2016年商務(wù)英語考試BEC高級考前押題

單項(xiàng)選擇題
    1、根據(jù)下列短文，回答題：
    
    A The term is less effective, however, in areas where style and fashion play a smaller role.
    B The product hidden behind this attractive exterior may be exactly the same as an item selling for half the price, and shoppers may be quite aware of this.
    C The results suggest that the term 'premium' means very little to consumers.
    D A fifth of them went further, and dismissed the very word as simply a way of loading prices.
    E It follows that price and utility are not the only factors in play when it comes to purchasing decisions.
    F With such an incentive, the challenge for marketers is to find the triggers that
    can turn an ordinary product into something consumers will accept as premium.
    G The survey found that consumers were prepared to pay top prices for speciality
    items, just as long as prices for everyday products remained low.
    H When they succeed, marketers are able to charge high prices for the resulting product.
    回答第9空。
    2、PART TW0
     Questions 9～1 4
    •Read this text taken from an article about advertising．
    •Choose the best sentence to fill each of the gaps．
    •For each gap 9～14，mark one letter(A—H)on your Answer Sheet．
    •Do not use any letter more than once．
    •There is an example at the beginning，(0)．
    
    
    根據(jù)以上資料請回答第9題：_________。
    3、根據(jù)聽到的內(nèi)容，回答題。
    
    回答第18空。
    4、Why does Kevin think the case study exercise is a reliable test?
    A．It puts candidates in a realistic situatio
    B．It shows what priorities candidates hav
    C．It requires candidates to think quickl
    5、How does Europa Marketing deal with their customers?
    
    填空題
    6、回答聽力第4題：_________。
    7、Questions 41—52
    ·Read the text below about after—sale service． 
    ·In most of the lines 41—52 there is one extra word．It is either grammatically incorrect or does not fit in with the meaning of the text．Some lines，however，are correct． 
    ·If a line is correct，write CORRECT on-your Answer Sheet． 
    ·If there is an extra word in the line，write the extra word in CAPITAL LETTERS on your Answer Sheet． 
    ·The exercise begins with two examples，(0)and(00)．
    
    根據(jù)以上資料請回答第41題：_________
    8、__________
    簡答題
    9、Training: the importance of training staff to use new technology
    10、