美國最大營利大學(xué)招生人數(shù)為何越來越少
出國留學(xué)網(wǎng)訊 隨著著名大學(xué)開始開設(shè)網(wǎng)上課程 菲尼克斯大學(xué)近年來的招生人數(shù)不斷減少，招生境況面臨危機(jī)。具體情況請看下文!
The University of Phoenix, the largest for-profit university in the United States, has lost a few hundred thousand students in the last five years, according to its parent company.
美國最大的以營利為目的的大學(xué)“菲尼克斯大學(xué)”在過去5年里流失了大量學(xué)生。
Apollo Education Group, which owns the University of Phoenix, announced Wednesday that revenues and enrollment had fallen in the last quarter about 14 percent compared to the same period in 2014. What’s more, the school’s enrollment five years ago was 460,000 students and now it is 213,000, CNN Money reported. The news on Wednesday sparked a 30 percent drop in Apollo’s stock. (Apollo stock was at $19.57 a share in Thursday morning trading, down 2.4 percent.)
旗下?lián)碛蟹颇峥怂勾髮W(xué)的阿波羅教育集團(tuán)在周三宣布其招生人數(shù)已下降14%,5年前集團(tuán)旗下大學(xué)學(xué)生總?cè)藬?shù)有460,000但現(xiàn)在只有213，000. 此消息傳出后阿波羅教育集團(tuán)的股價(jià)立馬下跌30%.
The University of Phoenix, which started in 1976 in the Phoenix area, delivers education largely online but also has brick-and-mortar classrooms. In recent years it has been forced to close some of its classrooms and has faced competition from traditional universities that have started their own online courses.
菲尼克斯大學(xué)自1976年創(chuàng)建以來主要都是以網(wǎng)上教育為主，但也有實(shí)體教室。近年來該大學(xué)不得不關(guān)閉其擁有的一些實(shí)體教室并且還面臨著傳統(tǒng)大學(xué)網(wǎng)上授課項(xiàng)目的競爭。
The University of Phoenix has spent huge amounts of money on advertising over the years, notably with its “I Have a Phoenix” ads, which spotlighted graduates of the school who have important jobs. According to this article in Advertising Age, the school was spending at least $100 million annually on advertising as of 2009.
菲尼克斯大學(xué)把大量的金錢投入了廣告宣傳，讓人印象最大的是以“我有菲尼克斯”為宣傳語的那個(gè)廣告，它成功地吸引了很多因工作繁忙無法選擇傳統(tǒng)大學(xué)的那些人的注意。截至2009年，菲尼克斯大學(xué)每年都至少花費(fèi)了1億美元的廣告費(fèi)。
The for-profit higher education sector remains challenged, with questions about its quality and its ability to compete with better-known nonprofit schools increasing their online offerings.
隨著更為著名的傳統(tǒng)大學(xué)開始開設(shè)網(wǎng)上課程，像菲尼克斯大學(xué)這樣以營利為目的的大學(xué)始終面臨著挑戰(zhàn)，人們不會(huì)覺得它們的教育質(zhì)量和水平能與著名大學(xué)競爭。
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