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【篇一】阿里巴巴首次公布平臺(tái)商品疑似假貨率
E-commerce giant Alibaba Group made considerable progress in stamping out counterfeit goods on its online shopping portal Taobao in 2017, as consumer requests for return of goods fell 29% from the same period in 2016, a new report said.
Out of every 10,000 requests made for return of products in the previous year, 1.49 were initiated as consumers suspected they were fake, compared with 2.1 in 2016, according to the 2017 Alibaba Intellectual Property Protection Annual Report.
The report, the first of its kind, said that 97% of the products that Alibaba took the initiative to remove from the online platform on suspicion of intellectual property infringement were removed forthwith even before any transaction took place.
Altogether, 240,000 Taobao stores were closed last year on suspicion of selling fake commodities, compared with 180,000 in 2016, said the report.
The desirable results were largely a result of the group's big data technologies, which scanned nearly 2 billion commodities on the platform on a daily basis to spot questionable ones, as well as 600 million pictures that online dealers published together with the products.
The technologies also identified sellers of fake goods who used legitimate descriptions of goods to dodge checks, said Zheng Junfang, Alibaba's chief platform governance officer.
【篇二】譯文
一份新報(bào)告稱，2017年，電商巨頭阿里巴巴集團(tuán)在其網(wǎng)購(gòu)門戶網(wǎng)站淘寶上打擊假冒偽劣產(chǎn)品方面取得重大進(jìn)展，用戶要求退貨的比例較2016年同期下降了29%。
根據(jù)近日發(fā)布的《2017年阿里巴巴知識(shí)產(chǎn)權(quán)保護(hù)年度報(bào)告》，過(guò)去一年中每一萬(wàn)筆要求退貨的訂單中，有1.49筆是因?yàn)轭櫩蛻岩缮唐肥羌儇洶l(fā)起的。
該報(bào)告是首份此類報(bào)告。報(bào)告稱，阿里巴巴主動(dòng)將疑似侵犯知識(shí)產(chǎn)權(quán)的產(chǎn)品從在線平臺(tái)上下架，97%的此類產(chǎn)品在發(fā)生交易前即被封 殺。
該報(bào)告稱，2017年，共有24萬(wàn)家淘寶店鋪因疑似售賣假貨被關(guān)停，相較而言2016年該數(shù)字為18萬(wàn)家。
這些令人滿意的成績(jī)，很大程度上是該集團(tuán)的大數(shù)據(jù)技術(shù)帶來(lái)的。該技術(shù)會(huì)每天在平臺(tái)上識(shí)別近20億件商品，以發(fā)現(xiàn)其中有問(wèn)題的商品，并且還會(huì)識(shí)別在線經(jīng)銷商上傳的6億張商品圖片。
阿里巴巴首席平臺(tái)治理官鄭俊芳表示，這些技術(shù)還識(shí)別出了利用合法的商品描述來(lái)躲避檢查的假冒偽劣產(chǎn)品的賣家。