英語(yǔ)資源頻道為大家整理的圣誕節(jié)英語(yǔ)資料：圣誕節(jié)最流行品牌密碼，小編在這里祝大家圣誕節(jié)快樂(lè) Merry Christmas:)
今年 圣誕節(jié) 前夕，由北大、清華等十個(gè)大學(xué)的博士生聯(lián)合署名的一份《走出文化集體無(wú)意識(shí)，挺立中國(guó)文化主體性——我們對(duì)“耶誕節(jié)”問(wèn)題的看法》倡議書，經(jīng)由三個(gè)儒家網(wǎng)站聯(lián)合公布后，猶如投下一顆重磅炸彈，引起了網(wǎng)絡(luò)的熱烈討論，有贊成的，有反對(duì)的，有叫好的，有唾罵的，把今年的 圣誕節(jié) 攪得不亦樂(lè)乎！
This Christmas Eve, Peking University, Tsinghua ten famous University doctoral jointly signed a "out of the collective cultural unconscious, stand China Cultural Subjectivity -- the" Christmas "issues" proposal, the three Confucian website announced, like dropping a bomb has aroused a heated discussion, network, in favour of, have the opposition, there are good, have spurned, to this year's Christmas get awfully!
那么，到底我們應(yīng)該抵制 圣誕節(jié) 還是狂歡圣誕節(jié)？其實(shí)，如果從民族情感的角度來(lái)看，這是一個(gè)無(wú)須回答的問(wèn)題；如果從找樂(lè)子或找爛漫的角度考慮，我們應(yīng)該狂歡圣誕節(jié)；而從品牌營(yíng)銷的角度來(lái)看，這是一個(gè)很可笑的問(wèn)題，因?yàn)榈种剖フQ節(jié)和抵制日貨沒(méi)有什么兩樣，甚至更加可笑——我想大部分中國(guó)人能夠在思想上接受抵制日貨的倡議（行動(dòng)上就因人而異了），但卻沒(méi)有多少人能接受抵制圣誕節(jié)，因?yàn)槭フQ節(jié)已經(jīng)成為全球性的節(jié)日而不是某個(gè)國(guó)家的專利。
So, what we should boycott Christmas or Christmas Carnival? In fact, if from the emotional point of view, this is a no answer; if consider from fun or find a brilliant point of view, we should Carnival Christmas; and from the perspective of brand marketing, this is a ridiculous question, because the boycott Christmas and a boycott of Japanese goods no what two, even more ridiculous -- I think most Chinese can accept a boycott of Japanese goods initiative in thought (the actions will differ from man to man the), but not many people can accept the boycott Christmas, because Christmas has become a global holiday rather than a national patent.
圣誕節(jié)這個(gè)節(jié)日品牌在中國(guó)的流行，不能簡(jiǎn)單的解釋為國(guó)人的“崇洋媚外”或者“集體無(wú)意識(shí)”，它在中國(guó)能夠如此的風(fēng)靡，有著多個(gè)品牌密碼。
This Christmas festival brand popular in China, no simple explanation for the people of the "modern" or "collective unconscious", it can be so popular in China, there are many brands password.
首先，最關(guān)鍵的是圣誕節(jié)品牌的核心訴求：爛漫、歡樂(lè)，滿足大眾的需求。
First of all, the key is the core demands Christmas brand: brilliant, joy, meet the needs of the public.
應(yīng)該說(shuō)十大博士生的愛(ài)國(guó)情懷值得肯定，但是他們卻明顯的“知其然而不知所以然”！圣誕節(jié)為什么流行？作為在每年數(shù)十個(gè)節(jié)日品牌中脫穎而出，大受國(guó)人追捧的品牌，圣誕節(jié)品牌滿足了中國(guó)消費(fèi)者內(nèi)心深處的情感需求，扣動(dòng)了消費(fèi)者內(nèi)心深處那根渴望爛漫，渴望狂歡的心弦。
It should be said that the ten doctoral students patriotism is worthy of recognition, but they have obvious "knows its however not knowing why it is so"! Why Christmas is popular? As the talent showing itself in the annual festival in dozens of brands, most people in hot pursuit of the brand, brand to meet the China Christmas consumer emotional needs, pulled the consumer heart the desire in full bloom, desire Carnival heartstrings.
殊不知，中國(guó)社會(huì)的價(jià)值觀現(xiàn)在已經(jīng)發(fā)生了翻天覆地的變化，追求自我，追求爛漫，追求歡樂(lè)已經(jīng)成了現(xiàn)代生活的主旋律，這是一個(gè)不可逆轉(zhuǎn)的歷史潮流和國(guó)際化潮流。而圣誕節(jié)的許愿形式，圣誕節(jié)狂歡形式等現(xiàn)代感極強(qiáng)的節(jié)日方式，已經(jīng)將這個(gè)節(jié)日打上深深的爛漫與歡樂(lè)的烙印。而反觀中國(guó)的傳統(tǒng)節(jié)日，大部分缺乏現(xiàn)代感
However, Chinese social values have now changed turn the world upside down change, the pursuit of self, the pursuit of the brilliant, the pursuit of happiness has become the main theme of modern life, this is an irreversible trend of history and the trend of internationalization. Christmas wish, Christmas Carnival forms strong modern holiday, the holiday has been marked with deep brilliant and happy. In the China traditional festivals, most of the lack of modern sense
其次，圣誕節(jié)的品牌定位于中高端，彰顯品牌的高品位，而有品位又在國(guó)際上已經(jīng)流行的舶來(lái)品是中國(guó)消費(fèi)者最趨之若騖的。
Secondly, the Christmas brand positioning in the high-end, high grade brand is revealed, and a grade has been popular in the international Chinese exotic is most consumers like a flock of ducks.
圣誕節(jié)最流行的地方在哪里？在美歐國(guó)家，在經(jīng)濟(jì)發(fā)達(dá)的國(guó)家，或許在這些國(guó)家圣誕節(jié)并不代表著品位，但在中國(guó)，圣誕節(jié)卻是品位的的象征。我們都知道，經(jīng)濟(jì)發(fā)達(dá)國(guó)家的優(yōu)秀品牌在中國(guó)很容易流行，因?yàn)樗鼭M足了高屋建瓴的原則，比如麥當(dāng)勞、肯德基、可口可樂(lè)、寶馬、奔馳等。那么，來(lái)自經(jīng)濟(jì)發(fā)達(dá)國(guó)家的優(yōu)秀品牌自然也就成了有品位的品牌，于是，圣誕節(jié)這個(gè)西洋文化品牌攜帶著其精致的產(chǎn)品長(zhǎng)驅(qū)直入并且風(fēng)靡全國(guó)也就在情理之中了，對(duì)于這種“洪水猛獸”我們能堵得住，抵制得了嗎？我們是否更應(yīng)該借鑒魯迅先生的“拿來(lái)主義”，并進(jìn)行合理“疏導(dǎo)”？
Christmas is the most popular place in where? In the US and Europe countries, in economically developed countries, perhaps in these countries Christmas does not represent a grade, but in China, Christmas is the symbol of grade. As we all know, excellent brand developed countries easily pop in China, because it satisfies the principle of sweep down irresistibly from a commanding height, such as McDonald's, KFC, Coca-Cola, BMW, Mercedes Benz etc.. Then, excellent brand from developed countries naturally became a grade of the brand, so this Christmas, western culture brand with its refined products march into and became popular all over the country and also in the reason, for this "great scourges" we can to stop, resist? Whether we should learn from Mr. Lu Xun's "ism", and "grooming" reasonable?
第三，圣誕節(jié)品牌的“產(chǎn)品”，往往能寄托消費(fèi)者的情感，并且比較時(shí)尚化。
Third, Christmas brand "products", often on consumer's emotion, and fashion.
圣誕節(jié)的“產(chǎn)品”包括圣誕樹、圣誕歌、圣誕卡、圣誕老人、圣誕禮物、圣誕大餐，還有圣誕PARTY等。這里的圣誕樹和圣誕禮物在中國(guó)被精明的商家發(fā)揚(yáng)光大。在大城市，一到圣誕節(jié)，總會(huì)有很多商場(chǎng)門口樹著高高的圣誕樹，掛滿了各種禮品或者許愿卡，很多消費(fèi)者為了能在圣誕樹上掛個(gè)卡許個(gè)愿，而不惜掏空腰包。
Christmas "product" including Christmas trees, Christmas, Christmas cards, Santa Claus, Christmas gifts, Christmas dinner, and Christmas PARTY. Here Christmas tree and Christmas gifts are smart in Chinese businesses carry forward. In the big city, a Christmas tree, there are a lot of shopping malls door with tall Christmas Tree Association, filled with all kinds of gifts or wish card, many consumers in order to Christmas tree hung a cash a wish, at the expense of empty pockets.
今年 圣誕節(jié) 前夕，由北大、清華等十個(gè)大學(xué)的博士生聯(lián)合署名的一份《走出文化集體無(wú)意識(shí)，挺立中國(guó)文化主體性——我們對(duì)“耶誕節(jié)”問(wèn)題的看法》倡議書，經(jīng)由三個(gè)儒家網(wǎng)站聯(lián)合公布后，猶如投下一顆重磅炸彈，引起了網(wǎng)絡(luò)的熱烈討論，有贊成的，有反對(duì)的，有叫好的，有唾罵的，把今年的 圣誕節(jié) 攪得不亦樂(lè)乎！
This Christmas Eve, Peking University, Tsinghua ten famous University doctoral jointly signed a "out of the collective cultural unconscious, stand China Cultural Subjectivity -- the" Christmas "issues" proposal, the three Confucian website announced, like dropping a bomb has aroused a heated discussion, network, in favour of, have the opposition, there are good, have spurned, to this year's Christmas get awfully!
那么，到底我們應(yīng)該抵制 圣誕節(jié) 還是狂歡圣誕節(jié)？其實(shí)，如果從民族情感的角度來(lái)看，這是一個(gè)無(wú)須回答的問(wèn)題；如果從找樂(lè)子或找爛漫的角度考慮，我們應(yīng)該狂歡圣誕節(jié)；而從品牌營(yíng)銷的角度來(lái)看，這是一個(gè)很可笑的問(wèn)題，因?yàn)榈种剖フQ節(jié)和抵制日貨沒(méi)有什么兩樣，甚至更加可笑——我想大部分中國(guó)人能夠在思想上接受抵制日貨的倡議（行動(dòng)上就因人而異了），但卻沒(méi)有多少人能接受抵制圣誕節(jié)，因?yàn)槭フQ節(jié)已經(jīng)成為全球性的節(jié)日而不是某個(gè)國(guó)家的專利。
So, what we should boycott Christmas or Christmas Carnival? In fact, if from the emotional point of view, this is a no answer; if consider from fun or find a brilliant point of view, we should Carnival Christmas; and from the perspective of brand marketing, this is a ridiculous question, because the boycott Christmas and a boycott of Japanese goods no what two, even more ridiculous -- I think most Chinese can accept a boycott of Japanese goods initiative in thought (the actions will differ from man to man the), but not many people can accept the boycott Christmas, because Christmas has become a global holiday rather than a national patent.
圣誕節(jié)這個(gè)節(jié)日品牌在中國(guó)的流行，不能簡(jiǎn)單的解釋為國(guó)人的“崇洋媚外”或者“集體無(wú)意識(shí)”，它在中國(guó)能夠如此的風(fēng)靡，有著多個(gè)品牌密碼。
This Christmas festival brand popular in China, no simple explanation for the people of the "modern" or "collective unconscious", it can be so popular in China, there are many brands password.
首先，最關(guān)鍵的是圣誕節(jié)品牌的核心訴求：爛漫、歡樂(lè)，滿足大眾的需求。
First of all, the key is the core demands Christmas brand: brilliant, joy, meet the needs of the public.
應(yīng)該說(shuō)十大博士生的愛(ài)國(guó)情懷值得肯定，但是他們卻明顯的“知其然而不知所以然”！圣誕節(jié)為什么流行？作為在每年數(shù)十個(gè)節(jié)日品牌中脫穎而出，大受國(guó)人追捧的品牌，圣誕節(jié)品牌滿足了中國(guó)消費(fèi)者內(nèi)心深處的情感需求，扣動(dòng)了消費(fèi)者內(nèi)心深處那根渴望爛漫，渴望狂歡的心弦。
It should be said that the ten doctoral students patriotism is worthy of recognition, but they have obvious "knows its however not knowing why it is so"! Why Christmas is popular? As the talent showing itself in the annual festival in dozens of brands, most people in hot pursuit of the brand, brand to meet the China Christmas consumer emotional needs, pulled the consumer heart the desire in full bloom, desire Carnival heartstrings.
殊不知，中國(guó)社會(huì)的價(jià)值觀現(xiàn)在已經(jīng)發(fā)生了翻天覆地的變化，追求自我，追求爛漫，追求歡樂(lè)已經(jīng)成了現(xiàn)代生活的主旋律，這是一個(gè)不可逆轉(zhuǎn)的歷史潮流和國(guó)際化潮流。而圣誕節(jié)的許愿形式，圣誕節(jié)狂歡形式等現(xiàn)代感極強(qiáng)的節(jié)日方式，已經(jīng)將這個(gè)節(jié)日打上深深的爛漫與歡樂(lè)的烙印。而反觀中國(guó)的傳統(tǒng)節(jié)日，大部分缺乏現(xiàn)代感
However, Chinese social values have now changed turn the world upside down change, the pursuit of self, the pursuit of the brilliant, the pursuit of happiness has become the main theme of modern life, this is an irreversible trend of history and the trend of internationalization. Christmas wish, Christmas Carnival forms strong modern holiday, the holiday has been marked with deep brilliant and happy. In the China traditional festivals, most of the lack of modern sense
其次，圣誕節(jié)的品牌定位于中高端，彰顯品牌的高品位，而有品位又在國(guó)際上已經(jīng)流行的舶來(lái)品是中國(guó)消費(fèi)者最趨之若騖的。
Secondly, the Christmas brand positioning in the high-end, high grade brand is revealed, and a grade has been popular in the international Chinese exotic is most consumers like a flock of ducks.
圣誕節(jié)最流行的地方在哪里？在美歐國(guó)家，在經(jīng)濟(jì)發(fā)達(dá)的國(guó)家，或許在這些國(guó)家圣誕節(jié)并不代表著品位，但在中國(guó)，圣誕節(jié)卻是品位的的象征。我們都知道，經(jīng)濟(jì)發(fā)達(dá)國(guó)家的優(yōu)秀品牌在中國(guó)很容易流行，因?yàn)樗鼭M足了高屋建瓴的原則，比如麥當(dāng)勞、肯德基、可口可樂(lè)、寶馬、奔馳等。那么，來(lái)自經(jīng)濟(jì)發(fā)達(dá)國(guó)家的優(yōu)秀品牌自然也就成了有品位的品牌，于是，圣誕節(jié)這個(gè)西洋文化品牌攜帶著其精致的產(chǎn)品長(zhǎng)驅(qū)直入并且風(fēng)靡全國(guó)也就在情理之中了，對(duì)于這種“洪水猛獸”我們能堵得住，抵制得了嗎？我們是否更應(yīng)該借鑒魯迅先生的“拿來(lái)主義”，并進(jìn)行合理“疏導(dǎo)”？
Christmas is the most popular place in where? In the US and Europe countries, in economically developed countries, perhaps in these countries Christmas does not represent a grade, but in China, Christmas is the symbol of grade. As we all know, excellent brand developed countries easily pop in China, because it satisfies the principle of sweep down irresistibly from a commanding height, such as McDonald's, KFC, Coca-Cola, BMW, Mercedes Benz etc.. Then, excellent brand from developed countries naturally became a grade of the brand, so this Christmas, western culture brand with its refined products march into and became popular all over the country and also in the reason, for this "great scourges" we can to stop, resist? Whether we should learn from Mr. Lu Xun's "ism", and "grooming" reasonable?
第三，圣誕節(jié)品牌的“產(chǎn)品”，往往能寄托消費(fèi)者的情感，并且比較時(shí)尚化。
Third, Christmas brand "products", often on consumer's emotion, and fashion.
圣誕節(jié)的“產(chǎn)品”包括圣誕樹、圣誕歌、圣誕卡、圣誕老人、圣誕禮物、圣誕大餐，還有圣誕PARTY等。這里的圣誕樹和圣誕禮物在中國(guó)被精明的商家發(fā)揚(yáng)光大。在大城市，一到圣誕節(jié)，總會(huì)有很多商場(chǎng)門口樹著高高的圣誕樹，掛滿了各種禮品或者許愿卡，很多消費(fèi)者為了能在圣誕樹上掛個(gè)卡許個(gè)愿，而不惜掏空腰包。
Christmas "product" including Christmas trees, Christmas, Christmas cards, Santa Claus, Christmas gifts, Christmas dinner, and Christmas PARTY. Here Christmas tree and Christmas gifts are smart in Chinese businesses carry forward. In the big city, a Christmas tree, there are a lot of shopping malls door with tall Christmas Tree Association, filled with all kinds of gifts or wish card, many consumers in order to Christmas tree hung a cash a wish, at the expense of empty pockets.