單項選擇題
1、根據(jù)下面資料，回答題
A
The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city．The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an 800m investment in Birmingham．This will regenerate 40 acres of the city centre within the next decade．Planning permission is in place for the new scheme, which will be A．short distance from existing prime retail areas．The development will be well serviceD by all forms of publiC．transport, as well as providing parking space forε 3,200 cars.
B
The private-publiC．partnership between Legal & General anD Bracknell Town Council will manage the ~ 500m regeneration of the town's centre．The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000 m2 of retail anD leisure facilities, ε200 residential units anD office accommodation．This development is expecteD to set the standarD for town centre regeneration schemes to come because of the way it integrates the business anD community sectors．It will also facilitate great improvements in the region's transport infrastructure.
C
Bluewater is A．symbol of retail excellence, achieveD through A．unique combination of design, retail mix, leisure, catering anD hospitality．The centre, surroundeD by parkland, is situateD in the country's most affluent region．Eleven million people, with A．combineD spending power predicteD to exceeD A．recorD 5.5bn, live within 60 minutes of the centre．The developers set A．precedent in the industry by gating the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion anD lifestyle stores.
D
Following its recent stock market success, LenD Lease is now developing Overgate shopping centre in Dundee．Construction is well under way, anD with several of the country's best-known retailers already secured, LenD Lease is promoting the centre as the unrivalleD shopping destination of the region．The economiC．base of the areA．has improveD continuously over the past decade, due to the fast expansion of the biomedical anD service sectors．With an estimateD potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.
This development is in an areA．where the potential for consumer spending is the highest in the country.
2、根據(jù)下面資料，回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A．Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B．Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C．They don't, as the industry well knows, care enough to be brand loyal to such a product.
D．Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E．The problem lies in isolating precisely what motivates people to behave in a particular way.
F．This is partly because not all advertisements are designed to do the same thing.
G．The production costs involved in these can reach higher figures than those for the average movie.
(8)應選
3、根據(jù)下面內(nèi)容，回答題
The Bank with Ideas
With several hundred years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is a reputable and secure (19)......of a range of banking services．Now, it is demonstrating to business customers that it is flexible and responsive enough .to(20) ......their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch (21)......Most customer service provision is (22).....out by personal account managers based in local branches, together with (23).....staff at company headquarters．An important (24).....． for APL has been to make it easy for customers to (25)......business with the bank．They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the "account contact" and(26).....． with the customer during the manager's (27).....． In addition, for those who want (28).....to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan (29).....． within 24 hours．This focus on the customer has also been a driving(30)....． in APL's recruitment and development policy．For example, newly inducted staff(31)......a "customer service review" to find out what it is like to be on the other side of the desk, asking to borrow money．Together, these (32)......in banking have achieved excellent results．The customer(33).....．is growing fast, and last year the bank gained 36,000 new business accounts.
（19）應選
A．producer
B．supplier
C．provider
D．giver
填空題
4、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．a(chǎn)ge limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
5、
Questions 8-12
·Read the article below about job interviews.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12 mark one letter (A-I) on your Answer Sheet.
·Do not use any letter more than once.
How to Succeed at Interviews
The aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organisation. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. (example)____. These include getting on with people, oral and written communication, teamworking, problem solving and good time management.
Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) ____. This applies to recruiters as much as anyone else. In fact a former head of selection at one big firm used to say that “some interviewers are so poor they would do better to rely on chance”.
In companies which recognise this, various methods are used to try to find the right person (9) ____. Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.
In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychology’s Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience.(10) ____.
However, they should not give equal weight to each one. Some factors are more important in one job than another. For example, physical appearance and manner will be more important in a sales position than in a researcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three of four minutes of an interview is of major importance.(11) ____.A decision not to hire is often made during those first few minutes.
It is not always possible to tell whether structured interview techniques are being used. If interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have already said, or asks irrelevant questions, or jumps from one topic to another the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) ____. If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour.
A Study them closely and assess what your interviewer will be looking for.
B However, people are actually not very good at assessing one another.
C A number of skills are common to most of these interviewing situations.
D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.
E The most common is the structured interview.
F The effectiveness of the interviewer can be improved by training.
G For each of these areas the interviewers score candidates against how well they fit the job specification.
H The ability to cope with stress and get on with people is essential.
I But there are other personal skills that affect your success in a job.
6、Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
7、
Questions 8-12
·Read this proposal about the CPT Word Processor.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
8、Questions 8-12
·Read this letter to the editor of The Economist.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each bland (8-12) mark one letter (A-I) on your Answer Sheet.
·Do not mar4 any letter twice.
·One answer has been given as an example.
Sir,
You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.
____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.
New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.
Charles Chapin
Example: C
A. That it has a broadly based tax structure is an important point.
B. In 1992 it produced more oil than Colorado and Kansas combined.
C. However, the extractive mineral industry in New Mexico is one of the state’s strongest economic forces.
D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.
E. The combined value of oil and gas production was $ 2.8 billion.
F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.
G. The $39 million earned by these funds in 1991 was used to finance education and other public services.
H. Only S 25 million came from agricultural taxes.
I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.
簡答題
9、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
1、根據(jù)下面資料，回答題
A
The Birmingham Alliance will provide Birmingham with one of Europe's largest regional shopping centres, right in the heart of the city．The Alliance, an initiative between three of the largest developers in the country, all with extensive experience of urban regeneration schemes, will facilitate an 800m investment in Birmingham．This will regenerate 40 acres of the city centre within the next decade．Planning permission is in place for the new scheme, which will be A．short distance from existing prime retail areas．The development will be well serviceD by all forms of publiC．transport, as well as providing parking space forε 3,200 cars.
B
The private-publiC．partnership between Legal & General anD Bracknell Town Council will manage the ~ 500m regeneration of the town's centre．The proposals, which are awaiting the outcome of consultation with local residents, provide for approximately 102,000 m2 of retail anD leisure facilities, ε200 residential units anD office accommodation．This development is expecteD to set the standarD for town centre regeneration schemes to come because of the way it integrates the business anD community sectors．It will also facilitate great improvements in the region's transport infrastructure.
C
Bluewater is A．symbol of retail excellence, achieveD through A．unique combination of design, retail mix, leisure, catering anD hospitality．The centre, surroundeD by parkland, is situateD in the country's most affluent region．Eleven million people, with A．combineD spending power predicteD to exceeD A．recorD 5.5bn, live within 60 minutes of the centre．The developers set A．precedent in the industry by gating the country's three best-known department stores to open very large branches within the centre, as well as over 300 leading fashion anD lifestyle stores.
D
Following its recent stock market success, LenD Lease is now developing Overgate shopping centre in Dundee．Construction is well under way, anD with several of the country's best-known retailers already secured, LenD Lease is promoting the centre as the unrivalleD shopping destination of the region．The economiC．base of the areA．has improveD continuously over the past decade, due to the fast expansion of the biomedical anD service sectors．With an estimateD potential market of 500,000 people, Overgate is proving attractive to leading UK retailers.
This development is in an areA．where the potential for consumer spending is the highest in the country.
2、根據(jù)下面資料，回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A．Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B．Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C．They don't, as the industry well knows, care enough to be brand loyal to such a product.
D．Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E．The problem lies in isolating precisely what motivates people to behave in a particular way.
F．This is partly because not all advertisements are designed to do the same thing.
G．The production costs involved in these can reach higher figures than those for the average movie.
(8)應選
3、根據(jù)下面內(nèi)容，回答題
The Bank with Ideas
With several hundred years of history behind it, the APL Bank has few problems in (0)....B......businesses that it is a reputable and secure (19)......of a range of banking services．Now, it is demonstrating to business customers that it is flexible and responsive enough .to(20) ......their changing needs in the 21st century.
Based in London, APL offers banking services to businesses throughout the UK via its branch (21)......Most customer service provision is (22).....out by personal account managers based in local branches, together with (23).....staff at company headquarters．An important (24).....． for APL has been to make it easy for customers to (25)......business with the bank．They can contact their account manager by direct line or email; if the manager is on holiday, a carefully chosen colleague becomes the "account contact" and(26).....． with the customer during the manager's (27).....． In addition, for those who want (28).....to their bank at any time of day or night there is now a 24-hour phone-based service.
In order to remain competitive and build customer loyalty, the bank guarantees to turn around urgent loan (29).....． within 24 hours．This focus on the customer has also been a driving(30)....． in APL's recruitment and development policy．For example, newly inducted staff(31)......a "customer service review" to find out what it is like to be on the other side of the desk, asking to borrow money．Together, these (32)......in banking have achieved excellent results．The customer(33).....．is growing fast, and last year the bank gained 36,000 new business accounts.
（19）應選
A．producer
B．supplier
C．provider
D．giver
填空題
4、根據(jù)下面資料，回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC．groups
00 0f people．The purpose of research can vary from discovering the popularity of A．political
34 party to assessing whether is A．product needs changing or replacing．Most work in
35 consumer research involves interviewers employeD by market research agencies，but
36 certain industrial anD social research is carrieD out by any specialist agencies．Interviews
37 may be with individuals or groups anD can last anything as from A．few minutes to an hour
38 0r more．In some interviews，people may be askeD to examine or try out products before
39 giving up their opinion．Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers．Interviewers are usually expecleD to work
41 unsupervised，organizing their own workloaD Self-discipline is absolutely essential，and
42 as are motivation anD enemy．There are no specifiC．a(chǎn)ge limits for such A．work，though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training，where trainees learn how
45 to recognize socio-economiC．groups anD practice approaching to the public。
34__________
5、
Questions 8-12
·Read the article below about job interviews.
·Choose the best sentence from the list on the opposite page to fill each of the gaps.
·For each gap 8-12 mark one letter (A-I) on your Answer Sheet.
·Do not use any letter more than once.
How to Succeed at Interviews
The aim of a job interview is to establish whether you are likely to do well in a particular job in a specific organisation. This is not only a matter of having the necessary technical knowledge and skills. You must also have the motivation, the ability to adapt to new ways of working and to a new work environment, and the personality to do the job and fit into a new team. (example)____. These include getting on with people, oral and written communication, teamworking, problem solving and good time management.
Most people think that interviewers know what they are looking for and will recognise it when they see it. (8) ____. This applies to recruiters as much as anyone else. In fact a former head of selection at one big firm used to say that “some interviewers are so poor they would do better to rely on chance”.
In companies which recognise this, various methods are used to try to find the right person (9) ____. Research has shown that this approach is more reliable than the ordinary job interview, though not as effective as using personality tests or assessment centres.
In a structured interview the interviewer groups the qualities listed in the job specification under various headings. There are two well-established structures for this: the National Institute of Industrial Psychology’s Seven-Point Plan and the Five-Fold Grading System. Both these systems cover factors such as physical appearance, qualifications, general intelligence, motivation and previous experience.(10) ____.
However, they should not give equal weight to each one. Some factors are more important in one job than another. For example, physical appearance and manner will be more important in a sales position than in a researcher who works behind the scenes. It is also a fact that the impact the candidate makes in the first three of four minutes of an interview is of major importance.(11) ____.A decision not to hire is often made during those first few minutes.
It is not always possible to tell whether structured interview techniques are being used. If interviewers ask questions systematically, using some kind of checklist, and occasionally make a brief note, they probably are. On the other hand, if the interviewer goes through your application form to confirm what you have already said, or asks irrelevant questions, or jumps from one topic to another the interview is unlikely to be structured. Before you attend any interview, look again at the job description and the personal specification. (12) ____. If you already have a mental list of the key points that you need to mention, you are unlikely to waste time giving irrelevant information or to omit important points in your favour.
A Study them closely and assess what your interviewer will be looking for.
B However, people are actually not very good at assessing one another.
C A number of skills are common to most of these interviewing situations.
D Although a favourable impression may be reversed later in the interview, a negative impression is rarely changed.
E The most common is the structured interview.
F The effectiveness of the interviewer can be improved by training.
G For each of these areas the interviewers score candidates against how well they fit the job specification.
H The ability to cope with stress and get on with people is essential.
I But there are other personal skills that affect your success in a job.
6、Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
7、
Questions 8-12
·Read this proposal about the CPT Word Processor.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
8、Questions 8-12
·Read this letter to the editor of The Economist.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each bland (8-12) mark one letter (A-I) on your Answer Sheet.
·Do not mar4 any letter twice.
·One answer has been given as an example.
Sir,
You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.
____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.
New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.
Charles Chapin
Example: C
A. That it has a broadly based tax structure is an important point.
B. In 1992 it produced more oil than Colorado and Kansas combined.
C. However, the extractive mineral industry in New Mexico is one of the state’s strongest economic forces.
D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.
E. The combined value of oil and gas production was $ 2.8 billion.
F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.
G. The $39 million earned by these funds in 1991 was used to finance education and other public services.
H. Only S 25 million came from agricultural taxes.
I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.
簡答題
9、Part One
You are the Manager of a small printing company. A new employee, Mark McCabe, is joining your company on 10th May.
Write a short memo to your office administrator:
Saying who is starting work and when;
Telling him what Mark McCabe’s job will be;
Suggesting where Mark McCabe’s desk should be put;
Write 30-40 words on your answer sheet.
Part Two
You were sent on a residential training course for five days. Unfortunately the course was very badly run and there were a lot of problems with it. The advert below shows the details of the course, together with your comments.
Write a report for your manager on the course (100-120 words). Describe the problems with the course and suggest what your company should do.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
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C |
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R |
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E |
C |
T |
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00 |
I |
T |
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INCREASING CUSTOMERS LOYALTY |
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0 Customers are not revolutionaries. They are attracted to be the certainty of knowing that 00 what they buy it will be good value for money or will perform a particular task effectively. 34 They are cautious but their loyalty , without once achieved , is the key to business success. 35 Brands can help to create customer loyalty by providing us a signpost to certainty and 36 safety . Ideally , when a customer sees off a product , it leads to a range of positive thoughts 37 so that the product is being bought . Unfortunately , only a small number of products have 38 reached to this level . While everyone in business is aware of the need to attract and 39 retain customers , that they often overlook the second , more important , half of the 40 equation . In the excitement of beating against the competition and securing orders, 41 managers often fail to ensure that the customer remains a customer . It has been 42 estimated that since the average company loses between 10 to 30% of its customers 43 every year and this only recently have organizations started to wake up to these lost 44 opportunities and to calculate the financial implications . Established customers often 45 buy more and, in the addition , they may also provide free word-of-mouth advertising. |