【考試題目】
We are surrounded by all kinds of advertising, which is significantly influencing our lives. Do the positive effects of advertising outweigh its negative effects?
【題目翻譯】考試大在線考試中心
我們被各種各樣的廣告所包圍，這些廣告對我們的生活有重大的影響。廣告的積極影響超過它的負(fù)面影響嗎？
【關(guān)鍵詞分析】
advertising, advertisement
這兩個詞都是廣告的意思，但是前者是抽象名詞，不可數(shù)，在使用的時候不帶任何冠詞。而后者是一個具體名詞，在表示泛指的時候要不用冠詞，用復(fù)數(shù)形式。因此，“一則廣告”可以說成an advertisement，如果要用advertising，必須要說a piece of advertising。其它類似的詞有：nutrition – nutrient(s); pollution – pollutant(s); contamination – contaminant(s)，testing – test(s); experimentation – experiment(s)。前面一組均為抽象名詞、不可數(shù)名詞，后者為可數(shù)名詞、具體名詞。
【話題分類與題型】
本題是老題，與2004年10月16日的考題完全相同。屬于媒體與廣告類話題，題型為議論文中的“利弊分析”題型。廣告類話題已經(jīng)很久未出現(xiàn)，上一次廣告類話題出現(xiàn)在2009年4月18日。
【話題評價】
廣告類話題一直一個比較簡單的題目，而這個考題則是廣告中最簡單的了，因?yàn)橹粏枏V告的利與弊，而沒有任何限制成分，因此留給考生發(fā)揮的余地極大，幾乎不可能出現(xiàn)偏題。在下面的“類似話題”中，大家可以看到各種限制，比如：廣告是否能提高商品質(zhì)量（第3題）、廣告扼殺個性（第4題）、廣告對消費(fèi)者的影響（第5題）、廣告對兒童的影響（第6題），廣告是否僅僅是娛樂（第7題）。而第1、2題則是應(yīng)重點(diǎn)寫廣告的好處。
【類似話題】
1.The high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which the goods are sold. To what extent do you agree or disagree? (040424)
2.The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. To what extent do you agree or disagree with this opinion? (070414)
3.Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree? (051119)
4.Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree? (040814)
5.Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? (070421)
6.There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children, while some advertisers claim that they provide useful information to children. Discuss both vies and give your opinion. (060902, 071117)
7.If a product is of good quality and meets people's needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree? (090418)
【結(jié)構(gòu)與思路】
本文非常適合寫成雙邊支持型，即分別交代廣告的好處與壞處。結(jié)論段提出建議，比如政府應(yīng)當(dāng)加強(qiáng)對廣告的監(jiān)管。下面以四段式文章為例。
I.Introduction
1.文章背景：廣告已經(jīng)滲透到了我們?nèi)粘Ｉ钪械母鱾€方面。Advertising has penetrated every aspect of our daily life.
We are surrounded by all kinds of advertising, which is significantly influencing our lives. Do the positive effects of advertising outweigh its negative effects?
【題目翻譯】考試大在線考試中心
我們被各種各樣的廣告所包圍，這些廣告對我們的生活有重大的影響。廣告的積極影響超過它的負(fù)面影響嗎？
【關(guān)鍵詞分析】
advertising, advertisement
這兩個詞都是廣告的意思，但是前者是抽象名詞，不可數(shù)，在使用的時候不帶任何冠詞。而后者是一個具體名詞，在表示泛指的時候要不用冠詞，用復(fù)數(shù)形式。因此，“一則廣告”可以說成an advertisement，如果要用advertising，必須要說a piece of advertising。其它類似的詞有：nutrition – nutrient(s); pollution – pollutant(s); contamination – contaminant(s)，testing – test(s); experimentation – experiment(s)。前面一組均為抽象名詞、不可數(shù)名詞，后者為可數(shù)名詞、具體名詞。
【話題分類與題型】
本題是老題，與2004年10月16日的考題完全相同。屬于媒體與廣告類話題，題型為議論文中的“利弊分析”題型。廣告類話題已經(jīng)很久未出現(xiàn)，上一次廣告類話題出現(xiàn)在2009年4月18日。
【話題評價】
廣告類話題一直一個比較簡單的題目，而這個考題則是廣告中最簡單的了，因?yàn)橹粏枏V告的利與弊，而沒有任何限制成分，因此留給考生發(fā)揮的余地極大，幾乎不可能出現(xiàn)偏題。在下面的“類似話題”中，大家可以看到各種限制，比如：廣告是否能提高商品質(zhì)量（第3題）、廣告扼殺個性（第4題）、廣告對消費(fèi)者的影響（第5題）、廣告對兒童的影響（第6題），廣告是否僅僅是娛樂（第7題）。而第1、2題則是應(yīng)重點(diǎn)寫廣告的好處。
【類似話題】
1.The high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which the goods are sold. To what extent do you agree or disagree? (040424)
2.The society would benefit from a ban on all forms of advertising because it serves no useful purpose, and can even be damaging. To what extent do you agree or disagree with this opinion? (070414)
3.Advertising encourages consumers to buy in quantity rather than promoting quality. To what extent do you agree or disagree? (051119)
4.Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree? (040814)
5.Consumers are faced with increasing numbers of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them? (070421)
6.There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children, while some advertisers claim that they provide useful information to children. Discuss both vies and give your opinion. (060902, 071117)
7.If a product is of good quality and meets people's needs, people will buy it. Therefore, advertising is unnecessary and is no more than a type of entertainment. To what extent do you agree or disagree? (090418)
【結(jié)構(gòu)與思路】
本文非常適合寫成雙邊支持型，即分別交代廣告的好處與壞處。結(jié)論段提出建議，比如政府應(yīng)當(dāng)加強(qiáng)對廣告的監(jiān)管。下面以四段式文章為例。
I.Introduction
1.文章背景：廣告已經(jīng)滲透到了我們?nèi)粘Ｉ钪械母鱾€方面。Advertising has penetrated every aspect of our daily life.