原文15
出口商品必須有一流的品質(zhì)、款式、包裝和裝潢，但行之有效的廣告宣傳和促銷活動也很重要，尤其要提高用外語針對國外市場進行宣傳的能力。赴國外參展，派人員出國推銷，在國外建立生產(chǎn)或銷售點等等，一定要講求實效。要通過精加工和深加工提高出口商品的附加值;要努力生產(chǎn)適銷對路的名特優(yōu)新產(chǎn)品和“拳頭”產(chǎn)品打人國際市場。由于市場形勢千變?nèi)f化，出口產(chǎn)品必須不斷地更新?lián)Q代，做到你無我有，你有我優(yōu)，勝人一籌。
參考譯文
Export products must have first class quality，design，styling and
presentation.But effective publicity，advertising and promotion are also
essential.Development of expertise in advertising in foreign languages
targeted at foreign markets is particularly important.Discovery of
profitable outlets and connections is also of great
significance.Participation in trade fairs abroad，foreign travels by sales
forces and the setting up of production facilities or sales outlets
overseas must ensure that they are result-ended.
Methods of fine or intricate processing should be used to increase
the added value on export commodities.And efforts must be made to turn out
premium and novel products or the so-called“hardpunch”items that can edge
into foreign markets.With the market changing so quickly，export companies
should keep moving up—market——go where others cannot go or do whatever
they have a competitive edge over their rivals.
原文16
如今中國已經(jīng)加入世貿(mào)組織，傳統(tǒng)商務(wù)更必須與電子相結(jié)合才能參與新經(jīng)濟。網(wǎng)絡(luò)向會員提供買家信息，它的社區(qū)服務(wù)和電子商務(wù)有著高度的專業(yè)性。在“國際貿(mào)易商務(wù)社區(qū)”里，有專為做國際貿(mào)易準備的“函電中心”、“成本結(jié)算中心”、“制單中心”、“進出口代理”等，會員可以得到清清楚楚的貿(mào)易成本計算，可以在網(wǎng)上制單、在網(wǎng)上投保、在網(wǎng)上租船訂艙，在網(wǎng)上結(jié)算自己的貿(mào)易盈余。
參考譯文
Now China is already a WTO member，Chinese businesses can only participate
in the new economy by combining their operations with electronic
technology.The Internet provides buyers information to members who are
registered to providers，which offer their own highly specialized community
and e-business services.In the“World Trading Site”，there
are“Correspondence&Information Center‘’，“Cost&Settlement
Center”，“DocUlTlentation Center”.and“Agencies for Export&Import”for
traders and businesses that are on the international market.By using this
trade support platform for B—B business，member companies will be able to
see their own cost prediction，make their own documents，buy insurance. Book
shipping space，and even keep their own books without leaving their
computer terminals.