The importance of the export research 出口研究的重要性
A: The environment varies greatly because of differences in language, customs and traditions.
B: Yes. This gap can be filled by export market research before exporting.
A: But the importance of the export research is often neglected by the manages.
B: That's right. They do not appreciate its value and consider it to be a luxury.
A: Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
B: Exactly.
重點講解：
Vary vi. 變化，不同
Appreciate vt. 認識
Penetrate vt. 穿透，滲透
“This gap can be filled.”的意思是“差距可以消除?！?例如：The generation gap can be filled by communication. 代溝可以通過交流消除。
漢語譯文：
A: 由于語言、習慣和傳統(tǒng)的不同，出口環(huán)境也會有很大的差別。
B: 是啊，出口前對出口市場的研究從某種程度上可以彌補這種差異。
A: 但是出口研究的重要性經(jīng)常被某些公司的經(jīng)理所忽視。
B: 沒錯。他們認識不到出口研究的重要性，認為它是一種不必要的奢侈。
A: 所以企業(yè)在花很多錢企圖打開一個新市場時，也應該去調研他們的產(chǎn)品是否能以足夠高的價格賣出令人滿意的數(shù)量。
B: 你說得太對了！
A: The environment varies greatly because of differences in language, customs and traditions.
B: Yes. This gap can be filled by export market research before exporting.
A: But the importance of the export research is often neglected by the manages.
B: That's right. They do not appreciate its value and consider it to be a luxury.
A: Therefore, when enterprises are spending a lot of money in trying to penetrate a new market, they should research whether their products can be sold at high enough a price and in a satisfactory amount.
B: Exactly.
重點講解：
Vary vi. 變化，不同
Appreciate vt. 認識
Penetrate vt. 穿透，滲透
“This gap can be filled.”的意思是“差距可以消除?！?例如：The generation gap can be filled by communication. 代溝可以通過交流消除。
漢語譯文：
A: 由于語言、習慣和傳統(tǒng)的不同，出口環(huán)境也會有很大的差別。
B: 是啊，出口前對出口市場的研究從某種程度上可以彌補這種差異。
A: 但是出口研究的重要性經(jīng)常被某些公司的經(jīng)理所忽視。
B: 沒錯。他們認識不到出口研究的重要性，認為它是一種不必要的奢侈。
A: 所以企業(yè)在花很多錢企圖打開一個新市場時，也應該去調研他們的產(chǎn)品是否能以足夠高的價格賣出令人滿意的數(shù)量。
B: 你說得太對了！