The Challenges and Opportunities of New Economy and Globalization to the Asia-Pacific Region新經(jīng)濟(jì)與全球化對(duì)亞太地區(qū)的機(jī)遇與挑戰(zhàn)
Address by Yu Xiaosong， Chairman， Organizing Committee of APEC CEO SUMMIT 2001； Chairman， CCPIT， China
2001年APEC CEO峰會(huì)籌委會(huì)主席中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)會(huì)長(zhǎng)俞曉松的演講
2001.10.18
Distinguished Delegates， Ladies and Gentlemen：
It's a great honor for me to address this meeting as the Chairman of the Organizing Committee of APEC CEO Summit 2001.
Today's world is a rapidly changing one. New economy and globalization have become the trend of our time， affecting a number of things including people's working style and thinking mode； corporate production， technology and organization forms； government administrative mode； the fundamentals of culture， morality and law in the society as well as the future of economic growth and sustainable development. This presents both new challenges and opportunities for the companies in the whole world including those in the Asia-Pacific region.
Opportunities brought by new economy and globalization to the Asia-Pacific region
For a dozen years， quite a number of world-known multinational companies have emerged as a result of new economy and globalization. They are distributed not only in developed economies but in developing economies as well. Many distinguished CEOs present here are just the founders or representatives of these multinationals. This fact shows that new economy and globalization have brought numerous opportunities to the Asia-Pacific region. In order to survive and develop in the future， we must seize this rare opportunity.
Opportunities brought to the companies in the process of new economy and globalization lie in the following aspects：
Firstly， development and application of high and new technologies have brought companies with possibilities of attaining a high profit rate. Another characteristic of high-tech industries lies in their highly added value. Take contribution rate of electronic products and other products to national economy as an example， if the rate of per unit of reinforcing iron steel is one， then colored TV set is thirty， but that of integrated circuit is as high as two thousand. An overall view of the world market tells us that intellectually materialized products have stepped onto the economic development stage； rapidly expanding software industries have become the current sunrise industries with other intelligent products and services emitting an extraordinary splendor. High profit rates can almost turn out a new star company immediately.
Secondly， while high and new technology is realizing its own industrialization， it will also bring along the upgrading of traditional industries. With the development of such high-tech as information， bioengineering technologies， traditional manufacturing industries are revitalized. Technological renovation has changed traditional industrial structure， producing techniques， allowing most enterprises to develop to a higher level.
Thirdly， the development of new economy has open the door wider for companies to get market access. In a traditional industrial society where its industries and market enjoy a relatively long period of stability， there is a great possibility of monopoly， oligarchy and strong market access restriction. But today， technologies， products and markets are changing with each passing day， it is relatively easy to enter a market and newly emerged companies and those in their transitional period are sure to find their play.
Fourthly， the development of e-business and Internet economy provides a nearly equal information opportunity or market opportunity for enterprises in almost any regions. Due to the convenience of Internet， big companies as well as small and medium sized ones， can acquire and disseminate information through it and win a timely opportunity to update technology and tap new products and markets. At the same time， development of Internet economy has altered traditional transaction methods， simplified transaction steps， shortened transaction time， and increased efficiency while reducing costs.
Fifthly， the most direct and conspicuous benefits of economic globalization to enterprises lie in the reduction of tariff and other trade barriers and more convenience of imports and exports. More importantly， the process of new economy and globalization has caused the world economy to move toward one linked by Internet as well as world market integration. International division of labor continues to deepen and expand； world resources are reallocating in a more reasonable way. Companies are able to conduct their purchases and sales on a worldwide scale in accordance with their business needs， utilize resources anywhere in the world more effectively， realize corporate global strategy and ensure the maximization of profit.
Challenges to the Asia-Pacific region by new economy and globalization
For companies in the Asia-Pacific region， this challenge is particularly tough due to the characteristics of local environment， which lies in the following aspects：
Firstly， the characteristics of high profit rate and easy market access of the new economy are both opportunities as well as challenges. It can either make a company expand in a short time or shrink or even go bankruptcy immediately. High profit rate and little restriction for market access result in rapid arrival of a large number of competitors， easy saturation of market and shortening life cycle of products. Since last year， a number of listed “new economy” companies in the Asia-Pacific region either went bankruptcy one after another or their stock prices plunged by a large margin， which well proved the risk of investment to new technology and new products.
Shortening period of product life cycle requires companies to accelerate their technological upgrading. Meanwhile， against the backdrop of new economy and globalization， integration of markets gave consumers more choices and raised their demand for higher quality， all of which have poised a higher demand for technological upgrading and product development.
Secondly， integration of world market has brought more competition to companies. Before the trend of economic globalization occurs， market segmentation and protection at different degrees exist in most countries and regions to protect the interests of certain industries or groups. Globalization has brought market integration. Cross-border trade and service barriers began to gradually disappear. National and regional economic protection policy gradually lost its functions， making enterprises more exposed to a fierce global competition and thus unable to maintain their advantages in the local market under the protection of government policies.
Thirdly， companies in the Asia-Pacific region are facing with a more direct international competition compared with their counterparts in European Union or other economic entities. Diversification is one of the reasons that make the regional economy so dynamic， but a diversified culture and different development levels have also made it very difficult to establish a regional economic entity like European Union. As a common market， regional economic entity means more convenience for enterprises to tap markets and to a certain extent， more protection from outside competition. However， companies in Asia-Pacific region are not entitled to this benefit， so they are facing with a tougher job of exploiting market.
Fourthly， globalization has brought about an ever-closer economic relationship among different regions in the world， and their mutual influence is getting even stronger. An unpredicted event that occurs in one part of the world will rapidly spread to other parts of the world and bring risks to business operations. For example， as an important aspect of economic globalization， financial globalization has caused a quicker and larger-scope flow of international capital. On one hand， it gives enterprises more access to funds； on the other hand， quickening flow of international capital has increased instability to world financial markets and even triggered financial crises. Sudden eruption of Asian financial crisis in 1997 took a lot of companies by surprise and made them especially hard hit. Take another example， recent Sept. 11th terrorist attacks on the United States not only caused numerous American companies direct economic losses， but also cast its negative impact on many companies around the globe. Economic globalization has made a company in one area exposed to the risk of unpredicted events that happen worldwide.
Strategies for Asia-Pacific companies in new economy and globalization
New economy and globalization have become an unavoidable fact and an irreversible trend. In this regard， companies in the Asia-Pacific region should comply with the time trend， actively adjust their development strategies， seize the opportunity and meet the challenges. Firstly， companies should reckon with the development trend of new economy and globalization and improve their self-strengths.
Companies in the Asia-Pacific region should build up innovation awareness， keep a close eye on time trend and continue to innovate. The core of company innovation is the upgrade of technology and products. Meanwhile， companies should adjust and update their internal organizational structure， management system and marketing strategy momentarily to remain vital and dynamic. In recent years， focus of China's enterprise reform has been on the establishment of modern corporate governance， which aims at improving and strengthening the mechanism and capacity of company innovation.
Companies should establish a global view， understand and respect the richness and diversity of world culture； learn to adapt to the local conditions； explore and seize business opportunities around the world. They should also learn to effectively make use of human， financial and natural resources on a world scale； conduct competition and cooperation with their counterparts in the world and timely handle and avoid the risks imposed by regional conflicts and unpredicted events.
Companies should learn to adapt to the trend of an information society and realize the informatization of their business. Wide application of information technology and product not only brings their concrete value to people's life but also changes human behavior and their relationship with each other. For a company， such change means a more direct and horizontal linkage between and among companies， customers， and society. Companies need to establish an unobstructed information channel with their customers， cooperative partners， market and society； increase their ability to collect， analyze， handle the information and make timely responses to the new situation.
Companies should attach a great importance to the cultivation and use of talents. In the process of developing a new economy， it is more obvious than ever than competition between enterprises， in final analysis， is competition for talents.
Secondly， companies should strengthen cooperation and exchanges， seek common improvement and prosperity.
Companies in the Asia-Pacific region should strengthen their mutual cooperation in investment， trade and technology etc； learn from other's strong points to offset their weakness； supply each other's needs； make a joint effort to accelerate its advancement； and therefore increase their respective competitiveness on a global scale. The diversity in the Asia-Pacific region serves as a favorable condition for their complementary cooperation within companies from different economies. Meanwhile， the development of new economy has created unlimited opportunities for companies， and their competition should rather be a cooperation through which both can make progress instead of being a life-and-death one. For almost two decades， Chinese enterprises have engaged in a large-scale economic and technological cooperation with their Asia-Pacific counterparts and scored a remarkable and win-win achievement.
As the enterprises organization in the region， business councils and associations in Asia-Pacific should strengthen our coordination and play a more positive role in promoting cooperation within companies in this region. China Council for the Promotion of International Trade （CCPIT） and China Chamber of International Commerce （CCOIC） is one of the largest enterprise organization in China， with more than 70000 members. We are very willing to do whatever possible to promote the cooperation and exchange between Chinese enterprises and their counterparts in the region.
Conventions and exchanges among the APEC business community should be expanded. APEC has made a very commendable attempt in this respect. APEC Business Advisory Council （ABAC） and APEC CEO summit are just ideal places for the APEC business community to exchange ideas， promote mutual friendship and expand cooperation.
Thirdly， companies in the Asia-Pacific region should strengthen their communication with their governments and jointly create a better business climate.
It is of great importance for the governments of APEC members to take timely and pertinent measures to support the operation of enterprises in the new economic situation in accordance with the local and regional conditions. Companies in the Asia-Pacific region should increase their communications with their respective governments and report their needs. We hope， through the joint effort of all governments of APEC members， to create a better business environment for the region. Government should strengthen and increase its input to the construction of infrastructure， which is a guarantee of smooth operation of business.
Government should also institute feasible policies and measures， gradually reduce and abolish unnecessary trade and investment barriers； reinforce its legal construction； establish and perfect a stable and orderly financial market and create a healthy market condition for the enterprises.
Government should give its active support to the application， research and development of high and new technologies， especially to encourage the participation of private sectors. At the same time， it should create a necessary condition for the research and development of high and new technologies.
Ladies and Gentlemen：
New economy and globalization have become an irreversible trend. How to seize the opportunity and meet the challenges is a major task for the companies in the Asia-Pacific region to address. I sincerely hope all business leaders from the APEC members will feel free to express their thoughts， conduct a deep exchange of ideas and views， discuss and explore a road for company development and make a greater contribution to the APEC grand goal of participation by all and prosperity shared by all.
Thank you.
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尊敬的各位代表、女士們、先生們：
我感到非常榮幸，能以本屆APEC CEO峰會(huì)籌委會(huì)主席的身份，在大會(huì)上發(fā)表演講。
當(dāng)今世界是一個(gè)快速變化的世界，新經(jīng)濟(jì)和全球化已經(jīng)成為時(shí)代潮流，影響著人們的工作和思維方式，影響著企業(yè)的生產(chǎn)、技術(shù)和組織形式，影響著政府的管理模式，影響著社會(huì)的文化、道德與法律基礎(chǔ)，影響著經(jīng)濟(jì)增長(zhǎng)和持續(xù)發(fā)展的未來(lái)。這給全世界的企業(yè)，包括我們亞太地區(qū)的企業(yè)，帶來(lái)了新的機(jī)遇和挑戰(zhàn)?！ ∫弧⑿陆?jīng)濟(jì)和全球化給亞太地區(qū)企業(yè)帶來(lái)的機(jī)遇
近十幾年來(lái)，得益于新經(jīng)濟(jì)和全球化，亞太地區(qū)新興了一大批聞名全球的跨國(guó)公司。它們不僅分布于發(fā)達(dá)經(jīng)濟(jì)體，也興起于發(fā)展中經(jīng)濟(jì)體。今天在座的許多受世人尊敬的CEO就是這些跨國(guó)公司的創(chuàng)業(yè)者或代表。這說(shuō)明，新經(jīng)濟(jì)和全球化給亞太地區(qū)企業(yè)帶來(lái)的機(jī)遇是巨大的。為了未來(lái)的生存和發(fā)展，我們需要及時(shí)把握這難得的機(jī)遇。
新經(jīng)濟(jì)和全球化的進(jìn)程為企業(yè)帶來(lái)的機(jī)遇，主要體現(xiàn)在以下幾個(gè)方面：
第一，高新技術(shù)的開發(fā)和運(yùn)用，給企業(yè)帶來(lái)了獲取高利潤(rùn)率的可能。高新技術(shù)產(chǎn)業(yè)的一個(gè)特點(diǎn)是具有高附加值。我們可以把電子類產(chǎn)品與其它門類產(chǎn)品對(duì)國(guó)民經(jīng)濟(jì)的貢獻(xiàn)率進(jìn)行對(duì)比，如果以單位質(zhì)量鋼筋為1，則彩電為30，集成電路則高達(dá)2000.縱觀世界產(chǎn)品市場(chǎng)，智能的物化產(chǎn)品已登上了經(jīng)濟(jì)發(fā)展的舞臺(tái)，快速擴(kuò)張的軟件產(chǎn)業(yè)也成為當(dāng)前為奪目的朝陽(yáng)產(chǎn)業(yè)，其它智能商品和智能服務(wù)也大放異彩。高利潤(rùn)率可以迅速造就企業(yè)界的新星。
第二，高新技術(shù)在其自身產(chǎn)業(yè)化的同時(shí)，也會(huì)帶動(dòng)傳統(tǒng)產(chǎn)業(yè)的更新?lián)Q代。隨著信息、生物工程等高新技術(shù)的發(fā)展，傳統(tǒng)的制造業(yè)也重新煥發(fā)了活力。技術(shù)創(chuàng)新改變了傳統(tǒng)的產(chǎn)業(yè)結(jié)構(gòu)、生產(chǎn)工藝和手段，使廣大企業(yè)有機(jī)會(huì)向更高層次發(fā)展?！ 〉谌?，新經(jīng)濟(jì)的發(fā)展，給企業(yè)的市場(chǎng)進(jìn)入大開方便之門。在傳統(tǒng)的工業(yè)社會(huì)，其行業(yè)、產(chǎn)品市場(chǎng)具有較長(zhǎng)時(shí)間的穩(wěn)定性，出現(xiàn)壟斷、寡頭、或較強(qiáng)市場(chǎng)進(jìn)入限制的可能性很大。而今天，技術(shù)、產(chǎn)品、市場(chǎng)日新月異，市場(chǎng)進(jìn)入比較容易，新興的企業(yè)或轉(zhuǎn)型的企業(yè)都可以找到自己的用武之地。
第四，電子商務(wù)、網(wǎng)絡(luò)經(jīng)濟(jì)的發(fā)展為在任何地區(qū)的企業(yè)提供了幾乎平等的信息機(jī)會(huì)，也可說(shuō)是市場(chǎng)機(jī)會(huì)。由于網(wǎng)絡(luò)的便利性，不論是大企業(yè)還是中小企業(yè)，都可以通過(guò)網(wǎng)絡(luò)獲取信息和發(fā)布信息，及時(shí)獲得技術(shù)更新、產(chǎn)品與市場(chǎng)開發(fā)的良機(jī)。同時(shí)，網(wǎng)絡(luò)經(jīng)濟(jì)的發(fā)展還改變了傳統(tǒng)的交易手段，簡(jiǎn)化了交易環(huán)節(jié)，縮短了交易時(shí)間，提高了效率，降低了成本。 第五，經(jīng)濟(jì)全球化給企業(yè)的直接、顯見(jiàn)的好處是關(guān)稅的降低，貿(mào)易壁壘的減少，進(jìn)出口貿(mào)易的便利。更重要的是，新經(jīng)濟(jì)和全球化的進(jìn)程促使世界經(jīng)濟(jì)發(fā)展的網(wǎng)絡(luò)化和世界市場(chǎng)的一體化，國(guó)際分工不斷深化和擴(kuò)大，世界資源在重新進(jìn)行配置，并趨于合理化。企業(yè)可以依據(jù)自己生產(chǎn)經(jīng)營(yíng)的需要在全球范圍內(nèi)進(jìn)行采購(gòu)和銷售，有效地利用全球任何地方的資源，實(shí)現(xiàn)企業(yè)的全球經(jīng)營(yíng)戰(zhàn)略，確保利潤(rùn)大化。
二、新經(jīng)濟(jì)與全球化給亞太地區(qū)企業(yè)帶來(lái)的挑戰(zhàn) 對(duì)于我們亞太地區(qū)的企業(yè)來(lái)說(shuō)，由于本地區(qū)環(huán)境的特點(diǎn)，這種挑戰(zhàn)顯得尤為嚴(yán)峻。主要有以下幾個(gè)方面：
第一、新經(jīng)濟(jì)的高利潤(rùn)率和市場(chǎng)進(jìn)入比較容易的特點(diǎn)，從一方面看是機(jī)遇，但從另一方面看則是挑戰(zhàn)，使一個(gè)企業(yè)既可能很快擴(kuò)張，也可能很快縮水破產(chǎn)。高利潤(rùn)率和較少的市場(chǎng)進(jìn)入限制意味著大批競(jìng)爭(zhēng)者快速到來(lái)，市場(chǎng)容易達(dá)到飽和，產(chǎn)品生命周期縮短。去年以來(lái)亞太地區(qū)一批“新經(jīng)濟(jì)”的上市企業(yè)相繼申請(qǐng)破產(chǎn)，或其股價(jià)一落千丈，說(shuō)明了對(duì)新技術(shù)、新產(chǎn)品投資的風(fēng)險(xiǎn)性。
產(chǎn)品生命周期的縮短，要求企業(yè)必須加速技術(shù)更新。同時(shí)，在新經(jīng)濟(jì)和全球化的背景下，市場(chǎng)一體化使消費(fèi)者的選擇更為廣泛，對(duì)產(chǎn)品的質(zhì)量要求更高，這些都給企業(yè)的技術(shù)更新和產(chǎn)品開發(fā)提出了更高的要求?！ 〉诙?，全球市場(chǎng)一體化給企業(yè)帶來(lái)了更多的競(jìng)爭(zhēng)。在經(jīng)濟(jì)全球化的趨勢(shì)出現(xiàn)之前，大部分國(guó)家和地區(qū)都存在不同程度的市場(chǎng)分割與保護(hù)，以維護(hù)內(nèi)部某一產(chǎn)業(yè)或集團(tuán)的利益。全球化帶來(lái)了市場(chǎng)的一體化，貿(mào)易與服務(wù)跨國(guó)界流動(dòng)的障礙逐漸消除，國(guó)家、地區(qū)的經(jīng)濟(jì)保護(hù)政策逐漸失去作用，使企業(yè)要直接面對(duì)全球性的激烈競(jìng)爭(zhēng)，而不能幻想保持原來(lái)從政府保護(hù)政策獲得的在本地市場(chǎng)的優(yōu)勢(shì)。
第三，比較于歐洲共同體或其它區(qū)域經(jīng)濟(jì)體的企業(yè)，亞太地區(qū)的企業(yè)所面臨的國(guó)際競(jìng)爭(zhēng)更為直接。亞太地區(qū)的多元性是本地區(qū)經(jīng)濟(jì)充滿活力的原因之一，但多元的文化以及經(jīng)濟(jì)發(fā)展的不平衡也使得本地區(qū)很難建立諸如歐共體這樣的區(qū)域經(jīng)濟(jì)體。區(qū)域經(jīng)濟(jì)體作為區(qū)域的統(tǒng)一市場(chǎng)，對(duì)區(qū)域內(nèi)的企業(yè)意味著市場(chǎng)開拓方面的便利，和一定程度上免受外界競(jìng)爭(zhēng)的保護(hù)。亞太地區(qū)企業(yè)不能享受這種益處，因此其市場(chǎng)開拓的任務(wù)更艱巨?！ 〉谒模捎谌蚧?，世界各地之間的經(jīng)濟(jì)關(guān)系日趨密切，其相互影響也日益增強(qiáng)，某地發(fā)生的事件會(huì)迅速波及世界各地，一些不可預(yù)測(cè)的變數(shù)，會(huì)給企業(yè)經(jīng)營(yíng)帶來(lái)風(fēng)險(xiǎn)。例如，作為經(jīng)濟(jì)全球化的重要方面，金融全球化使國(guó)際資本流動(dòng)的范圍更廣，速度更快。這一方面為企業(yè)融資提供了便利；但另一方面，國(guó)際資本流動(dòng)的加快也增加了金融市場(chǎng)的不穩(wěn)定性，甚至誘發(fā)金融危機(jī)。1997年亞洲金融危機(jī)突然爆發(fā)，使眾多企業(yè)猝不及防，從而遭受到沉重打擊。再如近發(fā)生在美國(guó)的 9.11恐怖事件，不僅給許多美國(guó)公司造成直接經(jīng)濟(jì)損失，也給全球眾多企業(yè)帶來(lái)不利影響。經(jīng)濟(jì)全球化，使一地的企業(yè)要面對(duì)世界上突發(fā)事件的風(fēng)險(xiǎn)。
三、亞太地區(qū)企業(yè)應(yīng)對(duì)新經(jīng)濟(jì)與全球化的策略
新經(jīng)濟(jì)與全球化是無(wú)法回避的事實(shí)，而且趨勢(shì)不可逆轉(zhuǎn)。對(duì)此，亞太地區(qū)企業(yè)應(yīng)順應(yīng)潮流，對(duì)自身的發(fā)展戰(zhàn)略進(jìn)行積極調(diào)整，抓住機(jī)遇，迎接挑戰(zhàn)。 第一、把握新經(jīng)濟(jì)與全球化的發(fā)展趨勢(shì)，提高企業(yè)自身能力。
我們亞太地區(qū)企業(yè)應(yīng)該樹立創(chuàng)新意識(shí)，緊跟時(shí)代潮流，不斷創(chuàng)新。企業(yè)創(chuàng)新的核心是技術(shù)、產(chǎn)品的更新?lián)Q代。同時(shí)，企業(yè)還應(yīng)該隨時(shí)調(diào)整和更新內(nèi)部組織結(jié)構(gòu)、管理體制、市場(chǎng)營(yíng)銷戰(zhàn)略等各個(gè)方面，讓企業(yè)全面保持生機(jī)和活力。近幾年，中國(guó)企業(yè)改革的重點(diǎn)在于現(xiàn)代企業(yè)制度的建設(shè)，就是為了改善和增強(qiáng)企業(yè)創(chuàng)新的機(jī)制和能力。
企業(yè)應(yīng)該樹立全球意識(shí)，了解并尊重世界上豐富、多元的文化，學(xué)會(huì)適應(yīng)世界各地的環(huán)境，尋找和把握世界各地的商機(jī)，研究如何有效利用世界各地的人、財(cái)、物資源，學(xué)會(huì)如何與國(guó)際上的企業(yè)進(jìn)行競(jìng)爭(zhēng)與合作，及時(shí)應(yīng)對(duì)和回避地區(qū)沖突和世界突發(fā)事件的風(fēng)險(xiǎn)。 企業(yè)應(yīng)該適應(yīng)信息社會(huì)發(fā)展的趨勢(shì)，實(shí)現(xiàn)企業(yè)經(jīng)營(yíng)的信息化。信息技術(shù)、產(chǎn)品的廣泛運(yùn)用，不僅僅給人們帶來(lái)了使用價(jià)值，而且還改變著人的行為方式和彼此之間的關(guān)系。對(duì)企業(yè)而言，這一變化就是企業(yè)與顧客、企業(yè)與企業(yè)、企業(yè)與社會(huì)的關(guān)系趨于直接和橫向網(wǎng)絡(luò)化。作為對(duì)策，企業(yè)需要與自己的顧客、合作伙伴、市場(chǎng)、社會(huì)建立起通暢的信息渠道，提高自己收集、分析、處理信息的能力，及時(shí)地對(duì)新形勢(shì)作出反應(yīng)。
企業(yè)應(yīng)該重視人才的培養(yǎng)和利用。在新經(jīng)濟(jì)發(fā)展的過(guò)程中，比以往更明顯地看到，企業(yè)的競(jìng)爭(zhēng)終歸結(jié)為人才的競(jìng)爭(zhēng)。
第二、加強(qiáng)合作與交流，謀求共同提高和發(fā)展。
亞太地區(qū)企業(yè)應(yīng)加強(qiáng)彼此之間的投資、貿(mào)易、技術(shù)等各個(gè)方面的合作，取長(zhǎng)補(bǔ)短、互通有無(wú)，通過(guò)合力，加快進(jìn)步，從而提高合作各方在全球范圍的競(jìng)爭(zhēng)力。我們亞太地區(qū)存在廣泛的多樣性，這對(duì)不同經(jīng)濟(jì)體的企業(yè)開展互補(bǔ)性的合作應(yīng)該是一種有利條件。同時(shí)，新經(jīng)濟(jì)的發(fā)展為企業(yè)創(chuàng)造著無(wú)窮的機(jī)會(huì)，企業(yè)之間的競(jìng)爭(zhēng)不必你死我活，而可以是既競(jìng)爭(zhēng)又合作，共同發(fā)展。近二十多年來(lái)，中國(guó)企業(yè)與亞太地區(qū)其它成員體的企業(yè)開展了大規(guī)模的經(jīng)濟(jì)技術(shù)合作，取得了巨大的、共贏的成果?！ ∥覀儊喬貐^(qū)的商會(huì)和協(xié)會(huì)，作為本地區(qū)企業(yè)的組織，也應(yīng)該加強(qiáng)協(xié)調(diào)，為促進(jìn)本地區(qū)企業(yè)之間的合作發(fā)揮更積極的作用。我們中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)、中國(guó)國(guó)際商會(huì)是中國(guó)大的企業(yè)組織之一，擁有70，000家企業(yè)會(huì)員。我們很愿意為促進(jìn)中國(guó)企業(yè)與其他經(jīng)濟(jì)體的企業(yè)之間的合作與交流而盡力。
我們還應(yīng)該擴(kuò)大APEC工商企業(yè)界的會(huì)議交流活動(dòng)。APEC在這方面已經(jīng)作出了非常有益的嘗試。APEC工商咨詢理事會(huì)（ABAC）和APEC工商領(lǐng)導(dǎo)人峰會(huì)是APEC工商企業(yè)界互相交流的理想場(chǎng)所，有助于增進(jìn)友誼，擴(kuò)大合作。
第三、我們亞太地區(qū)企業(yè)應(yīng)該加強(qiáng)與政府的溝通，共同創(chuàng)造良好的商業(yè)環(huán)境。
APEC各成員政府能否根據(jù)本國(guó)或本地區(qū)的實(shí)際情況，采取及時(shí)的、有針對(duì)性的措施，支持本地區(qū)企業(yè)在新的經(jīng)濟(jì)環(huán)境下的運(yùn)作是非常重要的。我們亞太地區(qū)的企業(yè)應(yīng)加強(qiáng)與相關(guān)政府的溝通，及時(shí)反映企業(yè)的需求。我們希望，APEC各成員政府共同努力，為本地區(qū)企業(yè)創(chuàng)造更良好的商業(yè)環(huán)境。
政府應(yīng)該加強(qiáng)基礎(chǔ)設(shè)施建設(shè)，增加對(duì)基礎(chǔ)設(shè)施建設(shè)的投入。良好的基礎(chǔ)設(shè)施是企業(yè)運(yùn)行的保證。
政府應(yīng)該制定具體可行的政策和措施，逐步減少和消除不必要的貿(mào)易和投資壁壘；加強(qiáng)法律、法規(guī)建設(shè)；建立健全穩(wěn)定有序的金融市場(chǎng)，為企業(yè)營(yíng)造健康的市場(chǎng)環(huán)境。
政府應(yīng)該積極支持企業(yè)對(duì)高新技術(shù)的利用、研究與開發(fā)，尤其是鼓勵(lì)私營(yíng)部門的積極參與，同時(shí)為企業(yè)高新技術(shù)的研究與開發(fā)創(chuàng)造必要的條件。
女士們、先生們：
新經(jīng)濟(jì)和全球化潮流浩浩蕩蕩。如何把握機(jī)會(huì)迎接挑戰(zhàn)，對(duì)我們亞太地區(qū)企業(yè)來(lái)說(shuō)是一個(gè)重大的課題。我衷心希望來(lái)自APEC各成員的工商領(lǐng)導(dǎo)人能夠在本次會(huì)議上暢所欲言，廣泛交流意見(jiàn)和看法，共同探討亞太地區(qū)企業(yè)發(fā)展之路，為實(shí)現(xiàn)APEC提出的共同參與、共享繁榮的宏偉目標(biāo)，作出更大的貢獻(xiàn)。
謝謝各位
Address by Yu Xiaosong， Chairman， Organizing Committee of APEC CEO SUMMIT 2001； Chairman， CCPIT， China
2001年APEC CEO峰會(huì)籌委會(huì)主席中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)會(huì)長(zhǎng)俞曉松的演講
2001.10.18
Distinguished Delegates， Ladies and Gentlemen：
It's a great honor for me to address this meeting as the Chairman of the Organizing Committee of APEC CEO Summit 2001.
Today's world is a rapidly changing one. New economy and globalization have become the trend of our time， affecting a number of things including people's working style and thinking mode； corporate production， technology and organization forms； government administrative mode； the fundamentals of culture， morality and law in the society as well as the future of economic growth and sustainable development. This presents both new challenges and opportunities for the companies in the whole world including those in the Asia-Pacific region.
Opportunities brought by new economy and globalization to the Asia-Pacific region
For a dozen years， quite a number of world-known multinational companies have emerged as a result of new economy and globalization. They are distributed not only in developed economies but in developing economies as well. Many distinguished CEOs present here are just the founders or representatives of these multinationals. This fact shows that new economy and globalization have brought numerous opportunities to the Asia-Pacific region. In order to survive and develop in the future， we must seize this rare opportunity.
Opportunities brought to the companies in the process of new economy and globalization lie in the following aspects：
Firstly， development and application of high and new technologies have brought companies with possibilities of attaining a high profit rate. Another characteristic of high-tech industries lies in their highly added value. Take contribution rate of electronic products and other products to national economy as an example， if the rate of per unit of reinforcing iron steel is one， then colored TV set is thirty， but that of integrated circuit is as high as two thousand. An overall view of the world market tells us that intellectually materialized products have stepped onto the economic development stage； rapidly expanding software industries have become the current sunrise industries with other intelligent products and services emitting an extraordinary splendor. High profit rates can almost turn out a new star company immediately.
Secondly， while high and new technology is realizing its own industrialization， it will also bring along the upgrading of traditional industries. With the development of such high-tech as information， bioengineering technologies， traditional manufacturing industries are revitalized. Technological renovation has changed traditional industrial structure， producing techniques， allowing most enterprises to develop to a higher level.
Thirdly， the development of new economy has open the door wider for companies to get market access. In a traditional industrial society where its industries and market enjoy a relatively long period of stability， there is a great possibility of monopoly， oligarchy and strong market access restriction. But today， technologies， products and markets are changing with each passing day， it is relatively easy to enter a market and newly emerged companies and those in their transitional period are sure to find their play.
Fourthly， the development of e-business and Internet economy provides a nearly equal information opportunity or market opportunity for enterprises in almost any regions. Due to the convenience of Internet， big companies as well as small and medium sized ones， can acquire and disseminate information through it and win a timely opportunity to update technology and tap new products and markets. At the same time， development of Internet economy has altered traditional transaction methods， simplified transaction steps， shortened transaction time， and increased efficiency while reducing costs.
Fifthly， the most direct and conspicuous benefits of economic globalization to enterprises lie in the reduction of tariff and other trade barriers and more convenience of imports and exports. More importantly， the process of new economy and globalization has caused the world economy to move toward one linked by Internet as well as world market integration. International division of labor continues to deepen and expand； world resources are reallocating in a more reasonable way. Companies are able to conduct their purchases and sales on a worldwide scale in accordance with their business needs， utilize resources anywhere in the world more effectively， realize corporate global strategy and ensure the maximization of profit.
Challenges to the Asia-Pacific region by new economy and globalization
For companies in the Asia-Pacific region， this challenge is particularly tough due to the characteristics of local environment， which lies in the following aspects：
Firstly， the characteristics of high profit rate and easy market access of the new economy are both opportunities as well as challenges. It can either make a company expand in a short time or shrink or even go bankruptcy immediately. High profit rate and little restriction for market access result in rapid arrival of a large number of competitors， easy saturation of market and shortening life cycle of products. Since last year， a number of listed “new economy” companies in the Asia-Pacific region either went bankruptcy one after another or their stock prices plunged by a large margin， which well proved the risk of investment to new technology and new products.
Shortening period of product life cycle requires companies to accelerate their technological upgrading. Meanwhile， against the backdrop of new economy and globalization， integration of markets gave consumers more choices and raised their demand for higher quality， all of which have poised a higher demand for technological upgrading and product development.
Secondly， integration of world market has brought more competition to companies. Before the trend of economic globalization occurs， market segmentation and protection at different degrees exist in most countries and regions to protect the interests of certain industries or groups. Globalization has brought market integration. Cross-border trade and service barriers began to gradually disappear. National and regional economic protection policy gradually lost its functions， making enterprises more exposed to a fierce global competition and thus unable to maintain their advantages in the local market under the protection of government policies.
Thirdly， companies in the Asia-Pacific region are facing with a more direct international competition compared with their counterparts in European Union or other economic entities. Diversification is one of the reasons that make the regional economy so dynamic， but a diversified culture and different development levels have also made it very difficult to establish a regional economic entity like European Union. As a common market， regional economic entity means more convenience for enterprises to tap markets and to a certain extent， more protection from outside competition. However， companies in Asia-Pacific region are not entitled to this benefit， so they are facing with a tougher job of exploiting market.
Fourthly， globalization has brought about an ever-closer economic relationship among different regions in the world， and their mutual influence is getting even stronger. An unpredicted event that occurs in one part of the world will rapidly spread to other parts of the world and bring risks to business operations. For example， as an important aspect of economic globalization， financial globalization has caused a quicker and larger-scope flow of international capital. On one hand， it gives enterprises more access to funds； on the other hand， quickening flow of international capital has increased instability to world financial markets and even triggered financial crises. Sudden eruption of Asian financial crisis in 1997 took a lot of companies by surprise and made them especially hard hit. Take another example， recent Sept. 11th terrorist attacks on the United States not only caused numerous American companies direct economic losses， but also cast its negative impact on many companies around the globe. Economic globalization has made a company in one area exposed to the risk of unpredicted events that happen worldwide.
Strategies for Asia-Pacific companies in new economy and globalization
New economy and globalization have become an unavoidable fact and an irreversible trend. In this regard， companies in the Asia-Pacific region should comply with the time trend， actively adjust their development strategies， seize the opportunity and meet the challenges. Firstly， companies should reckon with the development trend of new economy and globalization and improve their self-strengths.
Companies in the Asia-Pacific region should build up innovation awareness， keep a close eye on time trend and continue to innovate. The core of company innovation is the upgrade of technology and products. Meanwhile， companies should adjust and update their internal organizational structure， management system and marketing strategy momentarily to remain vital and dynamic. In recent years， focus of China's enterprise reform has been on the establishment of modern corporate governance， which aims at improving and strengthening the mechanism and capacity of company innovation.
Companies should establish a global view， understand and respect the richness and diversity of world culture； learn to adapt to the local conditions； explore and seize business opportunities around the world. They should also learn to effectively make use of human， financial and natural resources on a world scale； conduct competition and cooperation with their counterparts in the world and timely handle and avoid the risks imposed by regional conflicts and unpredicted events.
Companies should learn to adapt to the trend of an information society and realize the informatization of their business. Wide application of information technology and product not only brings their concrete value to people's life but also changes human behavior and their relationship with each other. For a company， such change means a more direct and horizontal linkage between and among companies， customers， and society. Companies need to establish an unobstructed information channel with their customers， cooperative partners， market and society； increase their ability to collect， analyze， handle the information and make timely responses to the new situation.
Companies should attach a great importance to the cultivation and use of talents. In the process of developing a new economy， it is more obvious than ever than competition between enterprises， in final analysis， is competition for talents.
Secondly， companies should strengthen cooperation and exchanges， seek common improvement and prosperity.
Companies in the Asia-Pacific region should strengthen their mutual cooperation in investment， trade and technology etc； learn from other's strong points to offset their weakness； supply each other's needs； make a joint effort to accelerate its advancement； and therefore increase their respective competitiveness on a global scale. The diversity in the Asia-Pacific region serves as a favorable condition for their complementary cooperation within companies from different economies. Meanwhile， the development of new economy has created unlimited opportunities for companies， and their competition should rather be a cooperation through which both can make progress instead of being a life-and-death one. For almost two decades， Chinese enterprises have engaged in a large-scale economic and technological cooperation with their Asia-Pacific counterparts and scored a remarkable and win-win achievement.
As the enterprises organization in the region， business councils and associations in Asia-Pacific should strengthen our coordination and play a more positive role in promoting cooperation within companies in this region. China Council for the Promotion of International Trade （CCPIT） and China Chamber of International Commerce （CCOIC） is one of the largest enterprise organization in China， with more than 70000 members. We are very willing to do whatever possible to promote the cooperation and exchange between Chinese enterprises and their counterparts in the region.
Conventions and exchanges among the APEC business community should be expanded. APEC has made a very commendable attempt in this respect. APEC Business Advisory Council （ABAC） and APEC CEO summit are just ideal places for the APEC business community to exchange ideas， promote mutual friendship and expand cooperation.
Thirdly， companies in the Asia-Pacific region should strengthen their communication with their governments and jointly create a better business climate.
It is of great importance for the governments of APEC members to take timely and pertinent measures to support the operation of enterprises in the new economic situation in accordance with the local and regional conditions. Companies in the Asia-Pacific region should increase their communications with their respective governments and report their needs. We hope， through the joint effort of all governments of APEC members， to create a better business environment for the region. Government should strengthen and increase its input to the construction of infrastructure， which is a guarantee of smooth operation of business.
Government should also institute feasible policies and measures， gradually reduce and abolish unnecessary trade and investment barriers； reinforce its legal construction； establish and perfect a stable and orderly financial market and create a healthy market condition for the enterprises.
Government should give its active support to the application， research and development of high and new technologies， especially to encourage the participation of private sectors. At the same time， it should create a necessary condition for the research and development of high and new technologies.
Ladies and Gentlemen：
New economy and globalization have become an irreversible trend. How to seize the opportunity and meet the challenges is a major task for the companies in the Asia-Pacific region to address. I sincerely hope all business leaders from the APEC members will feel free to express their thoughts， conduct a deep exchange of ideas and views， discuss and explore a road for company development and make a greater contribution to the APEC grand goal of participation by all and prosperity shared by all.
Thank you.
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尊敬的各位代表、女士們、先生們：
我感到非常榮幸，能以本屆APEC CEO峰會(huì)籌委會(huì)主席的身份，在大會(huì)上發(fā)表演講。
當(dāng)今世界是一個(gè)快速變化的世界，新經(jīng)濟(jì)和全球化已經(jīng)成為時(shí)代潮流，影響著人們的工作和思維方式，影響著企業(yè)的生產(chǎn)、技術(shù)和組織形式，影響著政府的管理模式，影響著社會(huì)的文化、道德與法律基礎(chǔ)，影響著經(jīng)濟(jì)增長(zhǎng)和持續(xù)發(fā)展的未來(lái)。這給全世界的企業(yè)，包括我們亞太地區(qū)的企業(yè)，帶來(lái)了新的機(jī)遇和挑戰(zhàn)?！ ∫弧⑿陆?jīng)濟(jì)和全球化給亞太地區(qū)企業(yè)帶來(lái)的機(jī)遇
近十幾年來(lái)，得益于新經(jīng)濟(jì)和全球化，亞太地區(qū)新興了一大批聞名全球的跨國(guó)公司。它們不僅分布于發(fā)達(dá)經(jīng)濟(jì)體，也興起于發(fā)展中經(jīng)濟(jì)體。今天在座的許多受世人尊敬的CEO就是這些跨國(guó)公司的創(chuàng)業(yè)者或代表。這說(shuō)明，新經(jīng)濟(jì)和全球化給亞太地區(qū)企業(yè)帶來(lái)的機(jī)遇是巨大的。為了未來(lái)的生存和發(fā)展，我們需要及時(shí)把握這難得的機(jī)遇。
新經(jīng)濟(jì)和全球化的進(jìn)程為企業(yè)帶來(lái)的機(jī)遇，主要體現(xiàn)在以下幾個(gè)方面：
第一，高新技術(shù)的開發(fā)和運(yùn)用，給企業(yè)帶來(lái)了獲取高利潤(rùn)率的可能。高新技術(shù)產(chǎn)業(yè)的一個(gè)特點(diǎn)是具有高附加值。我們可以把電子類產(chǎn)品與其它門類產(chǎn)品對(duì)國(guó)民經(jīng)濟(jì)的貢獻(xiàn)率進(jìn)行對(duì)比，如果以單位質(zhì)量鋼筋為1，則彩電為30，集成電路則高達(dá)2000.縱觀世界產(chǎn)品市場(chǎng)，智能的物化產(chǎn)品已登上了經(jīng)濟(jì)發(fā)展的舞臺(tái)，快速擴(kuò)張的軟件產(chǎn)業(yè)也成為當(dāng)前為奪目的朝陽(yáng)產(chǎn)業(yè)，其它智能商品和智能服務(wù)也大放異彩。高利潤(rùn)率可以迅速造就企業(yè)界的新星。
第二，高新技術(shù)在其自身產(chǎn)業(yè)化的同時(shí)，也會(huì)帶動(dòng)傳統(tǒng)產(chǎn)業(yè)的更新?lián)Q代。隨著信息、生物工程等高新技術(shù)的發(fā)展，傳統(tǒng)的制造業(yè)也重新煥發(fā)了活力。技術(shù)創(chuàng)新改變了傳統(tǒng)的產(chǎn)業(yè)結(jié)構(gòu)、生產(chǎn)工藝和手段，使廣大企業(yè)有機(jī)會(huì)向更高層次發(fā)展?！ 〉谌?，新經(jīng)濟(jì)的發(fā)展，給企業(yè)的市場(chǎng)進(jìn)入大開方便之門。在傳統(tǒng)的工業(yè)社會(huì)，其行業(yè)、產(chǎn)品市場(chǎng)具有較長(zhǎng)時(shí)間的穩(wěn)定性，出現(xiàn)壟斷、寡頭、或較強(qiáng)市場(chǎng)進(jìn)入限制的可能性很大。而今天，技術(shù)、產(chǎn)品、市場(chǎng)日新月異，市場(chǎng)進(jìn)入比較容易，新興的企業(yè)或轉(zhuǎn)型的企業(yè)都可以找到自己的用武之地。
第四，電子商務(wù)、網(wǎng)絡(luò)經(jīng)濟(jì)的發(fā)展為在任何地區(qū)的企業(yè)提供了幾乎平等的信息機(jī)會(huì)，也可說(shuō)是市場(chǎng)機(jī)會(huì)。由于網(wǎng)絡(luò)的便利性，不論是大企業(yè)還是中小企業(yè)，都可以通過(guò)網(wǎng)絡(luò)獲取信息和發(fā)布信息，及時(shí)獲得技術(shù)更新、產(chǎn)品與市場(chǎng)開發(fā)的良機(jī)。同時(shí)，網(wǎng)絡(luò)經(jīng)濟(jì)的發(fā)展還改變了傳統(tǒng)的交易手段，簡(jiǎn)化了交易環(huán)節(jié)，縮短了交易時(shí)間，提高了效率，降低了成本。 第五，經(jīng)濟(jì)全球化給企業(yè)的直接、顯見(jiàn)的好處是關(guān)稅的降低，貿(mào)易壁壘的減少，進(jìn)出口貿(mào)易的便利。更重要的是，新經(jīng)濟(jì)和全球化的進(jìn)程促使世界經(jīng)濟(jì)發(fā)展的網(wǎng)絡(luò)化和世界市場(chǎng)的一體化，國(guó)際分工不斷深化和擴(kuò)大，世界資源在重新進(jìn)行配置，并趨于合理化。企業(yè)可以依據(jù)自己生產(chǎn)經(jīng)營(yíng)的需要在全球范圍內(nèi)進(jìn)行采購(gòu)和銷售，有效地利用全球任何地方的資源，實(shí)現(xiàn)企業(yè)的全球經(jīng)營(yíng)戰(zhàn)略，確保利潤(rùn)大化。
二、新經(jīng)濟(jì)與全球化給亞太地區(qū)企業(yè)帶來(lái)的挑戰(zhàn) 對(duì)于我們亞太地區(qū)的企業(yè)來(lái)說(shuō)，由于本地區(qū)環(huán)境的特點(diǎn)，這種挑戰(zhàn)顯得尤為嚴(yán)峻。主要有以下幾個(gè)方面：
第一、新經(jīng)濟(jì)的高利潤(rùn)率和市場(chǎng)進(jìn)入比較容易的特點(diǎn)，從一方面看是機(jī)遇，但從另一方面看則是挑戰(zhàn)，使一個(gè)企業(yè)既可能很快擴(kuò)張，也可能很快縮水破產(chǎn)。高利潤(rùn)率和較少的市場(chǎng)進(jìn)入限制意味著大批競(jìng)爭(zhēng)者快速到來(lái)，市場(chǎng)容易達(dá)到飽和，產(chǎn)品生命周期縮短。去年以來(lái)亞太地區(qū)一批“新經(jīng)濟(jì)”的上市企業(yè)相繼申請(qǐng)破產(chǎn)，或其股價(jià)一落千丈，說(shuō)明了對(duì)新技術(shù)、新產(chǎn)品投資的風(fēng)險(xiǎn)性。
產(chǎn)品生命周期的縮短，要求企業(yè)必須加速技術(shù)更新。同時(shí)，在新經(jīng)濟(jì)和全球化的背景下，市場(chǎng)一體化使消費(fèi)者的選擇更為廣泛，對(duì)產(chǎn)品的質(zhì)量要求更高，這些都給企業(yè)的技術(shù)更新和產(chǎn)品開發(fā)提出了更高的要求?！ 〉诙?，全球市場(chǎng)一體化給企業(yè)帶來(lái)了更多的競(jìng)爭(zhēng)。在經(jīng)濟(jì)全球化的趨勢(shì)出現(xiàn)之前，大部分國(guó)家和地區(qū)都存在不同程度的市場(chǎng)分割與保護(hù)，以維護(hù)內(nèi)部某一產(chǎn)業(yè)或集團(tuán)的利益。全球化帶來(lái)了市場(chǎng)的一體化，貿(mào)易與服務(wù)跨國(guó)界流動(dòng)的障礙逐漸消除，國(guó)家、地區(qū)的經(jīng)濟(jì)保護(hù)政策逐漸失去作用，使企業(yè)要直接面對(duì)全球性的激烈競(jìng)爭(zhēng)，而不能幻想保持原來(lái)從政府保護(hù)政策獲得的在本地市場(chǎng)的優(yōu)勢(shì)。
第三，比較于歐洲共同體或其它區(qū)域經(jīng)濟(jì)體的企業(yè)，亞太地區(qū)的企業(yè)所面臨的國(guó)際競(jìng)爭(zhēng)更為直接。亞太地區(qū)的多元性是本地區(qū)經(jīng)濟(jì)充滿活力的原因之一，但多元的文化以及經(jīng)濟(jì)發(fā)展的不平衡也使得本地區(qū)很難建立諸如歐共體這樣的區(qū)域經(jīng)濟(jì)體。區(qū)域經(jīng)濟(jì)體作為區(qū)域的統(tǒng)一市場(chǎng)，對(duì)區(qū)域內(nèi)的企業(yè)意味著市場(chǎng)開拓方面的便利，和一定程度上免受外界競(jìng)爭(zhēng)的保護(hù)。亞太地區(qū)企業(yè)不能享受這種益處，因此其市場(chǎng)開拓的任務(wù)更艱巨?！ 〉谒模捎谌蚧?，世界各地之間的經(jīng)濟(jì)關(guān)系日趨密切，其相互影響也日益增強(qiáng)，某地發(fā)生的事件會(huì)迅速波及世界各地，一些不可預(yù)測(cè)的變數(shù)，會(huì)給企業(yè)經(jīng)營(yíng)帶來(lái)風(fēng)險(xiǎn)。例如，作為經(jīng)濟(jì)全球化的重要方面，金融全球化使國(guó)際資本流動(dòng)的范圍更廣，速度更快。這一方面為企業(yè)融資提供了便利；但另一方面，國(guó)際資本流動(dòng)的加快也增加了金融市場(chǎng)的不穩(wěn)定性，甚至誘發(fā)金融危機(jī)。1997年亞洲金融危機(jī)突然爆發(fā)，使眾多企業(yè)猝不及防，從而遭受到沉重打擊。再如近發(fā)生在美國(guó)的 9.11恐怖事件，不僅給許多美國(guó)公司造成直接經(jīng)濟(jì)損失，也給全球眾多企業(yè)帶來(lái)不利影響。經(jīng)濟(jì)全球化，使一地的企業(yè)要面對(duì)世界上突發(fā)事件的風(fēng)險(xiǎn)。
三、亞太地區(qū)企業(yè)應(yīng)對(duì)新經(jīng)濟(jì)與全球化的策略
新經(jīng)濟(jì)與全球化是無(wú)法回避的事實(shí)，而且趨勢(shì)不可逆轉(zhuǎn)。對(duì)此，亞太地區(qū)企業(yè)應(yīng)順應(yīng)潮流，對(duì)自身的發(fā)展戰(zhàn)略進(jìn)行積極調(diào)整，抓住機(jī)遇，迎接挑戰(zhàn)。 第一、把握新經(jīng)濟(jì)與全球化的發(fā)展趨勢(shì)，提高企業(yè)自身能力。
我們亞太地區(qū)企業(yè)應(yīng)該樹立創(chuàng)新意識(shí)，緊跟時(shí)代潮流，不斷創(chuàng)新。企業(yè)創(chuàng)新的核心是技術(shù)、產(chǎn)品的更新?lián)Q代。同時(shí)，企業(yè)還應(yīng)該隨時(shí)調(diào)整和更新內(nèi)部組織結(jié)構(gòu)、管理體制、市場(chǎng)營(yíng)銷戰(zhàn)略等各個(gè)方面，讓企業(yè)全面保持生機(jī)和活力。近幾年，中國(guó)企業(yè)改革的重點(diǎn)在于現(xiàn)代企業(yè)制度的建設(shè)，就是為了改善和增強(qiáng)企業(yè)創(chuàng)新的機(jī)制和能力。
企業(yè)應(yīng)該樹立全球意識(shí)，了解并尊重世界上豐富、多元的文化，學(xué)會(huì)適應(yīng)世界各地的環(huán)境，尋找和把握世界各地的商機(jī)，研究如何有效利用世界各地的人、財(cái)、物資源，學(xué)會(huì)如何與國(guó)際上的企業(yè)進(jìn)行競(jìng)爭(zhēng)與合作，及時(shí)應(yīng)對(duì)和回避地區(qū)沖突和世界突發(fā)事件的風(fēng)險(xiǎn)。 企業(yè)應(yīng)該適應(yīng)信息社會(huì)發(fā)展的趨勢(shì)，實(shí)現(xiàn)企業(yè)經(jīng)營(yíng)的信息化。信息技術(shù)、產(chǎn)品的廣泛運(yùn)用，不僅僅給人們帶來(lái)了使用價(jià)值，而且還改變著人的行為方式和彼此之間的關(guān)系。對(duì)企業(yè)而言，這一變化就是企業(yè)與顧客、企業(yè)與企業(yè)、企業(yè)與社會(huì)的關(guān)系趨于直接和橫向網(wǎng)絡(luò)化。作為對(duì)策，企業(yè)需要與自己的顧客、合作伙伴、市場(chǎng)、社會(huì)建立起通暢的信息渠道，提高自己收集、分析、處理信息的能力，及時(shí)地對(duì)新形勢(shì)作出反應(yīng)。
企業(yè)應(yīng)該重視人才的培養(yǎng)和利用。在新經(jīng)濟(jì)發(fā)展的過(guò)程中，比以往更明顯地看到，企業(yè)的競(jìng)爭(zhēng)終歸結(jié)為人才的競(jìng)爭(zhēng)。
第二、加強(qiáng)合作與交流，謀求共同提高和發(fā)展。
亞太地區(qū)企業(yè)應(yīng)加強(qiáng)彼此之間的投資、貿(mào)易、技術(shù)等各個(gè)方面的合作，取長(zhǎng)補(bǔ)短、互通有無(wú)，通過(guò)合力，加快進(jìn)步，從而提高合作各方在全球范圍的競(jìng)爭(zhēng)力。我們亞太地區(qū)存在廣泛的多樣性，這對(duì)不同經(jīng)濟(jì)體的企業(yè)開展互補(bǔ)性的合作應(yīng)該是一種有利條件。同時(shí)，新經(jīng)濟(jì)的發(fā)展為企業(yè)創(chuàng)造著無(wú)窮的機(jī)會(huì)，企業(yè)之間的競(jìng)爭(zhēng)不必你死我活，而可以是既競(jìng)爭(zhēng)又合作，共同發(fā)展。近二十多年來(lái)，中國(guó)企業(yè)與亞太地區(qū)其它成員體的企業(yè)開展了大規(guī)模的經(jīng)濟(jì)技術(shù)合作，取得了巨大的、共贏的成果?！ ∥覀儊喬貐^(qū)的商會(huì)和協(xié)會(huì)，作為本地區(qū)企業(yè)的組織，也應(yīng)該加強(qiáng)協(xié)調(diào)，為促進(jìn)本地區(qū)企業(yè)之間的合作發(fā)揮更積極的作用。我們中國(guó)國(guó)際貿(mào)易促進(jìn)委員會(huì)、中國(guó)國(guó)際商會(huì)是中國(guó)大的企業(yè)組織之一，擁有70，000家企業(yè)會(huì)員。我們很愿意為促進(jìn)中國(guó)企業(yè)與其他經(jīng)濟(jì)體的企業(yè)之間的合作與交流而盡力。
我們還應(yīng)該擴(kuò)大APEC工商企業(yè)界的會(huì)議交流活動(dòng)。APEC在這方面已經(jīng)作出了非常有益的嘗試。APEC工商咨詢理事會(huì)（ABAC）和APEC工商領(lǐng)導(dǎo)人峰會(huì)是APEC工商企業(yè)界互相交流的理想場(chǎng)所，有助于增進(jìn)友誼，擴(kuò)大合作。
第三、我們亞太地區(qū)企業(yè)應(yīng)該加強(qiáng)與政府的溝通，共同創(chuàng)造良好的商業(yè)環(huán)境。
APEC各成員政府能否根據(jù)本國(guó)或本地區(qū)的實(shí)際情況，采取及時(shí)的、有針對(duì)性的措施，支持本地區(qū)企業(yè)在新的經(jīng)濟(jì)環(huán)境下的運(yùn)作是非常重要的。我們亞太地區(qū)的企業(yè)應(yīng)加強(qiáng)與相關(guān)政府的溝通，及時(shí)反映企業(yè)的需求。我們希望，APEC各成員政府共同努力，為本地區(qū)企業(yè)創(chuàng)造更良好的商業(yè)環(huán)境。
政府應(yīng)該加強(qiáng)基礎(chǔ)設(shè)施建設(shè)，增加對(duì)基礎(chǔ)設(shè)施建設(shè)的投入。良好的基礎(chǔ)設(shè)施是企業(yè)運(yùn)行的保證。
政府應(yīng)該制定具體可行的政策和措施，逐步減少和消除不必要的貿(mào)易和投資壁壘；加強(qiáng)法律、法規(guī)建設(shè)；建立健全穩(wěn)定有序的金融市場(chǎng)，為企業(yè)營(yíng)造健康的市場(chǎng)環(huán)境。
政府應(yīng)該積極支持企業(yè)對(duì)高新技術(shù)的利用、研究與開發(fā)，尤其是鼓勵(lì)私營(yíng)部門的積極參與，同時(shí)為企業(yè)高新技術(shù)的研究與開發(fā)創(chuàng)造必要的條件。
女士們、先生們：
新經(jīng)濟(jì)和全球化潮流浩浩蕩蕩。如何把握機(jī)會(huì)迎接挑戰(zhàn)，對(duì)我們亞太地區(qū)企業(yè)來(lái)說(shuō)是一個(gè)重大的課題。我衷心希望來(lái)自APEC各成員的工商領(lǐng)導(dǎo)人能夠在本次會(huì)議上暢所欲言，廣泛交流意見(jiàn)和看法，共同探討亞太地區(qū)企業(yè)發(fā)展之路，為實(shí)現(xiàn)APEC提出的共同參與、共享繁榮的宏偉目標(biāo)，作出更大的貢獻(xiàn)。
謝謝各位