1、根據(jù)下面內(nèi)容,回答題
Buffet Zone
Lucy Robertson started working at a take-away food business to supplement her income during her student days at Edinburgh University. Several years later she had bought the business and now, 17 years on, she owns Grapevine Caterers, probably Scotland's leading independent caterers, with a turnover of almost ε6m.
She had never planned to own a business, and had certainly never considered a career in catering. (0)...G… However, her unplanned career began in 1985, when she returned to Edinburgh and discovered that the takeaway she had worked in was up for sale. On impulse, she bought it, but admits that at the time she knew nothing about catering. (8).....It was a difficult time, but essential in terms of gaining the experience she needed. The late 1980s boom was good for business, with large numbers of office workers wanting takeaway food for their lunches. (9)..... "At one point there were 26 food outlets within a 5-kilometre radius," Robertson recalls, as the economy changed and the once packed office blocks started to become vacant, it became clear that Robertson would need to diversify. (10)......It changed the direction of the company for good.
As Robertson began to win catering contracts, she decided that the company would have to move to larger premises. In 1994, the move was made when she bought another catering business that already had a number of profitable contracts for boardroom lunches.
Meanwhile, Robertson's main competitor, the oldest catering company in Edinburgh, was causing her some anxiety. "Customer loyally is not to be underestimated," she warns. But Robertson is not someone who is easily put off. (11)...... Partly as a result of this, turnover doubled, and having outgrown another site, Robertson bought a city-centre location for the group's headquarters.
By now, Grapevine's main competitor was a new catering company called Towngates. Although Robertson tried to raise enough money to buy Towngates, she did not succeed. Then luck intervened and Towngates went bankrupt. (12)......Many accepted and the company's turnover went from ε700,000 to ε1.5 million almost overnight.
However, the company's growth was not as smooth as it sounds in retrospect. Robertson admits, "We were close to the edge during the growth period. Like many under-capitalized companies trying to grow, it might easily have collapsed." But that, she feels, is the challenge of developing your own business.
A.But there are plenty of similar contracts to be won in the east of Scotland before Robertson turns her attention elsewhere.
B.Her way round this particular problem was to recruit the catering manager of the rival company.
C.But this demand was short-lived, and before long, increasing competition made it harder to make a profit.
D."It was a dramatic learning curve and very small amounts of money were earned at first," says Robertson.
E.She decided that the solution, since many companies required working lunches for meetings with clients, was to prepare and deliver meals to business premises.
F.On hearing this, Robertson immediately contacted all of their clients and offered the services of Grapevine Caterers.
G.Instead, she studied accountancy after leaving university, and a steady if unspectacular professional path seemed set.
(8)應(yīng)選
2、根據(jù)下面內(nèi)容,回答題
Sell, Sell, Sell
Last year over ε 13bn was spent on advertising in the UK and research indicates that most people will have seen 2m sales messages by the time they are 30. Advertising is big business and often acts as the interface between commerce and culture. While there are many adverts that just irritate, there are some that are miniature works of art. (0).. G... The advertisers themselves believe they are delivering an important message because they are protecting and promoting a client's brand and extending greater choice to the consumer. (8)Instead of being free, many TV channels would only be available on subscription packages of about ε 500 per month and newspapers might cost six times more than their present cover pdce.There are many different models of advertising practice, but no one is precisely sure what makes a good advert. (9) While some try to get you to buy a product, others, such as anti- smoking campaigns, aim to get you not to do something. Some adverts are not aimed at consumers at all, but at retailers, shareholders or employees. For example, manufacturers
often advertise their products in trade magazines to reassure retailers that a new brand will be widely promoted. Petrol companies often choose to emphasize how environmentally friendly they are; this is to offset any negative public perceptions of the industry rather than to persuade consumers to buy an individual brand of petrol. (10) This is because petrol is regarded, in advertising terms, as a distress purchase. We get it because we can't do without it, not because we really want it. In general, however, the main aim of advertising is to attribute emotional qualities to a product in order to create an individual brand that the consumer can associate with.
Working out whether an advert has been successful is extremely difficult. (11) For example, what persuaded them to buy a car? You cannot be sure whether it was the advertising, the price, the opposition's distribution, changes in the law or changes in consumer attitudes that was the determining factor. What advertising can't do is make consumers buy something they don't want. It can perhaps persuade you to try something once, but if you don't like what you get, you won't try it again, (12) In other words, where there is no emotional engagement, such as a consumer's feelings about a bag of peas, beliefs are much harder to shift.
A.Moreover, it is almost impossible to get people to change the way they view things they are indifferent to.
B.Over the last ten years, other forms of advertising, such as direct marketing, have become increasingly popular as well as scientific.
C.They don't, as the industry well knows, care enough to be brand loyal to such a product.
D.Whether you accept this argument or not, you have to recognize that without advertising our world would be very different.
E.The problem lies in isolating precisely what motivates people to behave in a particular way.
F.This is partly because not all advertisements are designed to do the same thing.
G.The production costs involved in these can reach higher figures than those for the average movie.
(8)應(yīng)選
填空題
3、
Questions 8-12
·Read the text below about work uniforms.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8-12, mark one letter A-I on your Answer Sheet.
Altered Images
We have teamed up with The Career and Workwear Show to find the best-dressed organization. Two hotel groups and a management center have made it to the shortlist.
Uniforms project an instant image about a business, as well as creating a team spirit among staff. Choose the wrong workwear and you risk upsetting your customers and employees.
Three entrants have been shortlisted in the competition to find the best-dressed business: Country Hotel Group, Goring Residential Management College and Major Hotels. (example) ----------.
A detailed entry form set out to discover the thought processes the entrants had used before they selected their new uniforms. (8) ____. In addition to price and style the judges wanted to know how the organisation introduced the new look and what lessons it had learnt.
The Country Hotel Group was looking for a uniform that was comfortable to wear and presented a relaxed country image to guests. The firm admits to placing a great emphasis on the clothing and appearance of its staff. (9) ____. A brief was issued to a number of companies who then had to present their ideas in a fashion show format to 50 employees. After the design was chosen, one hotel tried out the uniform for three months. (10) ____
The aim of the new uniform at Goring Residential Management College was to make staff instantly recognisable to course participants. The chosen design from Classy Rags established a clear corporate image at the college. There were many different outfits but only three fabrics had been used throughout the range and therefore the uniform was easily recognisable. One of the judges in the competition, fashion journalist Sally Bain, was also impressed with the value for money aspect of the uniforms. (11) ____
At Major Hotels a new uniform was needed to replace the old one which was considered to be ‘old-fashioned and unattractive.’ The new design was well received by the reception staff of the hotel chain. (12) ____. The new bottle-green uniforms were selected from Rayner Corporate Clothing. It was felt that it was a functional choice of colour and made a pleasant change from the more traditional black.
Do not use any letter more than once.
A. Feedback was then collected from staff at the hotel and minor changes were made before the uniform was introduced across all hotels.
B. The award will be presented to the competition winners at The Career and Workwear Show which will be held at Business Design Centre in London.
C. They all believe that its introduction has led to a modern, more professional corporate image and greater confidence among them.
D. One entry predicted that uniform fabrics would incorporate security aids which are read by sensors on doors and only allow access to authorised personnel.
E. In her opinion this had been achieved at half the cost of the other entries, with the average cost per person being £201,and each uniform being expected to last two years.
F. It asked why the uniform was introduced, who it was designed to be worn by, and how the firm went about selecting a supplier.
G. She felt that the head receptionist at the hotel should be asked to put forward the views and preferences of the team.
H. In its entry it said:‘Substantial investment has been made in this uniform because uniforms are seen as a very important area.’
I. One reason for this is that all three proved to the judges that they had thoroughly researched their choice of new uniforms.
4、
Questions 8 - 12
·Read this advertisement about business book reviews.
·Choose the best sentence from the opposite page to fill each of the gaps.
·For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
·Do not mark any letter twice.

A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
5、
Questions 8 - 12
Read this advertisement about business book reviews.
Choose the best sentence from the opposite page to fill each of the gaps.
For each gap 8 - 12, mark one letter A - I on your Answer Sheet.
Do not mark any letter twice.

A) These introductory texts are the most important books and using them can pay big dividends.
B) Discover practical tips and techniques you can apply without delay.
C) In order to avoid this problem, we select for you only the truly worthwhile titles and reject the rest.
D) According to studies published in psychology journals, you retain the content of a summary better than a book.
E) He or she would take the most important ideas from each one, and compile them into a neat executive summary.
F) With the breadth and depth of knowledge gained from books, it is less likely that you'll be caught off guard.
G) Each contains all the key points in the original book, but instead of 200 to 500 pages there are only eight pages.
H) There's a sample of the superb business titles that we summarise for you.
I) With all the reading you have to do in the normal course of your work, you find it impossible to keep up with all the new business books.
6、
Questions 8-12
·Read this text about electrical power in Canada.
·Choose the best sentence from the list A-I to fill each of the blanks.
·For each blank (8 - 12) mark one letter (A - I) on your Answer Sheet.
·De not mark any letter twice.
·One answer has been given as an example.
ELECTRICITY: WEALTH, MONEY, POWER
Canadian industries have prospered for more than a century on the country’s abundance of cheap, reliable electrical power. ____ example ____. In fact, Canada consumes more electricity on a per person basis than any country except for Norway ____ 8 ____
Electricity is a significant source of export income for Canada. ____ 9 ____ But in the 1970s , Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.
In 1985, exports of Canadian electrical power reached 1,400 million US dollars ____. 10 ____. Net electricity exports account for more than 60% of Canada’s balance of trade.
Domestically, Canada continues to generate electrical power, primarily from water ____ 11 ____ Exports of electricity are now subject to forces far beyond the control of utility managers ____ 12 ____
Example: B
A. Besides, electricity from coal and nuclear is 50% to 75% cheaper than many other industrial nations.
B. Generated primarily by water, our power supplies have attracted and supported energy-intensive industries such as mining.
C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.
D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s.
E. Two large nuclear power plants began to generate electricity.
F. Since then, electricity’ exports have declined but they have continued to exceed 700 million US dollars.
G. Environmental and trade policies all influence electrical production and trade.
H. Canada and the U. S. imported and exported power in almost equal measures after 1901.
I. Therefore, the Canadian government has little influence on these forces.
7、
PART FOUR
Questions 21-35
•Read the text below about job prospects at the Provincial Bank.
•Choose the correct word A, B, C, or, D on the opposite page to fill each gap.
•For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.
Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________. The bank's comprehensive training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank's (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank's performance. It welcomes good graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.
Example: A budgetary B fiscal C financial D economic
21 A opened B entered C turned D become
22 A hold B do C keep D own
23 A career B catalogue C record D experience
24 A area B trade C record D market
25 A making B reaching C developing D heightening
26 A present B treat C deal D handle
27 A observing B attending C involving D staying
28 A services B goods C creations D abilities
29 A colleague B members C people D persons
30 A qualified B combined C fastened D linked
31 A main B vital C necessary D superior
32 A therefore B thus C provided D only
33 A succeed B realize C gain D overcome
34 A choice B chance C likelihood D probability
35 A forecast B believe C suppose D expect
8、PART ONE
Questions 1-7
Look at the sentences below and the job advertisements on the opposite page.
Which job does each sentence 1-7 refer to?
For each sentence, mark one letter (A, B, C or D) on your Answer Sheet.
You will need to use some of these letters more than once.
Example:0 This post involves some secretarial duties.
0 A B C D
1 You will be responsible for the operation of a computer system.
2 You must be able to forecast what people will want to wear.
3 You will be able to work with people from many different countries and backgrounds.
4 You will have a qualification which covers two subject areas.
5 It is necessary to have worked in this sector before.
6 You will need to keep in contact with the headquarters of the organization.
7 The advertisement emphasises the need to have a suitable approach to important people.
A
BUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution, possibly based on previous experience, plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language, be willing to travel extensively, and preferably have a degree.
B
DEPARTMENT STORE BUYERBased at our head office in London, you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build a strong relationship with our Italian office. You will have gained your buying experience in women's fashion and will hold a degree in design with a business studies component.
C
LEGAL SERVICES ADMINISTRATORAs head of the legal office, your work will include managing the office IT network, typing reports, diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials, so a mature and efficient manner is essential.
D
REGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning, contract negotiations, local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification.
簡答題
9、Part One
You are a manager in a company which manufactures office furniture. Next month you are going to London to discuss an important contract.
Write a note of 30-40 words to your assistant:
1. saying when you want to leave and return
2. asking him to book flights
3. telling him which hotel to book
Part Two
You recently attended a one-day training course on health and safety. You were disappointed with the course.
Read the advertisement below, which gives the details of the course. You have written some notes on the advertisement.
Then using your handwritten notes, write a letter to the company, complaining about the course.
Do not include postal address.
Write 100-120 words.
Write on your answer sheet.
10、• Read the article below about the winner of a business award .
• In most of the lines 34-45 there is one extra word . It is either grammatically incorrect or
doesn’t fit in the meaning of the text . Some lines, however, are correct .
• If a line is correct , write CORRECT on your Answer Sheet .
• If there is a extra word in the line , write the extra word in CAPITAL LETTER on your Answer Sheet.
• The exercises begins with two examples , (0) and (00) .
Examples
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FOOD TECHNOLOGISTS REQUIRED |
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0 For all the diversity of the people who work at WP Foods , there is one 00 single thing that unites to us all : a passion to create something special 34 and a determination to be the best in whatever we do . We’ve been 35 producing high-quality foods for over than a century , and we travel to the 36 ends of all the earth to create the next generation of foods and drinks so 37 as to give delight our millions of customers . And thanks to our dedicated 38 staff , our much-loved brands just keep getting on better . We are now 39 seeking to appoint as innovators to manage a number of new teams in 40 the organization . Applicants must have qualified a research degree in 41 Food Technology plus at least four years’ industrial experience . We 42 need people with a high level of their team spirit who show themselves 43 be capable of explaining technical concepts to non-technical people. 44 Those appointed will spend significant amount of time in other countries 45 for seeking new ingredients , but will also have a major influence on change throughout the business. |

