英語資源頻道為大家整理的chinadaily雙語新聞：蘋果發(fā)布CEO庫克致中國(guó)消費(fèi)者的信，供大家閱讀參考。
在315過去兩周左右時(shí)間里，圍繞著蘋果iPhone的保修問題一直是廣大消費(fèi)者和各大媒體關(guān)注的焦點(diǎn)。近日，蘋果發(fā)布了一封蘋果CEO Tim Cook致中國(guó)消費(fèi)者的信。信中表示，蘋果針對(duì)售后實(shí)施了四項(xiàng)重點(diǎn)改進(jìn)，其中包括對(duì)iPhone 4和iPhone 4S維修政策的調(diào)整。由于iPhone5一體化程度更高，機(jī)身和后殼無法分離，所以蘋果此前一直采用整機(jī)更換的維修方式，更換過的手機(jī)保修期按照一年重新計(jì)算。以下是蘋果官方發(fā)布的信函全文：
Here is the translated excerpt:
以下是蘋果官方發(fā)布的信函全文(中英對(duì)照)：
Dear Chinese consumers:
致尊敬的中國(guó)消費(fèi)者：
Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
在過去的兩周里，我們收到了許多關(guān)于Apple在中國(guó)維修和保修政策的反饋。我們不僅對(duì)這些意見進(jìn)行了深刻的反思，與相關(guān)部門一起仔細(xì)研究了 “三包” 規(guī)定，還審視了我們維修政策的溝通方式，并梳理了我們對(duì)Apple授權(quán)服務(wù)提供商的管理規(guī)范。我們意識(shí)到，由于在此過程中對(duì)外溝通不足而導(dǎo)致外界認(rèn)為Apple態(tài)度傲慢，不在意或不重視消費(fèi)者的反饋。對(duì)于由此給消費(fèi)者帶來的任何顧慮或誤會(huì)，我們表示誠(chéng)摯的歉意。
In order to further improve our level of service, we are implementing the following four major adjustments:
為了進(jìn)一步提高服務(wù)水平，我們正在實(shí)施以下四項(xiàng)重大調(diào)整：
[We will] improve the repair policy for the iPhone 4 and iPhone 4S.
改進(jìn)iPhone 4和iPhone 4S維修政策
[We will] provide a concise and clear repair and warranty policy statement on Apple’s official website.
在Apple官方網(wǎng)站上提供簡(jiǎn)潔清晰的維修和保修政策說明
[We will] increase the supervision and training given to Apple’s authorized service providers.
加大力度監(jiān)督和培訓(xùn)Apple授權(quán)服務(wù)提供商
[We will] make sure that consumers can easily contact Apple for feedback on our service and other related issues.
在315過去兩周左右時(shí)間里，圍繞著蘋果iPhone的保修問題一直是廣大消費(fèi)者和各大媒體關(guān)注的焦點(diǎn)。近日，蘋果發(fā)布了一封蘋果CEO Tim Cook致中國(guó)消費(fèi)者的信。信中表示，蘋果針對(duì)售后實(shí)施了四項(xiàng)重點(diǎn)改進(jìn)，其中包括對(duì)iPhone 4和iPhone 4S維修政策的調(diào)整。由于iPhone5一體化程度更高，機(jī)身和后殼無法分離，所以蘋果此前一直采用整機(jī)更換的維修方式，更換過的手機(jī)保修期按照一年重新計(jì)算。以下是蘋果官方發(fā)布的信函全文：
Here is the translated excerpt:
以下是蘋果官方發(fā)布的信函全文(中英對(duì)照)：
Dear Chinese consumers:
致尊敬的中國(guó)消費(fèi)者：
Over the past two weeks we have been receiving lot of feedback about Apple’s repair and warranty policy in China. We have thought deeply about those points of view and together with the relevant government departments carefully studied our “Three Guarantees” policy. We have also reviewed how we communicate about our maintenance policy and checked our management of our Apple authorized service providers. We are aware that a lack of communication during this process has led to the perception that Apple is arrogant and doesn’t care or attach enough importance to consumer feedback. We express our sincere apologies for any concerns or misunderstandings this gave consumers.
在過去的兩周里，我們收到了許多關(guān)于Apple在中國(guó)維修和保修政策的反饋。我們不僅對(duì)這些意見進(jìn)行了深刻的反思，與相關(guān)部門一起仔細(xì)研究了 “三包” 規(guī)定，還審視了我們維修政策的溝通方式，并梳理了我們對(duì)Apple授權(quán)服務(wù)提供商的管理規(guī)范。我們意識(shí)到，由于在此過程中對(duì)外溝通不足而導(dǎo)致外界認(rèn)為Apple態(tài)度傲慢，不在意或不重視消費(fèi)者的反饋。對(duì)于由此給消費(fèi)者帶來的任何顧慮或誤會(huì)，我們表示誠(chéng)摯的歉意。
In order to further improve our level of service, we are implementing the following four major adjustments:
為了進(jìn)一步提高服務(wù)水平，我們正在實(shí)施以下四項(xiàng)重大調(diào)整：
[We will] improve the repair policy for the iPhone 4 and iPhone 4S.
改進(jìn)iPhone 4和iPhone 4S維修政策
[We will] provide a concise and clear repair and warranty policy statement on Apple’s official website.
在Apple官方網(wǎng)站上提供簡(jiǎn)潔清晰的維修和保修政策說明
[We will] increase the supervision and training given to Apple’s authorized service providers.
加大力度監(jiān)督和培訓(xùn)Apple授權(quán)服務(wù)提供商
[We will] make sure that consumers can easily contact Apple for feedback on our service and other related issues.