1、根據下面資料,回答題
Speaking Your Customers' Language
Modern international trading practices are highlighting the growing importance of language training.
Modern-day business really does transcenD national barriers.Thanks to sophisticateD IT anD communications systems, businesses can now market their products on A.truly global scale.The worlD is indisputably becoming A.smaller place, as service anD manufacturing companies search the international marketplace for new suppliers anD clients.Businesses must, however, be aware that once they expanD the areA.in which they operate, they face increaseD competition.The standarD anD quality of their goods become increasingly important in keeping up with competitors.But most of all, it is the service element accompanying the goods which is crucial to A.company's success in A.particular market.This new philosophy has leD to many companies, some of which have even offereD products of A.lesser quality, gaining success overseas.
Although globalization may, in some senses, have brought national economies closer together, societies arounD the worlD still have radically different expectations, processes anD standards.These are not A.function of economiC.change, but are more deep-rooteD anD difficult to alter.They can be A.major problem for businesses expanding abroad, with the greatest obstacle of all being the language barrier.If you have to deal with clients, suppliers anD distributors in A.range of countries, you will not only neeD the skills to communicate with them, you will also neeD to reconcile any national biases you have with the diverse ways of doing business that exist arounD the globe.
The value of effective communication is not to be underestimated.New technology such as video-conferencing anD email has playeD A.part in making the communication process easier anD it may also be possible that the introduction of language interpretation software will help with some global communications problems.But, of course, it is the human element of the communication process that is so vital in business, especially in negotiations, presentations anD team-building.It is essential for managers to meet regularly with staff, customers anD partners, so that issues can be discussed, messages communicateD anD feedback obtained.The value of well-organizeD language training is immense, anD can bring benefits to all levels anD departments within A.multinational organization.Unfortunately, however, many organizations have A.very narrow view when it comes to training of any kind.Often, an urgent requirement has to be identifieD before training is authorized.Then, A.training company is employeD or A.programme is developeD in-house, the team is trained, anD that is seen as the enD of the matter.However, the fact remains that training programmes are effective only if they are relevant to A.company's broader, long-term needs.They shoulD be regardeD as an investment rather than A.cost.
Changes in expectations anD attitudes are certain to continue for companies that trade globally.Although such companies are not yet faceD with their international partners anD clients demanding that business be conducteD in their mother tongue, they realize that overseas competition is increasingly fast.If these companies want to continue to achieve success on the international trading circuit, they must be prepareD to adapt to situations anD speak the local language.If not, someone else will.
According to the first paragraph, improveD communications have enableD companies to_______
A.offer A.wider variety of products anD services
B.expanD beyonD their domestiC.markets
C.perform better than their international competitors
D.open more manufacturing facilities abroad
2、根據下面資料,回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A.Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B.Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C.They don't, as the industry well knows, care enough to be brand loyal to such a product.
D.Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E.The problem lies in isolating precisely what motivates people to behave in a particular way.
F.This is partly because not all advertisements are designed to do the same thing.
G.The production costs involved in these can reach higher figures than those for the average movie.
(8)應選
3、根據下面資料,回答題
A
Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.
B
Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.
C
The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact, it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.
D
Above all, be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's shoes, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.
Sometimes it is necessary to insist on further explanation.
4、根據下面內容,回答題
Business Meetings
It is important that ideas anD.suggestions tableD.at formal meetings are voiceD.at the (0)..D...time.This is achieveD.by keeping to the (19)...... shown on the agenda.For example, there is no (20)...... in discussing ideas to do with Item Six on the agendA.when Item Two has not yet been (21)...... Such deviations from the agendA.may (22)....... in confusion among the people at the meeting; they may also (23)...... concentration if they see something as irrelevant.
To make certain that the meeting proceeds in an orderly fashion, it is therefore useful to(24) ......some grounD.rules.First, everyone will neeD.to understanD.that they must(25) ......their comments to the topiC.under discussion.The Chair can then encourage one person to speak at A.(26) ......so that any ideas offereD.can be discusseD.anD.(27)Once that person has finished, someone else can put (28)..... their ideas anD.so on.If this procedure is adopted, the participants will be able to follow the various issues in A.consistent manner, which will help with the decision-making (29)..... later on.It will also (30).....that the quiet people at meetings get A.chance to (31)..... their say, rather than just their more outspoken colleagues.In (32)...... it is often the quiet people at meetings who generate the best ideas, because they are in the (33)...... of thinking before they speak.
(19)應選
A.structure
B.direction
C.order
D.arrangemer
填空題
5、根據下面資料,回答題
Market Research
0 Market research involves in collecting anD sorting facts anD opinions from specifiC.groups
00 0f people.The purpose of research can vary from discovering the popularity of A.political
34 party to assessing whether is A.product needs changing or replacing.Most work in
35 consumer research involves interviewers employeD by market research agencies,but
36 certain industrial anD social research is carrieD out by any specialist agencies.Interviews
37 may be with individuals or groups anD can last anything as from A.few minutes to an hour
38 0r more.In some interviews,people may be askeD to examine or try out products before
39 giving up their opinion.Successful interviewers tenD to like meeting people anD should
40 not only be shy of addressing strangers.Interviewers are usually expecleD to work
41 unsupervised,organizing their own workloaD Self-discipline is absolutely essential,and
42 as are motivation anD enemy.There are no specifiC.age limits for such A.work,though
43 many agencies prefer to employ older applicants with experience of meeting people。
44 Market research agencies which frequently organize training,where trainees learn how
45 to recognize socio-economiC.groups anD practice approaching to the public。
34__________
6、根據下面資料,回答題
Summary of Annual Progress
0 I am pleased to report another year of progress by the company. This
00 performance has been achieved in the most toughest market conditions we have
34 seen for many years yet. It reflects the effort over the past five years that has
35 gone into transforming of our company into a highly competitive world-class
36 business. Since 2002, we have managed to improve almost double our profits, and if this
37 increase in profitability has been placed us at the top of the global glass industry.
38 We have managed to succeed this in difficult trading conditions for a number of
39 reasons, the most important of which has been from our ability to stay ahead
40 of our competitors. We have refused to allow stand still and have continued to bring
41 out a number of new products, most of which are already on the sale in our key
42 markets. All this goes to confirm that the company's position as the recognized
43 industry leader in technical innovation. We realize that there is still much more to
44 be done, but we believe that we know precisely what extra this is and we have
45 already put into place organiational and technical changes to bring this about.
34__________
7、
Questions 8-12
·Read this proposal about the CPT Word Processor.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
8、
PART THREE
Questions 13-20
Read the article below about stress management, and answer questions 13-20 on the opposite page.
A Lesson In Stress Management
Demands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.
1. In Jane Collard's opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.
2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently, and can be difficult to deal with.
3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing 'wasted time ', for example by grouping similar tasks together or dealing with items immedkiately.
4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying 'no'. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.
Questions 13-16
For questions 13-16, choose the best title for each numbered paragraph from the list below.
For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.
Do not use any letter more than once.
13 Paragraph 1 ______ 14 Paragraph 2 ______
15 Paragraph 3 ______ 16 Paragraph 4 ______
A Higher stress levels among top managers
B Coping with stress through a positive attitude
C Time lost at work through sickness
D Causes of increased stress in the work environment
E Explanations for missed deadlines
F stress reduction through better organisation
G Typical problems associated with stress
簡答題
9、Part One
You are Head of Research for an international car manufacturer. You have to make an urgent trip tomorrow to visit Pierre Blanco, a colleague who works for a subsidiary.
Write a memo of 30-40 words to your secretary.
Telling her who you are going to see and when;
Asking her to book flight tickets and accommodation;
Telling her what work you would like her to do in your absence;
Write on your answer sheet.
Part Two
You are the manager of a TV and radio repair workshop. One of your employees has received the letter below about a faulty cassette player which he inspected. He has written his comments on the customer’s letter and asked you to write a reply.
Write a letter of 100-120 words to the customer, using the employee’s comments and explaining why your company cannot repair the cassette player.
Do not include addresses.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
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C |
O |
R |
R |
E |
C |
T |
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00 |
S |
U |
C |
H |
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CHECKOUT OPERATORS |
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0 Supermarket checkout operators sit at electronic tills and fill in the prices of the 00 customer’s goods . This is now done by “scanning”, pass each such item over 34 a device that reads the bar-code on it and automatically registers it down in the 35 till . They may weigh some products , such as for fruit , on scales near the 36 till . When all the goods will have been scanned ,the till provides a total and the 37 operators take payment in the cash , by cheque or by credit or debit card , and 38 give a till receipt and any more change required . They provide bags , often 39 help to pack purchase , and change paper till rolls as being necessary 40 They also make it sure they have enough change , credit card forms ,and carrier 41 bags . Operators ring a bell or buzzer to summon for a supervisor to help 42 with problems , and put notes and cheques into bags for periodic collection . 43 They enter into their personal details in the till , so that their performance can be 44 analyzed later . The system offers supermarkets an efficient way of handling with a 45 large number of customers purchasing many products and helps to keep checkout queues to a minimum . |

