為大家收集整理了《美國(guó)留學(xué)大學(xué)熱門(mén)專(zhuān)業(yè)之廣告學(xué)分支專(zhuān)業(yè)介紹》供大家參考，希望對(duì)大家有所幫助?。?！
美國(guó)廣告學(xué)分支專(zhuān)業(yè)。
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美國(guó)廣告學(xué)主要課程內(nèi)容：
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程
管理方向（Management track concentration courses）：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng)造方向（Creative track concentration courses）: Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design （first semester）;Advanced Art Direction;Advanced Copywriting;Portfolio Development I （second semester）; Portfolio Development II （third semester）
研究方向（Thesis track concentration courses）：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美國(guó)廣告學(xué)研究生職業(yè)前景：
就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，廣告客戶(hù)經(jīng)理，廣告銷(xiāo)售策劃，資深寫(xiě)得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場(chǎng)：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場(chǎng)策劃，研究機(jī)構(gòu)等。
通過(guò)上面對(duì)美國(guó)廣告學(xué)研究生申請(qǐng)及就業(yè)的解讀，相信對(duì)于很多計(jì)劃申請(qǐng)美國(guó)廣告學(xué)的學(xué)生可以參考上面的信息來(lái)提前做好申請(qǐng)美國(guó)研究生的準(zhǔn)備和規(guī)劃。
美國(guó)廣告學(xué)分支專(zhuān)業(yè)。
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美國(guó)廣告學(xué)主要課程內(nèi)容：
綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程
管理方向（Management track concentration courses）：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
創(chuàng)造方向（Creative track concentration courses）: Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design （first semester）;Advanced Art Direction;Advanced Copywriting;Portfolio Development I （second semester）; Portfolio Development II （third semester）
研究方向（Thesis track concentration courses）：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美國(guó)廣告學(xué)研究生職業(yè)前景：
就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，廣告客戶(hù)經(jīng)理，廣告銷(xiāo)售策劃，資深寫(xiě)得可以做到廣告創(chuàng)意總監(jiān)等。
就業(yè)市場(chǎng)：廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場(chǎng)策劃，研究機(jī)構(gòu)等。
通過(guò)上面對(duì)美國(guó)廣告學(xué)研究生申請(qǐng)及就業(yè)的解讀，相信對(duì)于很多計(jì)劃申請(qǐng)美國(guó)廣告學(xué)的學(xué)生可以參考上面的信息來(lái)提前做好申請(qǐng)美國(guó)研究生的準(zhǔn)備和規(guī)劃。