Consumers are eagerly awaiting Apple's new iPhone, but no one has actually seen the product yet. Tony Guida reports that all of the hype adds an extra level of risk to Apple's latest venture.
參考文本：
It may be the most hype about anything since Adam promised Eve a rose garden——the iphone. It's your phone, your video, your music all wrapped in the sexiest skin the dream weaver that Apple could conjure up.
"It works like magic."
It may also be the biggest gamble ever for Apple's CEO.
"Steve Jobs is betting the company on this."
Financial Times Columnist Cody Willard, also a money manager, has seen iphone buzz drive Apple shares up 30 percent in the past three months. Consumer interest is so hot that AT&T hired 2000 extra workers to staff its stores when the phone comes out on Friday. All this for a product no one has seen, or touched.
"That's why there're so much risk here."
Apple has worked hard to manage that risk.
"They've told us a new little negative information everyday to keep us on edge, to keep us interested."
Like the screen will not be scratchable plastic but optical glass, that iphone will play YouTube. That the battery will last 8 hours not 5, top time. That announcement alone drove Apple stock up nearly four percent.
"It's getting more hype than the second coming of Christ."
Dennis Kneale of Forbes Magazine admits the ads and the hype have converted him from an iphone doubter to a believer. Nonetheless, he thinks the gadget has a fatal flaw.
"It doesn't have raised buttons that you can feel. This buttons are drown onto the screen, and while that's an amazing technology and it makes a geek really happy and impressed. For us we just wanna be able to kinda dial a number while we drive the car. That's gonna be a pain."
"The price may be a pain, too. Five and six hundred dollars, and the fact that iphone is exclusive with AT&T. But the wireless industry is more than 10 times the size of the digital music player market that Apple now dominates. The profit should iphone succeed would be staggering. Question is: Are two hundred seventy million cell phone users ready for Jobs' glittering, but pricy revolution? "
"Six hundred bucks."
"Yeah."
"All right, I'll take to it."
參考文本：
It may be the most hype about anything since Adam promised Eve a rose garden——the iphone. It's your phone, your video, your music all wrapped in the sexiest skin the dream weaver that Apple could conjure up.
"It works like magic."
It may also be the biggest gamble ever for Apple's CEO.
"Steve Jobs is betting the company on this."
Financial Times Columnist Cody Willard, also a money manager, has seen iphone buzz drive Apple shares up 30 percent in the past three months. Consumer interest is so hot that AT&T hired 2000 extra workers to staff its stores when the phone comes out on Friday. All this for a product no one has seen, or touched.
"That's why there're so much risk here."
Apple has worked hard to manage that risk.
"They've told us a new little negative information everyday to keep us on edge, to keep us interested."
Like the screen will not be scratchable plastic but optical glass, that iphone will play YouTube. That the battery will last 8 hours not 5, top time. That announcement alone drove Apple stock up nearly four percent.
"It's getting more hype than the second coming of Christ."
Dennis Kneale of Forbes Magazine admits the ads and the hype have converted him from an iphone doubter to a believer. Nonetheless, he thinks the gadget has a fatal flaw.
"It doesn't have raised buttons that you can feel. This buttons are drown onto the screen, and while that's an amazing technology and it makes a geek really happy and impressed. For us we just wanna be able to kinda dial a number while we drive the car. That's gonna be a pain."
"The price may be a pain, too. Five and six hundred dollars, and the fact that iphone is exclusive with AT&T. But the wireless industry is more than 10 times the size of the digital music player market that Apple now dominates. The profit should iphone succeed would be staggering. Question is: Are two hundred seventy million cell phone users ready for Jobs' glittering, but pricy revolution? "
"Six hundred bucks."
"Yeah."
"All right, I'll take to it."