單項(xiàng)選擇題
1、根據(jù)下面資料，回答題
A
Too often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we haven't listened carefully enough. We get things wrong because we haven't quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember - despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.
B
Listening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, you'll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you won't know you've missed anything until it's too late.
C
The most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners don't interrupt. In fact, it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.
D
Above all, be patient and accept that many people are not very good communicators. It's helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other person's shoes, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But don't be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.
Sometimes it is necessary to insist on further explanation.
2、根據(jù)下面內(nèi)容，回答題
Business Meetings
It is important that ideas anD．suggestions tableD．a(chǎn)t formal meetings are voiceD．a(chǎn)t the (0)..D..．time．This is achieveD．by keeping to the (19).....． shown on the agenda．For example, there is no (20).....． in discussing ideas to do with Item Six on the agendA．when Item Two has not yet been (21).....． Such deviations from the agendA．may (22)......． in confusion among the people at the meeting; they may also (23).....． concentration if they see something as irrelevant.
To make certain that the meeting proceeds in an orderly fashion, it is therefore useful to(24) .....．some grounD．rules．First, everyone will neeD．to understanD．that they must(25) .....．their comments to the topiC．under discussion．The Chair can then encourage one person to speak at A．(26) .....．so that any ideas offereD．can be discusseD．a(chǎn)nD．(27)Once that person has finished, someone else can put (28)....． their ideas anD．so on．If this procedure is adopted, the participants will be able to follow the various issues in A．consistent manner, which will help with the decision-making (29)....． later on．It will also (30).....that the quiet people at meetings get A．chance to (31)....． their say, rather than just their more outspoken colleagues．In (32).....． it is often the quiet people at meetings who generate the best ideas, because they are in the (33).....． of thinking before they speak.
（19）應(yīng)選
A．structure
B．direction
C．order
D．a(chǎn)rrangemer
3、根據(jù)下面內(nèi)容，回答題
Evaluating the Performance of the Board
Few employees escape the annual or twice-yearly performance review．(0) ...G ... The answer is not a great number．And the smaller the company, the fewer checks there are on how well the directors are doing．Some of the largest companies formally assess the performance of their board, but very few new or growing companies have managed to get round to establishing any such procedure.
Many business experts believe, however, that it is important for all companies to review
the performance of the board．(8)....．Another reason is that the board itself needs information on how well it is doing, just as much as other employees do．For the chief executive, appraisal of some sort is absolutely essential for his or her own sake and for the good of the company．Indeed, many of those who have reached this level remark on how lonely the job of chief executive is and how few opportunities they get to discuss issues relating to it.
There is some evidence to show that once smaller companies put a board appraisal process in place, they find this process relatively easy to operate．(9)....． Their counterparts in larger organizations, however, are often afraid that appraisals could be a challenge to their status.
So, how should companies assess their board? (10).....At a very basic level, this could simply mean getting all the directors to write down what they have achieved and how they can improve on it．At the other end of the scale is the full "360-degree" appraisal．Here, each director is appraised in a systematic manner by a combination of the chairman and fellow directors.
In the largest companies there are many methods for assessing the board．A number of such companies have self-assessment schemes．The chairman may meet each board member individually to ask how things are going, in a fairly informal way．The whole board might also meet to talk about its progress in open session．(11).....These might ask for people's opinions on the board's main tasks or on how well the committees are working.
Research indicates there has been some improvement in the way the appraisal of board members is conducted．(12)......The chairman will have been involved directly or indirectly in the appraisal of all members of the board．Whose job is it, then, to appraise the chairman?
A.It is often the case that the directors of such companies are even happy to receive criticism, as this can prevent them from making basic mistakes.
B.The rest of the workforce sees it as unfair if the directors are the only members of thecompany to escape appraisal.
C.These are encouraging as they put a limit on the power of the chairman to assess fellow directors.
D.Alternatively, questionnaires might be distributed to directors, forming the basis for future discussion.
E.One issue remains, however, when all the others have been dealt with．
F.It is generally agreed that it is the chairman's responsibility to ensure the regular appraisal of each member of the board.
G.However, one wonders how many companies have in place a formal appraisal process for their board of directors.
（8）應(yīng)選
填空題
4、根據(jù)下面內(nèi)容，回答題
Customer Behaviour
0 The consumer is the focus of all retail business and it is important to appreciate how
00 consumers are influenced in their buying decisions．Most of consumers, before making a
34 purchase, gather information and evaluate with the alternatives, but the extent to which
35 they look for information depends on the type of purchase．For example, in the case of
36 routine grocery purchases most consumers respond．to automatically．However, for
37 purchases where the risk of making the wrong decision is greater, like buying a new
38 car, so the search for information is more important．The decision to purchase is never a
39 single decision but a number of these separate decisions, and at any time during this
40 process, consumers can change their minds about and choose an alternative route．For
41 example, although a consumer may have decided where to buy a product only to realize
42 at the last moment that this is, in fact, having the wrong choice．The price in the store may
43 be too high or the staff unhelpful．On the other hand, a lack of queues, favourable credit
44 facilities and efficient staff all lead to a too positive impression, so retailers should
45 remember how difficulties in these areas that can affect a sale or even lose a customer permanently.
34__________
5、
Questions 8-12
·Read this proposal about the CPT Word Processor.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8-12) mark one letter (A-I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
15 June 1993
Ms. Martha Weston
Word Processing Supervisor
ABC Company
Post Office Box 1072
28 King’s Street London
Dear Ms. Weston,
Performance of the CPT Equipment
I’m Pleased to tell you about our experience with the CPT Word Processor as you requested recently____example____ I assume you have looked at several machines and have narrowed down your choices.
Here are my observations.
An approach to adopting word processors
Eighteen months ago we adopted CPT equipment on limited scale with the idea in mind that we could gradually get rid of electric typewriters as we became familiar with the word processor. ____8____ The stations are actually in pairs so each pair can share a common printer ____9____
We use the equipment as dedicated word processors, although we do have the ability to link up with our computer installation.
The step-at-a-time development of our word-processing center has, we think, saved us money and training time. ____10____
Performance
In terms of performance, the CPT equipment is excellent. ____11____ Moreover our service contract and warranty have covered all maintenance costs.
We have software packages that check spelling and signal when a mistake occurs. ____12____ Using both printers, we recently prepared 1200 individually typed form letter mailings a under four hours. We have no complaint about our preparation of executive reports.
Example: I
A. So it works very well and has so many different functions.
B. Also it has reduced the confusion that exists about buying software packages.
C. The train stops at each station for only fifteen minutes.
D. We began with two work stations and now have four.
E. Our routine letters are prepared from disc-stored masters.
F. The Rotary W printer with a speed of 45 characters a second can easily handle two input stations.
G. In contrast, its size and weight are ideal for carrying.
H. We have not yet experienced mechanical problems so far.
I. We are pleased with its performance and multi-functions.
6、
Questions 8 - 12
Read this advertisement about business book reviews.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
Do not mark any letter twice.
A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
7、Questions 8-12
·Read this letter to the editor of The Economist.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each bland (8-12) mark one letter (A-I) on your Answer Sheet.
·Do not mar4 any letter twice.
·One answer has been given as an example.
Sir,
You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.
Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.
____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production. ____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.
New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.
Charles Chapin
Example: C
A. That it has a broadly based tax structure is an important point.
B. In 1992 it produced more oil than Colorado and Kansas combined.
C. However, the extractive mineral industry in New Mexico is one of the state’s strongest economic forces.
D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.
E. The combined value of oil and gas production was $ 2.8 billion.
F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.
G. The $39 million earned by these funds in 1991 was used to finance education and other public services.
H. Only S 25 million came from agricultural taxes.
I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.
8、
Japanese McDonald’s
If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.
McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____
Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____
McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.
A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.
B. McDonald’s took a chance and chose him.
C. Fujita and McDonald’s continue to benefit from each other.
D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.
E. Fujita likes to take credit for a rise in the average weight of his people.
F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.
G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.
H. But Fujita himself prefers noodles to Big Macs.
I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.
簡答題
9、Part One
You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff.
Write a memo of 30-40 words to staff:
Explaining why the courses are necessary;
Saying which members of staff should attend;
Announcing when the courses will start;
Write on your answer sheet.
Part Two
Your company exports to a number of countries around the world. The company is looking for new agents for international freight.
Read the two advertisements below, on which you have made some notes.
Then using the notes, write a short report for the Export Sales Manager, covering all your points and saying which agent you recommend.
Write 100-120 words.
Write on your answer sheet.
10、Part One
Your company has just opened a new office in the United States. You have agreed to go and work there for six months.
Write a memo of 30-40 words to all your colleagues:
Explaining why you will be absent;
Saying when you are leaving the office;
Expressing your wish to keep in touch;
Write on your answer sheet.
Part Two
You work for RCT, a company which sells business stationery. RCT is interested in becoming an agent for Novestat, a company which manufactures paper products.
Read Novestat’s advertisement below, on which you have made some notes.
Then, using all your notes, write a letter to James Dowling at Novestat.
Do not include postal addresses.
Write 100-120 words.
Write on your answer sheet.