They don’t call it retail therapy for nothing. Shopping can actually make you happy， a study has found.
都說購(gòu)物能讓女性心情變好，這可不是水口說說的們最近一份研究調(diào)查證實(shí)了“血拼”的這一附加效果。
Treating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’。轉(zhuǎn)載自:考試大 - [233.com]
在商店中挑選一些心意的物品來犒賞自己，這樣的行為能否給心情施加長(zhǎng)久的正面的影響，并且很少會(huì)出現(xiàn)感情方面的消極的“副作用”。
It is a find that will prompt a sigh of relief from Britain‘s ailing retailers.
這樣的發(fā)現(xiàn)對(duì)于零售消費(fèi)商來說應(yīng)該是個(gè)相當(dāng)不錯(cuò)的喜訊。
Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour， moods and buys they regretted.
研究人員們來到各大購(gòu)物中心采訪了不少的消費(fèi)者，并讓們他們將自己的購(gòu)物習(xí)慣記錄下來，把心情、或者購(gòu)買了之后又后悔情況都寫進(jìn)“血拼日記”之中。
Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy.
他們發(fā)現(xiàn)，那些帶著不好的心情前來購(gòu)物的消費(fèi)者更容易沉迷于沖動(dòng)性的購(gòu)物，并且被這樣一種情緒支配。
A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration.
受訪者中有62%的消費(fèi)者表示，他們會(huì)買通過買東西來讓自己心情好起來，另有28的人將“血拼”作為是慶祝的一種方式方法。
The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： ‘Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt.’
這項(xiàng)研究的結(jié)果刊登在了美國(guó)《心理學(xué)與市場(chǎng)營(yíng)銷期刊》上，文章指出：“所謂的‘安慰式購(gòu)物心理’對(duì)于商家的益處是不言而喻的，它能使消費(fèi)者情緒高漲，并且不會(huì)有后悔或者內(nèi)疚的心理?！?BR> Selin Atalay and Margaret Meloy， the authors of the study， Retail therapy： A strategic effort to improve mood， said retailers could learn from the findings.
Selin Atalay和Margaret Meloy表示，研究的結(jié)果對(duì)于零售商有著很大的借鑒作用。
They said： ’It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers， or that mall planners strategically locate candy stores near every mall exit.
他們說：“我們的用意并不是要所有 的商家們突然都在收銀臺(tái)放置小點(diǎn)心招待消費(fèi)者，或者是讓購(gòu)物中心把糖果店都搬到商城的出入口。”
‘What is suggested is that perhaps practitioners have it ’right‘ when they appeal to consumers with slogans that encourage them to buy themselves splurges.
“我們希望消費(fèi)者可以準(zhǔn)確的掌握到這樣一種訊息和實(shí)際，利用口號(hào)鼓勵(lì)消費(fèi)者為自己而消費(fèi)?！?BR> ’There seem to be positive consequences to buying oneself a small treat： one does feel better.‘
“給自己買些東西看以來將會(huì)產(chǎn)生正面的結(jié)果，并且會(huì)使得心情也好起來。”
The study did sound a cautionary note， saying that findings should be interpreted with care because the survey was ’self-selecting‘， because participants in a good mood were more likely to respond.
不過他們也指出這項(xiàng)研究結(jié)果僅僅只能作為一個(gè)“忠告”，在解讀這項(xiàng)發(fā)現(xiàn)是應(yīng)結(jié)果留意，因?yàn)橄M(fèi)者的“自我選擇性”，因?yàn)榻邮茉L問的人在心情良好時(shí)更易作出回應(yīng)。
Only one of those interviewed regretted splurging.
僅僅有一例受訪者表示對(duì)于揮霍感到了后悔。
Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2，795 on a Burberry sheepskin coat.
這個(gè)人說不定就是英國(guó)演員Keira Knightley，這位女星最近狠狠花了一筆，砸下2795英鎊買些了一件Burberry的羊皮大衣。
都說購(gòu)物能讓女性心情變好，這可不是水口說說的們最近一份研究調(diào)查證實(shí)了“血拼”的這一附加效果。
Treating yourself to something nice at the shops apparently has a ‘lasting positive impact on mood’ and leaves ‘few if any negative emotional side-effects’。轉(zhuǎn)載自:考試大 - [233.com]
在商店中挑選一些心意的物品來犒賞自己，這樣的行為能否給心情施加長(zhǎng)久的正面的影響，并且很少會(huì)出現(xiàn)感情方面的消極的“副作用”。
It is a find that will prompt a sigh of relief from Britain‘s ailing retailers.
這樣的發(fā)現(xiàn)對(duì)于零售消費(fèi)商來說應(yīng)該是個(gè)相當(dāng)不錯(cuò)的喜訊。
Researchers conducted hundreds of interviews at shopping centres as well as asking shoppers to keep diaries of their shopping behaviour， moods and buys they regretted.
研究人員們來到各大購(gòu)物中心采訪了不少的消費(fèi)者，并讓們他們將自己的購(gòu)物習(xí)慣記錄下來，把心情、或者購(gòu)買了之后又后悔情況都寫進(jìn)“血拼日記”之中。
Those who said they were in a bad mood on their way into a shop were more likely to indulge in an impulse buy.
他們發(fā)現(xiàn)，那些帶著不好的心情前來購(gòu)物的消費(fèi)者更容易沉迷于沖動(dòng)性的購(gòu)物，并且被這樣一種情緒支配。
A total of 62 per cent said they had bought something to cheer themselves up while 28 per cent said they had indulged as a form of celebration.
受訪者中有62%的消費(fèi)者表示，他們會(huì)買通過買東西來讓自己心情好起來，另有28的人將“血拼”作為是慶祝的一種方式方法。
The study， published in the Journal of Psychology and Marketing in the U.S.， concluded： ‘Retail therapy purchases were overwhelmingly beneficial， leading to mood boosts and no regrets or guilt.’
這項(xiàng)研究的結(jié)果刊登在了美國(guó)《心理學(xué)與市場(chǎng)營(yíng)銷期刊》上，文章指出：“所謂的‘安慰式購(gòu)物心理’對(duì)于商家的益處是不言而喻的，它能使消費(fèi)者情緒高漲，并且不會(huì)有后悔或者內(nèi)疚的心理?！?BR> Selin Atalay and Margaret Meloy， the authors of the study， Retail therapy： A strategic effort to improve mood， said retailers could learn from the findings.
Selin Atalay和Margaret Meloy表示，研究的結(jié)果對(duì)于零售商有著很大的借鑒作用。
They said： ’It is not suggested here that every retailer suddenly make a small treat item available at checkout to tempt consumers， or that mall planners strategically locate candy stores near every mall exit.
他們說：“我們的用意并不是要所有 的商家們突然都在收銀臺(tái)放置小點(diǎn)心招待消費(fèi)者，或者是讓購(gòu)物中心把糖果店都搬到商城的出入口。”
‘What is suggested is that perhaps practitioners have it ’right‘ when they appeal to consumers with slogans that encourage them to buy themselves splurges.
“我們希望消費(fèi)者可以準(zhǔn)確的掌握到這樣一種訊息和實(shí)際，利用口號(hào)鼓勵(lì)消費(fèi)者為自己而消費(fèi)?！?BR> ’There seem to be positive consequences to buying oneself a small treat： one does feel better.‘
“給自己買些東西看以來將會(huì)產(chǎn)生正面的結(jié)果，并且會(huì)使得心情也好起來。”
The study did sound a cautionary note， saying that findings should be interpreted with care because the survey was ’self-selecting‘， because participants in a good mood were more likely to respond.
不過他們也指出這項(xiàng)研究結(jié)果僅僅只能作為一個(gè)“忠告”，在解讀這項(xiàng)發(fā)現(xiàn)是應(yīng)結(jié)果留意，因?yàn)橄M(fèi)者的“自我選擇性”，因?yàn)榻邮茉L問的人在心情良好時(shí)更易作出回應(yīng)。
Only one of those interviewed regretted splurging.
僅僅有一例受訪者表示對(duì)于揮霍感到了后悔。
Could it have been Keira Knightley? The actress told recently of her guilt at splashing out ?2，795 on a Burberry sheepskin coat.
這個(gè)人說不定就是英國(guó)演員Keira Knightley，這位女星最近狠狠花了一筆，砸下2795英鎊買些了一件Burberry的羊皮大衣。