廣告類+ 觀點(diǎn)類：
Some people believe that advertisement discourages us from being different individuals by making us all want be or look the same，to what extent do you agree or disagree?有人認(rèn)為廣告使我們變得趨同，你是否認(rèn)同這個(gè)觀點(diǎn)?
解析題目：我們失去個(gè)性，變得相似是因?yàn)槭艿綇V告的影響。
寫作思路：讓步反駁：(讓步觀點(diǎn)的合理性，反駁其不合理)
薛鵬點(diǎn)評(píng)：經(jīng)典舊題，終于考察遺漏太久的廣告話題，來(lái)自2012年10月27日雅思寫作。
新東方薛鵬原創(chuàng)范文賞析：
首段：背景介紹 + 爭(zhēng)議焦點(diǎn) + 作家立場(chǎng)
Nothing has received more praise and abuse than advertisements. Although we may pride ourselves on good tastes, we are no longer free to choose the things we want, for advertisement exerts a subtle influence on us. So influential are various advertisings that some people argue that ads make us lose individuality. In this essay, I will endeavor to explore whether or not various advertisements wipe out our individual uniqueness.
解析：endeavor to do sth v 努力做……
解析：lose individuality v失去個(gè)性
解析：wipe out v 使消除
二段：讓步原題觀點(diǎn)的合理性：廣告確實(shí)使得一些人變得相似。
Granted，I have to concede that many consumers，especially whose unwise buyers or impulsive teenagers，might be swayed by various advertisement campaigns and thus buy the similar goods. A case in point is that small phone sale booms early overnight and almost every individual owns an I-phone. It is conceivable that the fantastic pictures and witty slogans of ads is an indispensable contributing factors to such an uniform consumption of small phone. Therefore, it is never without reasons to believe that ads, to some extent, make us become similar with each other. Further, one’s sense of vanity, sometimes, contribute to people’s conformity. When confronted with the universally accepted notion that only material success can judge one’s social status, some adults like to follow the trend and purchase the same luxurious commodities, which also makes them look the same.
解析：sense of vanity n 虛榮心
解析：contribute to people’s conformity v 導(dǎo)致了人們的相似性
解析：follow the trend v跟風(fēng)
解析：purchase the same luxurious commodities 購(gòu)買相似的奢侈品
解析：luxury n 奢華
拓展：luxurious adj 奢華的
三段：反駁原題觀點(diǎn)不合理性：廣告不是人們趨同的根源。
What I want to rebut，however，is that it is rather groundless to simply believe that the impacts of ads are the root causes of people’s similarity. More people, those wise buyers or faithful consumers of one brand can successfully resist the temptation of ads, they tend to maintain personal favor in electronic products, daily consumption and so on. Still, as for those who have limited amount of money at their own disposal, they will wisely allocate their hardly earned money, thereby, the influence of ads exert a trivial impact on them. Last, such is human nature to stand out from the rest and pursue unique charm in terms of personal necessities，therefore，even rich people sometimes resist the popular brand，so，it is unfair to say ads make us become similar.
解析：such is human nature to do sth 做……是人之本性
解析：stand out from the rest 出類拔萃;與眾不同
解析：so，it is unfair to say …… 說(shuō)……是公平的;
尾段：總結(jié)作家立場(chǎng)：
To sum, personal consumption needs and abilities will determine their choice of buying. It is hard to say people’s similarities is only the result of advertisement campaign. When consumers have a wide range of choices, ads actually make them become different rather than identical.
解析：have a wide range of choices 有多元的選擇
解析：advertisement campaign n廣告宣傳;廣告營(yíng)銷
新東方網(wǎng)薛鵬原創(chuàng)廣告話題基礎(chǔ)語(yǔ)料庫(kù)：
1. advertisement = advertising n 廣告雅思詞匯下載
2. TV commercial n 電視廣告
3. advertisement campaign n 廣告宣傳
4. public-service ads = public –interest ads n 公益廣告
5. rational consumers = wise buyers n理性的消費(fèi)者
6. wise buying = rational consumption n 理性消費(fèi)
7. ads produced by super stars n明星做的廣告
8. makeup ads n化妝品廣告
9. medicine ads n 藥品廣告
10. street flyers n 街頭廣告
新東方網(wǎng)薛鵬原創(chuàng)廣告話題拓展語(yǔ)料庫(kù)：
談及廣告的利好：
1. Under no circumstances can we understate the indispensable roles of ads in our lives. 我們不能忽視廣告在生活中的作用。
解析：under no circumstances = on no account v絕不……
2. witty slogan n智慧的宣傳語(yǔ)
3. eye-catching pictures n 精美的圖片
4. exert a subtle influence on v對(duì)于 ……有微妙的影響
5. ……could play the role of educator v 可以扮演教育者的角色
6. …… is a one of significant sources of getting information v是獲得信息的重要的源泉之一
7. …… bring huge convenience to consumers v 給消費(fèi)者帶來(lái)巨大便利
8. ……serve the function of entertainment v滿足娛樂(lè)功能
9. promote the sales of the relevant products v 提高相關(guān)產(chǎn)品的銷量
10. help relevant enterprises to compete for the lion’s share in the market v 幫助企業(yè)實(shí)現(xiàn)大盈利
解析：lion’s share n大的份額
談及廣告的弊端：
1. We can，however， never ignore the negative influence induced by advertisement campaign. 然而，我們不能忽視由于廣告宣傳引起的弊端。
2. Many advertising companies produce advertisements with famous actors or popular singers 很多的廣告公司會(huì)雇傭歌手以及明星代言商品。
3. fake and illegal ads n虛假的非法的廣告
4. …… are full of flowery phrases and empty promises v充滿了花哨的宣傳語(yǔ)以及空洞的。
5. buy goods without consideration v沖動(dòng)購(gòu)物
6. purchase goods impulsively v沖動(dòng)購(gòu)物
7. endanger the consumers’ interests v 威脅到消費(fèi)者的利益
解析：endanger v危及到……
8. impose much pressure upon consumers economically v 增加消費(fèi)者的經(jīng)濟(jì)負(fù)擔(dān)
點(diǎn)評(píng)：句型可以舉一反三反對(duì)政府的投資策略
9. consumers are affected by = consumers are influenced by = consumers are swayed by …… v消費(fèi)者被 …… 影響
解析：sway v使搖擺;受影響
10. poorly educated children in the remote rural areas n偏遠(yuǎn)農(nóng)村地區(qū)的文盲兒童
點(diǎn)評(píng)：illiterate = poorly educated adj 沒(méi)有受到良好教育的
作者介紹：
薛鵬(@雅思小鵬哥)，新東方網(wǎng)專欄作家，高中時(shí)代出版詩(shī)文集《選擇堅(jiān)強(qiáng)》，每年創(chuàng)作20萬(wàn)字原創(chuàng)語(yǔ)料庫(kù)以及范文。吉林大學(xué)外國(guó)語(yǔ)言學(xué)及應(yīng)用語(yǔ)言學(xué)碩士。17年英語(yǔ)教學(xué)經(jīng)驗(yàn) (7年新東方雅思托福SAT教學(xué)經(jīng)歷)，前長(zhǎng)春新東方功勛教師，多次培訓(xùn)出雅思和托福高分學(xué)員(雅思寫作7.5分，托福寫作29分)。
愛(ài)生活，愛(ài)運(yùn)動(dòng)，愛(ài)音樂(lè)電影，愛(ài)旅行美食，愛(ài)讀書攝影，更愛(ài)英語(yǔ)教學(xué)。20歲登上英語(yǔ)講臺(tái)，主講英語(yǔ)萬(wàn)詞速記課程。熟悉GRE、TOEFL、SAT、TEM、CET等各級(jí)別詞匯教學(xué)。
大一時(shí)即在報(bào)刊雜志上主持“英語(yǔ)學(xué)習(xí)系列談”以及“薛鵬教你學(xué)單詞”等專欄。2006年獲得“外研社/朗文杯”新概念背誦大賽吉林省賽區(qū)大學(xué)成人組冠軍，全國(guó)總決賽大學(xué)成人組二等獎(jiǎng)。
對(duì)于各類寫作課程有精深研究，授課方式行云流水，妙語(yǔ)連珠，知識(shí)底蘊(yùn)深厚，對(duì)學(xué)員極具有啟迪性和激勵(lì)性。
教學(xué)理念：Education is not the filling of a pail but the lighting of a fire.(教育不是注滿一桶水，而是點(diǎn)燃一把火)