1.Why take BEC exams?
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
2. What is International Business English? 什么是國際商務(wù)英語?
國際商務(wù)英語，指的是人們從事國際商務(wù)活動中所使用的具有行業(yè)特征的英語，這些行業(yè)包括：國際貿(mào)易、國際金融、國際會計、國際運輸、國際商法、保險、銀行、經(jīng)濟(jì)、營銷、物流、企業(yè)管理、商業(yè)服務(wù)等。
由此看來，商務(wù)英語不是一種獨立的語言，它仍然是英語，是在國際商務(wù)背景下使用的英語。
ⅲ 、 How to learn International Business English? 怎樣學(xué)習(xí)國際商務(wù)英語?
掌握一定的商務(wù)英語詞匯、短語和句型。
(1) 詞匯方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短語方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market
strong growth
rigorous quality control
wide suitability
wide business context
value for study and business career
international recognition for work and study
2. What is International Business English? 什么是國際商務(wù)英語?
國際商務(wù)英語，指的是人們從事國際商務(wù)活動中所使用的具有行業(yè)特征的英語，這些行業(yè)包括：國際貿(mào)易、國際金融、國際會計、國際運輸、國際商法、保險、銀行、經(jīng)濟(jì)、營銷、物流、企業(yè)管理、商業(yè)服務(wù)等。
由此看來，商務(wù)英語不是一種獨立的語言，它仍然是英語，是在國際商務(wù)背景下使用的英語。
ⅲ 、 How to learn International Business English? 怎樣學(xué)習(xí)國際商務(wù)英語?
掌握一定的商務(wù)英語詞匯、短語和句型。
(1) 詞匯方面
commercial
e.g. The TV show was interrupted by too many commercials.
prospect
e.g. He called on some prospects but failed to make a sale.
make
e.g. These products are of Chinese make.
The factory manufactured five makes of tractors.
(2) 短語方面
soft selling hard selling
Some sales people adopt a direct ‘hard sell’ approach, while others use a more indirect ‘soft sell’ approach.
have a bad year
The corporation is having a bad year and it will probably be necessary to dismiss a few office staff.
break into/penetrate the market
There is chance that we’ll manage to break into the UK market