The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
Marketing Research ppt課件內(nèi)容預覽：Marketing Research6M:100 Research RequirementMarketing Research: Definition and UsesMarketing Research ProcessMarketing ResearchUses of Marketing ResearchUses of Marketing Research in marketing decision support systemsStep 1: Formulate the ProblemGood problem definition:helps avoid collecting information that is superfluous to projecthelps you collect enough information to adequately analyze the problemallows you to write a detailed report that resolve issueshelp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to genMarketing Research lp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to generate hypothesesDescriptive Research:research that studies how ofte.
課件關(guān)鍵字：Marketing Research ,Marketing
Marketing Research ppt課件內(nèi)容預覽：Marketing Research6M:100 Research RequirementMarketing Research: Definition and UsesMarketing Research ProcessMarketing ResearchUses of Marketing ResearchUses of Marketing Research in marketing decision support systemsStep 1: Formulate the ProblemGood problem definition:helps avoid collecting information that is superfluous to projecthelps you collect enough information to adequately analyze the problemallows you to write a detailed report that resolve issueshelp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to genMarketing Research lp you allocate correct amount of resourcesStep 2: Plan a Research DesignExploratory Research:research that seeks to discover ideas and insights and to generate hypothesesDescriptive Research:research that studies how ofte.
課件關(guān)鍵字：Marketing Research ,Marketing