盤點(diǎn)百個(gè)最流行的管理詞匯:營銷篇

字號:

營銷篇
    * 4C營銷理論 (The Marketing Theory of 4Cs)
    * 4R營銷理論 (The Marketing Theory of 4Rs)
    * 4P營銷理論 (The Marketing Theory of 4Ps)
    * 感性營銷 (Sensibility Marketing)
    * 利基營銷 (Niche Marketing)
    * 交叉營銷 (Cross Marketing)
    * 知識營銷 (Infromation Marketing)
    * 文化營銷 (Cultural Marketing)
    * 服務(wù)營銷 (Services Marketing)
    * 體驗(yàn)營銷 (Experience Marketing)
    * 定制營銷 (Customization Marketing)
    * 色彩營銷 (Color Marketing)
    * 綠色營銷 (Green Marketing)
    * 關(guān)系營銷 (Relationship Marketing)
    * 合作營銷 (The Co Marketing Solution)
    * 伙伴營銷 (Partnership Marketing)
    * 一對一營銷 (One-to-One Marketing)
    * 差異化營銷 (Difference Marketing)
    * 大市場營銷 (Big Marketing)
    * 個(gè)性化營銷 (Personalization Marketing)
    * 堡壘式營銷 (Focalization Marketing)
    * 數(shù)據(jù)庫營銷 (Data base Marketing)
    * 服務(wù)分銷策略 (Services Distribution Strategy)
    * 服務(wù)促銷策略 (Services Sales Promotion Strategy)
    * 整合營銷傳播 (Integrated Marketing Communications, IMC)
    * 水壩式經(jīng)營 (Dam Operation)
    * 戰(zhàn)略營銷聯(lián)盟 (Strategic Marketing Union)
    * 網(wǎng)絡(luò)數(shù)據(jù)庫營銷 (Internet Data base Marketing)
    * “整時(shí)營銷” 與“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)