AA 關(guān)于AA的個(gè)人建議，天下出書(shū)一大抄，尤其開(kāi)頭結(jié)尾以抄原文為主, 畢竟字?jǐn)?shù)很重要，這里隊(duì)部分題目提供參考意見(jiàn)，畢竟很多人都有AA的模板，若有其他需要，請(qǐng)給我留言。
1. 題庫(kù)66. The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company’s human resources department, who is responsible for hiring new employees:
“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”
Discuss how well reasoned . . .etc.
l After this, because of this; fail to figure out the reason why the profits were increasing eight years ago.
l Commits the fallacy of “all things are equal”. The situation two years ago might not be exactly the same as the situation today.
2. 題庫(kù)36. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:
“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”
Discuss how well reasoned . . . etc. (2 次)
l Other factors: e.g. whether interest rate charged for overdue is competitive in the industry
l No causal relationship between donating to the environmental organization and charging higher interest rates.
3. 題庫(kù)40. The following appeared in the editorial section of a campus newspaper:
“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”
Discuss how well reasoned . . . etc.
l Unfairly assumes that increasing occupancy rates and lowering rents will ensure improved revenues.
l Ignore other factors lead to low occupancy rates (e.g. poor equipment provided)
4. “On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
l 首先從絕對(duì)值與百分?jǐn)?shù)的差異入手攻擊
l Younger consumers might prefer the department stores to other types of stores, and middle-aged consumers will turn their interests in other stores rather than department stores.
5. The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants useSmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”
Discuss how well reasoned . . .etc.
這個(gè)題目真是長(zhǎng)盛不衰,
l Not figure out the real reasons that lead to the “outselling” situation
l 文中提到survey,有模板的TX可以套，傳統(tǒng)的7宗罪攻擊
l Professional customers和general customers 無(wú)法類比
6. 題庫(kù)128. The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
Discuss how well reasoned . . . etc.
1. 題庫(kù)66. The following appeared in a memorandum from the CEO of a consumer electronics manufacturing firm to the head of the company’s human resources department, who is responsible for hiring new employees:
“Eight years ago, our firm’s profits were increasing with each new employee we added. We discovered that each employee had the skills and motivation to generate more revenue for the firm than his or her salary cost us. However, for the past two years, our profit margin has been falling, even though we have continued to add employees. Thus, our newer employees are not generating enough revenue to justify their salaries. We must not be hiring new employees with the same level of skills and motivation as those we used to attract. Clearly, then, failures in the human resources department account for our falling profits.”
Discuss how well reasoned . . .etc.
l After this, because of this; fail to figure out the reason why the profits were increasing eight years ago.
l Commits the fallacy of “all things are equal”. The situation two years ago might not be exactly the same as the situation today.
2. 題庫(kù)36. The following appeared as part of a plan proposed by an executive of the Easy Credit Company to the president:
“The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.”
Discuss how well reasoned . . . etc. (2 次)
l Other factors: e.g. whether interest rate charged for overdue is competitive in the industry
l No causal relationship between donating to the environmental organization and charging higher interest rates.
3. 題庫(kù)40. The following appeared in the editorial section of a campus newspaper:
“Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.”
Discuss how well reasoned . . . etc.
l Unfairly assumes that increasing occupancy rates and lowering rents will ensure improved revenues.
l Ignore other factors lead to low occupancy rates (e.g. poor equipment provided)
4. “On average, middle-aged consumers devote 39 percent of their retail expenditure to department store products and services, while for younger consumers the average is only 25 percent. Since the number of middle-aged people will increase dramatically within the next decade, department stores can expect retail sales to increase significantly during that period. Furthermore, to take advantage of the trend, these stores should begin to replace some of those products intended to attract the younger consumer with products intended to attract the middle-aged consumer.”
l 首先從絕對(duì)值與百分?jǐn)?shù)的差異入手攻擊
l Younger consumers might prefer the department stores to other types of stores, and middle-aged consumers will turn their interests in other stores rather than department stores.
5. The following appeared in a memorandum to a team developing accounting software for SmartPro Software, Inc.:
“Currently, more professional accountants useSmartPro accounting software than any other brand. However, in the market for personal accounting software for non-professionals to use in preparing their income tax returns, many of our competitors are outselling us. In surveys, our professional customers repeatedly say that they have chosen SmartPro Software because our most sophisticated software products include more advanced special features than competing brands. Therefore, the most effective way for us to increase sales of our personal accounting software for home users would clearly be to add the advanced special features that our professional software products currently offer.”
Discuss how well reasoned . . .etc.
這個(gè)題目真是長(zhǎng)盛不衰,
l Not figure out the real reasons that lead to the “outselling” situation
l 文中提到survey,有模板的TX可以套，傳統(tǒng)的7宗罪攻擊
l Professional customers和general customers 無(wú)法類比
6. 題庫(kù)128. The following appeared in a memorandum from the owner of Carlo’s Clothing to the staff:
“Since Disc Depot, the music store on the next block, began a new radio advertising campaign last year, its business has grown dramatically, as evidenced by the large increase in foot traffic into the store. While the Disc Depot’s owners have apparently become wealthy enough to retire, profits at Carlo’s Clothing have remained stagnant for the past three years. In order to boost our sales and profits, we should therefore switch from newspaper advertising to frequent radio advertisements like those for Disc Depot.”
Discuss how well reasoned . . . etc.