英文函電書寫基本原則-外貿(mào)英語

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英文函電書寫基本原則
    一、Courtesy 禮貌
     語言要有禮且謙虛,及時地回信也是禮貌的表現(xiàn)。
     例如:
     We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
    You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.
    二、Consideration 體諒
     寫信時要處處從對方的角度去考慮有什么需求,而不是從自身出發(fā),語氣上更尊重對方。
     例如:
     "You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比"We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。
    三、Completeness 完整
     一封商業(yè)信函應概況了各項必需的事項,如邀請信應說明時間、地點等,確忌寄出含糊不清的信件。
    四、Clarity 清楚
     意思表達明確,要注意:
     (一)避免用詞錯誤:
     例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
    此處bimonthly有歧義:可以是twice a month 或者once two month.故讀信者就迷惑了,可以改寫為:
     1.We have two direct sailings every month from Hong Kong to San Francisco.
     2.We have semimonthly direct sailing from Hong Kong to San Francisco.
     3.We have a direct sailing from Hong Kong to San Francisco.
     (二)注意詞語所放的位置:
     例如:
     1. We shall be able to supply 10 cases of the item only.
     2. We shall be able to supply 10 cases only of the item.
     前者則有兩種商品以上的含義。
     (三)注意句子的結(jié)構(gòu):
     例如:
     1.We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
     2.We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
    五、Conciseness 簡潔
     (一)避免廢話連篇:
     例如:
     1.We wish to acknowledge receipt of your letter...可改為:We appreciate your letter...
     2.Enclosed herewith please find two copies of...可改為: We enclose two copies of...
     (二)避免不必要的重復:
     (三)短句、單詞的運用:
     Enclosed herewith----->enclosed
     at this time----->now
     due to the fact that----->because
     a draft in the amount of $1000----->a draft for $1000
    六、Concreteness 具體
    七、Correctness 正確