’ suggestions about improvement.
Booking manager 訂房（票）部經(jīng)理
brand extension
eg: 1 The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce New Coke as a brand extension.
可口可樂(lè)公司本應(yīng)聰明一點(diǎn), 讓老牌可樂(lè)照賣(mài)不誤,同時(shí)將新口味可樂(lè)作為品牌延伸推向市場(chǎng).
2. The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于, 顧客因?yàn)橐呀?jīng)熟悉某種品牌名稱(chēng)而接受新產(chǎn)品
brand identification
eg: Brand identification insures shelf placement and other advantages in the distribution process.
品牌識(shí)別確保了產(chǎn)品在貨架上占有一席之地,同時(shí)也使銷(xiāo)售過(guò)程中的其他優(yōu)劣得到保證.
brand image
eg: Mercedes cars have a quality brand image
梅塞德斯汽車(chē)享有高質(zhì)量的品牌形象
brand leader
We are doing a survey to find out which is the brand leader in the coffee market.
我們正在進(jìn)行調(diào)查,找出咖啡市場(chǎng)中哪個(gè)品牌歡迎.
brand loyalty
eg: 1 . The objective of advertising is to build up brand loyalty.
廣告的目的在于增強(qiáng)人們對(duì)品牌的忠誠(chéng)度.
2. Customers with a strong sense of brand loyalty are rarely prepared to switch to a new competitior.
有強(qiáng)烈品牌信賴(lài)感的顧客很少會(huì)移情新出現(xiàn)的同類(lèi)產(chǎn)品
brand -making
eg: Despite the Brand -Making Mystique, the Tangible Trademark is strong financial returns.
盡管存在創(chuàng)的秘訣,但巨額資金回報(bào)本身才是眾人矚目的有形商標(biāo).
brand name
eg: 1 The enormous strength of the McDonald's brand name has helped the company to enter new markets all over the world.
麥當(dāng)勞品牌名稱(chēng)的巨大優(yōu)勢(shì)使該公司在世界各地不斷建立新市場(chǎng).
2 Proctor and Gamble has significant distribution power because of the strength of their brand name.
寶潔公司由于某品牌響亮.有很強(qiáng)的銷(xiāo)售實(shí)力
brand consultants 品牌咨詢(xún)公司
eg: A recent survey of 1000 people by brand consultants Cook &Pearson concludes that shoppers will continue to buy a wider range of goods and services from supermarkets.
最近由庫(kù)克-皮爾森品牌顧問(wèn)公司著手的一次千人調(diào)查得出結(jié)論：購(gòu)物者將繼續(xù)在超市購(gòu)買(mǎi)各類(lèi)商品和服務(wù)。
brand enhancing 品牌提升
eg: One company says that its on-hold marketing programme, combinging messages with 'brand enhancing' music , reduces hang-ups by 50 per cent and increases sales by up to 20 per cent .
據(jù)一家公司說(shuō)：該公司的利用侯話(huà)時(shí)間營(yíng)銷(xiāo)計(jì)劃把產(chǎn)品宣傳信息和“提升品牌”的音樂(lè)結(jié)合起來(lái)，使掛斷電話(huà)的人數(shù)減少了50%，銷(xiāo)售額增加了20%