1、根據(jù)下面內容，回答題：
But now all this has changed，thanks to Rowena Baker，who became Smithson’s first woman Chief Executive three years ago．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，a lot of improvements had just been made to the buildin9，without having any effect on sales， and she took the bold decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly led to rising sales，even before the goods on display were changed．And as sales grew，so did profits．
Baker had ambitious plans for the store frOm the start．“We’re playing a big game，to prove we’re up there with the leaders in our sector，and we have to make sure people get that message．Smithson’s had fallen behind the competition．It provided a traditional service targeted at middle—aged，middle—income customers，wh0’d been shopping there for years， and the customer base was gradually contractin9．Our idea is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spend a little or a lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things，even if they accepted that the store had to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helped when they realised that Baker was a very different kind of manager from the ones they had known．
Baker’s staff policies contained more surprises．The unifbrm that had hardly changed since day one has now disappeared．Moreover，teenagers now get young shop assistants，and staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing a black suit?Smithson’s has a new identity，and this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．Rowena Baker is proving successful，but the City’s big investors haven’t been persuaded． According to retail analyst，John Matthews，“Money had already been invested in
refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything to achieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______
A． was making a loss
B． had a problem keeping staff
C． was unhappy with its advertising agency
D． mostly sold goods under the Smithson's name
填空題
2、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．age limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
3、
Questions 8-12
·Read this text on Dave’s dream.
·Choose the best sentence from the Opposite page 68 to fill each of the gaps.
·For each gap 8-12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.
Icon Acoustics: Bypassing Tradition
Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo peakers ____example____
Like most entrepreneurs, Dave has taken a long time to develop his dream. ____(8)____ Dave discovered that he had a strong interest in studio engineering, He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his interest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia ____(9)____
Dave identified a market niche that he felt other speaker firms had overlooked ____(10)____These affluent, well-educated customers are genuinely obsessed with their stereo equipment. ‘They’d rather buy a new set of speakers than eat,’ Dave observes.
Dave faced one major problem---how to distribute Icon’s products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo dealers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. ____(11)____This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month.
Dave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. ____(12)____ “My vision for the future is one where all manufacturers sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alaska, can have access to all that the audio-manufacturing community has to offer.”
Example: I.
A. At the age of 28, Dave set out to turn his dreams into reality.
B. Furthermore, the dealers concentrated on only a handful of well-known producers
C. Who provided mass-produced models.
D. The firms tend to plow their money in to developing their products and have little left over to market them.
E. Within four years, Dave had designed 13 speaker models and decided to start his own company.
F. To serve the audio-addicts segment, Dave offers only the highest-quality speakers.
G. It all began while majoring in electrical engineering at Cornell.
By going directly to the customers, Dave could avoid the dealer markups and offer top-quality products and service at reasonable price.
H. This niche consisted of “audio-addicts”----people who love to listen to music and appreciate first-rate stereo equipment.
I. He sees sales climbing , cash flowing, and hundreds of happy workers
Striving to produce top-quality products that delight Icon’s customers.
4、Questions 8 – 12
·Read the following text.
·Choose the best sentence from the list on page 52 to fill each of the gaps.
·For each gap 8 – 12 mark one letter A – I on your Answer Sheet.
·Do not mark any letter twice.
The Cash-free Society
Imagine a society in which cash no longer exists, Instead, “ cash ” is electronic, as in bank-card Systems. Currency and coin are abandoned.
____ example ____ . Theft of cash would become impossible. Bank robberies and cash-register robberies would simply cease to occur ____ ( 8 ) ____ . Purse snatchings would become a thing of the past. Urban streets would become safer ____ ( 9 ) ____ . Security costs and insurance rates would fall. Property values would rise. Neighbourhoods would improve.
Drug traffickers and their clients, burglars and receives of stolen property, arsonists for hire, and bribe-takers would no longer have the advantage of using untraceable currency. ____ ( 10 ) ____ These prosecutions, in turn, would inhibit further crimes.
In a society devoid of physical money, a change from cash to recorded electronic money would be accompanied by a flow of previously unpaid income-tax revenues running in the tens of billions of dollars. ____ (11) ____
Cash has been the root of much social and economic evil. ____ (12)____ Eighty percent of Americans regularly use credit cards. The development of a federal system to handle the country’s 300 billion annual cash transactions in the United States electronically is within reach.
Example: H.
A. A national electronic-money system would operate as a debit-card system.
B. Retail shops in once dangerous areas could operate in safety.
C. As a result, income tax rates could be lowered or the national debt reduced.
D. The use of cash has diminished substantially since World War II.
E. Attacks on shopkeepers, taxi drivers, and cashiers would all end.
F. The emergence of electronic funds-transfer technology makes it possible to change the nature of money and to divorce it from evil.
G. Almost every present-day cash transaction can be duplicated electronically.
H. The immediate benefits would be profound and fundamental.
I. Electronic “money” would leave incriminating trails of data, resulting in more arrests and convictions.
5、Questions 8-12
·Read this letter to the editor of The Economist.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each bland (8-12) mark one letter (A-I) on your Answer Sheet.
·Do not mar4 any letter twice.
·One answer has been given as an example.
Sir,
You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.
____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.
New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.
Charles Chapin
Example: C
A. That it has a broadly based tax structure is an important point.
B. In 1992 it produced more oil than Colorado and Kansas combined.
C. However, the extractive mineral industry in New Mexico is one of the state’s strongest economic forces.
D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.
E. The combined value of oil and gas production was $ 2.8 billion.
F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.
G. The $39 million earned by these funds in 1991 was used to finance education and other public services.
H. Only S 25 million came from agricultural taxes.
I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.
6、
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
簡答題
7、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
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THE COST OF NOT TRAINING |
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0 Training is not a cost . It’s an investment . It really doesn’t matter that what we pay 00 for an investment . What is relevant is what we get in return . One of the easiest 34 ways is to put an organization’s future at risk would be to view training primarily as 35 a cost , and therefore provide with substandard training that operates only as a 36 temporary solution . Many companies attempt to quantify as the results of training. For 37 example , a person paid $50,000 a year who wastes just one hour a day costs the 38 organization between $6,250 per year . So if the organization sends 25 people for 39 training and they all receive the same benefit , this would equal from $156,250 40 savings per year . A few of years ago , training , apart from showing employees 41 what the basics of doing the job , was an optional extra for most organizations . 42 Today this is no longer than the case . If we continue doing what we do in the same way , 43 most of us and our organizations will become obsolete within the five years . This is 44 because of our competitors are helping their staff to become more effective through 45 training . They understand that if the real price of not training is the company falling behind as a result . |
8、 • Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
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BUSINESS MANAGEMENT |
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0 Many organizations are seeking to take advantage of flatter management 00 structures by moving through to self-managed teams. In our experience, these 34 teams produce us very impressive results. However, as the companies 35 we work with can tell to you, they are neither a ‘soft option ’ nor a ‘quick fix’. 36 self-managed teams operate in dramatically different ways from the other 37 teams and they can only succeed in if the organizational culture, along with a 38 number of systems and procedures, are been re-shaped. Thus, changing to 39 self-managed teams requires not only most top level support but a clear 40 understanding of the concept which at all levels. Often staff who find themselves 41 at the lower levels of a traditional structure imagine that by operating in self- 42 managed teams simply means by that they will be free to do what they want 43 without having to be obey the orders of upper management and this simply is 44 not the case. One of the most important areas we address with our clients 45 is the need to re-educate staff with a regard to the practical meaning of the Word ‘team’. Such re-education is required from shop floor to board level. |
9、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
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FOOD TECHNOLOGISTS REQUIRED |
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0 For all the diversity of the people who work at WP Foods , there is one 00 single thing that unites to us all : a passion to create something special 34 and a determination to be the best in whatever we do . We’ve been 35 producing high-quality foods for over than a century , and we travel to the 36 ends of all the earth to create the next generation of foods and drinks so 37 as to give delight our millions of customers . And thanks to our dedicated 38 staff , our much-loved brands just keep getting on better . We are now 39 seeking to appoint as innovators to manage a number of new teams in 40 the organization . Applicants must have qualified a research degree in 41 Food Technology plus at least four years’ industrial experience . We 42 need people with a high level of their team spirit who show themselves 43 be capable of explaining technical concepts to non-technical people. 44 Those appointed will spend significant amount of time in other countries 45 for seeking new ingredients , but will also have a major influence on change throughout the business. |
10、• Read the article below about airport hotels .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
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CHECKING IN TO A WORKING BASE |
0 Smart business travelers today are staying at the airport to do business. Rather than 00 waste of time in traffic as they try to reach city center venues , business people 34 are using conference facilities on the offer at airports . Busy executives are also 35 staying there overnight to avoid the difficulty of getting there for take an early morning 36 meeting . And it makes senses for our international meetings to be held at airports . It is 37 principally through the improvement in airport hotels that has enabled this 38 development to take place . Today these mini-conference centers provide services are 39 designed for business travelers , look like a quick check-in and round-the-clock restaurants, 40 so they can get to work as quickly as possible . They are also less expensive place 41 than their city center counterparts. Not long years ago, airports hotels were 42 uncomfortable , unattractive and inconvenient for as far as the business traveler was 43 concerned . Yet now that there is strong interest , as travelers become aware of the 44 new facilities . Demand for small meeting rooms is huge , usually for interview or one- 45 to-one meetings , where executives fly in and out of the same day. The age of the airport is upon us . |