單項選擇題
1、根據(jù)下面資料，回答題
Who Benefits Most from Company Training?
According to recent research, the better educated and the higher up the socioeconomic(0)...C...you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19)......the offer, pleading family and personal commitments or (20)......of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21).....them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered.
In the majority of companies, more (22).....are allocated to management training than to other areas. Employers (23).....their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24)......of training. This is (25).....by the fact that organizations are dependent on properly (26).....managers making the right decisions. But this (27).....may mean that companies are(28).....other parts of the workforce down.
The researchers found A．growing demand for training among the lower-skilled. Unfortunately this demand is not being (29)....by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30)....between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.
For the purposes of the research, training was defined as any (31)....of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included A．wide variety of approaches. on-the-joB．a(chǎn)nd classroom training (32).....to be used equally by employers. But learning on the job, which involved observing A．certain procedure and then practising it, was easily the most popular method for all categories of employees. While many felt that learning from colleagues was best, very few(33).....the internet as an effective way to train.
（19）應(yīng)選
A．back
B．over
C．down
D．off
2、根據(jù)下面內(nèi)容，回答題
Although globalization may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards．These are not a function of economic change, but are more deep-rooted and difficult to alter．They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier．If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated．New technology such as video-conferencing and email has played a part in making the communication process easier and it may also be possible that the introduction of language interpretation software will help with some global communications problems．But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building．It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained．The value of well-organized language training is immense, and can bring benefits to all levels and departments within a multinational organization．Unfortunately, however, many organizations have a very narrow view when it comes to training of any kind．Often, an urgent requirement has to be identified before training is authorized．Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter．However, the fact remains that training programmes are effective only if they are relevant to a company's broader, long-term needs．They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally．Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realize that overseas competition is increasingly fast．If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language．If not, someone else will.
According to the first paragraph, improved communications have enabled companies to_______
A．offer a wider variety of products and services
B．expand beyond their domestic markets
C．perform better than their international competitors
D．open more manufacturing facilities abroad
3、根據(jù)下面內(nèi)容，回答題：
But now all this has changed，thanks to Rowena Baker，who became Smithson’s first woman Chief Executive three years ago．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，a lot of improvements had just been made to the buildin9，without having any effect on sales， and she took the bold decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly led to rising sales，even before the goods on display were changed．And as sales grew，so did profits．
Baker had ambitious plans for the store frOm the start．“We’re playing a big game，to prove we’re up there with the leaders in our sector，and we have to make sure people get that message．Smithson’s had fallen behind the competition．It provided a traditional service targeted at middle—aged，middle—income customers，wh0’d been shopping there for years， and the customer base was gradually contractin9．Our idea is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spend a little or a lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things，even if they accepted that the store had to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helped when they realised that Baker was a very different kind of manager from the ones they had known．
Baker’s staff policies contained more surprises．The unifbrm that had hardly changed since day one has now disappeared．Moreover，teenagers now get young shop assistants，and staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing a black suit?Smithson’s has a new identity，and this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．Rowena Baker is proving successful，but the City’s big investors haven’t been persuaded． According to retail analyst，John Matthews，“Money had already been invested in
refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything to achieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______
A． was making a loss
B． had a problem keeping staff
C． was unhappy with its advertising agency
D． mostly sold goods under the Smithson's name
填空題
4、
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
5、
Questions 17-20
• Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.
• For each question 17-20, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
17 Most people agree that the recent increase in stress is due to changes in ____________.
18 The trainees are taught that the right level of stress at work is important for good.
19 Trainees learn that one way of limiting stress is by deciding upon.
20 One of the most important parts of the course is learning how to react to___
A levels of performance
B shorter deadlines
C employment practices
D higher levels of sickness
E unfair demands
F successful management structure
G practical targets
6、
PART TWO
Questions 8-12
•Read the extract below from an article about the coffee industry.
•Choose the best sentence from the list on the opposite page to fill each of the gaps.
•For each gap 8-12, mark one letter (A-I)on your Answer Sheet.
•Do not use any letter more than once.
Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year's seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.
A. As a result, the membership now represents 94% of all exporters and 60% of all importers.
B. In some of these countries, this can amount to as much as 50% of all export earning.
C. In North America, most consumers already have above average knowledge of the range available.
D. For example, frost and wind are particularly damaging to coffee crops.
E. Larger coffee growers, for example, frequently export directly.
F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.
G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.
H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.
I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.
7、PART ONE
Questions 1-7
Look at the sentences below and the job advertisements on the opposite page.
Which job does each sentence 1-7 refer to?
For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
Example:0 This post involves some secretarial duties.
0 A B C D
1 You will be responsible for the operation of a computer system.
2 You must be able to forecast what people will want to wear.
3 You will be able to work with people from many different countries and backgrounds.
4 You will have a qualification which covers two subject areas.
5 It is necessary to have worked in this sector before.
6 You will need to keep in contact with the headquarters of the organization.
7 The advertisement emphasises the need to have a suitable approach to important people.
A
BUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
B
DEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
C
LEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
D
REGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
簡答題
8、Part One
You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff.
Write a memo of 30-40 words to staff:
Explaining why the courses are necessary;
Saying which members of staff should attend;
Announcing when the courses will start;
Write on your answer sheet.
Part Two
Your company exports to a number of countries around the world. The company is looking for new agents for international freight.
Read the two advertisements below, on which you have made some notes.
Then using the notes, write a short report for the Export Sales Manager, covering all your points and saying which agent you recommend.
Write 100-120 words.
Write on your answer sheet.
9、Part One
Your company has just opened a new office in the United States. You have agreed to go and work there for six months.
Write a memo of 30-40 words to all your colleagues:
Explaining why you will be absent;
Saying when you are leaving the office;
Expressing your wish to keep in touch;
Write on your answer sheet.
Part Two
You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.
Read Novestat’s advertisement below, on which you have made some notes.
Then, using all your notes, write a letter to James Dowling at Novestat.
Do not include postal addresses.
Write 100-120 words.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
1、根據(jù)下面資料，回答題
Who Benefits Most from Company Training?
According to recent research, the better educated and the higher up the socioeconomic(0)...C...you are, the more likely you are to be offered workplace training. And, incidentally, the more likely you are to then turn (19)......the offer, pleading family and personal commitments or (20)......of work. Less qualified staff, on the other hand, are offered fewer training opportunities, but are more eager to (21).....them up. In fact, people with few or no educational qualifications are three times more likely to accept training when it is offered.
In the majority of companies, more (22).....are allocated to management training than to other areas. Employers (23).....their better qualified staff as more important to the business, so they pay them accordingly and invest more in them in (24)......of training. This is (25).....by the fact that organizations are dependent on properly (26).....managers making the right decisions. But this (27).....may mean that companies are(28).....other parts of the workforce down.
The researchers found A．growing demand for training among the lower-skilled. Unfortunately this demand is not being (29)....by employers, even though there are strong indications that companies would benefit from doing so. They also discovered that, despite the substantial (30)....between the training provided for managers and that offered to other staff, there was still widespread endorsement of training.
For the purposes of the research, training was defined as any (31)....of planned instruction or tuition provided by an employer with the aim of helping employees do their work better. It therefore included A．wide variety of approaches. on-the-joB．a(chǎn)nd classroom training (32).....to be used equally by employers. But learning on the job, which involved observing A．certain procedure and then practising it, was easily the most popular method for all categories of employees. While many felt that learning from colleagues was best, very few(33).....the internet as an effective way to train.
（19）應(yīng)選
A．back
B．over
C．down
D．off
2、根據(jù)下面內(nèi)容，回答題
Speaking Your Customers' Language
Modern international trading practices are highlighting the growing importance of language training.
Modern-day business really does transcend national barriers．Thanks to sophisticated IT and communications systems, businesses can now market their products on a truly global scale．The world is indisputably becoming a smaller place, as service and manufacturing companies search the international marketplace for new suppliers and clients．Businesses must, however, be aware that once they expand the area in which they operate, they face increased competition．The standard and quality of their goods become increasingly important in keeping up with competitors．But most of all, it is the service element accompanying the goods which is crucial to a company's success in a particular market．This new philosophy has led to many companies, some of which have even offered products of a lesser quality, gaining success overseas. Although globalization may, in some senses, have brought national economies closer together, societies around the world still have radically different expectations, processes and standards．These are not a function of economic change, but are more deep-rooted and difficult to alter．They can be a major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier．If you have to deal with clients, suppliers and distributors in a range of countries, you will not only need the skills to communicate with them, you will also need to reconcile any national biases you have with the diverse ways of doing business that exist around the globe.
The value of effective communication is not to be underestimated．New technology such as video-conferencing and email has played a part in making the communication process easier and it may also be possible that the introduction of language interpretation software will help with some global communications problems．But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations and team-building．It is essential for managers to meet regularly with staff, customers and partners, so that issues can be discussed, messages communicated and feedback obtained．The value of well-organized language training is immense, and can bring benefits to all levels and departments within a multinational organization．Unfortunately, however, many organizations have a very narrow view when it comes to training of any kind．Often, an urgent requirement has to be identified before training is authorized．Then, a training company is employed or a programme is developed in-house, the team is trained, and that is seen as the end of the matter．However, the fact remains that training programmes are effective only if they are relevant to a company's broader, long-term needs．They should be regarded as an investment rather than a cost.
Changes in expectations and attitudes are certain to continue for companies that trade globally．Although such companies are not yet faced with their international partners and clients demanding that business be conducted in their mother tongue, they realize that overseas competition is increasingly fast．If these companies want to continue to achieve success on the international trading circuit, they must be prepared to adapt to situations and speak the local language．If not, someone else will.
According to the first paragraph, improved communications have enabled companies to_______
A．offer a wider variety of products and services
B．expand beyond their domestic markets
C．perform better than their international competitors
D．open more manufacturing facilities abroad
3、根據(jù)下面內(nèi)容，回答題：
Department Store Magic
For most of the 20th century Smithson's was one of Britain's most successful department stores,but by the mid-1990s,it had become dull.Still profitable，thanks largely to a series of successful advertising campaigns，but decidedly boring．The famous were careful not to be seen there，and its sales staff didn’t seem to have changed since the store opened in l908． Worst of all，its customers were buying fewer and fewer of its own-brand products，the major part of its business，and showing a preference for more fashionable brands． But now all this has changed，thanks to Rowena Baker，who became Smithson’s first woman Chief Executive three years ago．Since then，while most major retailers in Britain have been losing money，Smithson’s profits have been rising steadily．When Baker started，a lot of improvements had just been made to the buildin9，without having any effect on sales， and she took the bold decision to invite one of Europe’s most exciting interior designers to develop the fashion area，the heart of the store．This very quickly led to rising sales，even before the goods on display were changed．And as sales grew，so did profits．
Baker had ambitious plans for the store frOm the start．“We’re playing a big game，to prove we’re up there with the leaders in our sector，and we have to make sure people get that message．Smithson’s had fallen behind the competition．It provided a traditional service targeted at middle—aged，middle—income customers，wh0’d been shopping there for years， and the customer base was gradually contractin9．Our idea is to sell such an exciting variety of goods that everyone will want to come in，whether they plan to spend a little or a lot．”Baker’s vision for the store is clear,but achieving it is far from simple．At first，many employees resisted her improvements because they just wouldn’t be persuaded that there was anything wrong with the way they’d always done things，even if they accepted that the store had to overtake its competitors．It took many long meetings，involving the entire workforce，to win their support。It helped when they realised that Baker was a very different kind of manager from the ones they had known．
Baker’s staff policies contained more surprises．The unifbrm that had hardly changed since day one has now disappeared．Moreover，teenagers now get young shop assistants，and staff in the spots departments are themselves sports fans in trainers．As Baker explains，“How can you sell jeans if you’re wearing a black suit?Smithson’s has a new identity，and this needs to be made clear to the customers．”She’s also given every sales assistant responsibility for ensuring customer satisfaction，even if it means occasionally breaking company rules in the hope that this will help company profits．Rowena Baker is proving successful，but the City’s big investors haven’t been persuaded． According to retail analyst，John Matthews，“Money had already been invested in
refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything to achieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover of the existing store will inevitably start to decline."
According to the writer, in the mid-1990s Smithson's department store_______
A． was making a loss
B． had a problem keeping staff
C． was unhappy with its advertising agency
D． mostly sold goods under the Smithson's name
填空題
4、
Japanese McDonald’s
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
5、
Questions 17-20
• Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.
• For each question 17-20, mark one letter (A-G) on your Answer Sheet.
• Do not use any letter more than once.
17 Most people agree that the recent increase in stress is due to changes in ____________.
18 The trainees are taught that the right level of stress at work is important for good.
19 Trainees learn that one way of limiting stress is by deciding upon.
20 One of the most important parts of the course is learning how to react to___
A levels of performance
B shorter deadlines
C employment practices
D higher levels of sickness
E unfair demands
F successful management structure
G practical targets
6、
PART TWO
Questions 8-12
•Read the extract below from an article about the coffee industry.
•Choose the best sentence from the list on the opposite page to fill each of the gaps.
•For each gap 8-12, mark one letter (A-I)on your Answer Sheet.
•Do not use any letter more than once.
Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world grow coffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports. (11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it. (12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year's seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.
A. As a result, the membership now represents 94% of all exporters and 60% of all importers.
B. In some of these countries, this can amount to as much as 50% of all export earning.
C. In North America, most consumers already have above average knowledge of the range available.
D. For example, frost and wind are particularly damaging to coffee crops.
E. Larger coffee growers, for example, frequently export directly.
F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.
G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.
H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.
I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.
7、PART ONE
Questions 1-7
Look at the sentences below and the job advertisements on the opposite page.
Which job does each sentence 1-7 refer to?
For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
Example:0 This post involves some secretarial duties.
0 A B C D
1 You will be responsible for the operation of a computer system.
2 You must be able to forecast what people will want to wear.
3 You will be able to work with people from many different countries and backgrounds.
4 You will have a qualification which covers two subject areas.
5 It is necessary to have worked in this sector before.
6 You will need to keep in contact with the headquarters of the organization.
7 The advertisement emphasises the need to have a suitable approach to important people.
A
BUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
B
DEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
C
LEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
D
REGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
簡答題
8、Part One
You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff.
Write a memo of 30-40 words to staff:
Explaining why the courses are necessary;
Saying which members of staff should attend;
Announcing when the courses will start;
Write on your answer sheet.
Part Two
Your company exports to a number of countries around the world. The company is looking for new agents for international freight.
Read the two advertisements below, on which you have made some notes.
Then using the notes, write a short report for the Export Sales Manager, covering all your points and saying which agent you recommend.
Write 100-120 words.
Write on your answer sheet.
9、Part One
Your company has just opened a new office in the United States. You have agreed to go and work there for six months.
Write a memo of 30-40 words to all your colleagues:
Explaining why you will be absent;
Saying when you are leaving the office;
Expressing your wish to keep in touch;
Write on your answer sheet.
Part Two
You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.
Read Novestat’s advertisement below, on which you have made some notes.
Then, using all your notes, write a letter to James Dowling at Novestat.
Do not include postal addresses.
Write 100-120 words.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
|
0 |
T |
H |
A |
T |
|
|
|
|
|
|
00 |
C |
O |
R |
R |
E |
C |
T |
|
|
|
THE COST OF NOT TRAINING |
|
0 Training is not a cost . It’s an investment . It really doesn’t matter that what we pay 00 for an investment . What is relevant is what we get in return . One of the easiest 34 ways is to put an organization’s future at risk would be to view training primarily as 35 a cost , and therefore provide with substandard training that operates only as a 36 temporary solution . Many companies attempt to quantify as the results of training. For 37 example , a person paid $50,000 a year who wastes just one hour a day costs the 38 organization between $6,250 per year . So if the organization sends 25 people for 39 training and they all receive the same benefit , this would equal from $156,250 40 savings per year . A few of years ago , training , apart from showing employees 41 what the basics of doing the job , was an optional extra for most organizations . 42 Today this is no longer than the case . If we continue doing what we do in the same way , 43 most of us and our organizations will become obsolete within the five years . This is 44 because of our competitors are helping their staff to become more effective through 45 training . They understand that if the real price of not training is the company falling behind as a result . |