Invisible aid has patients cheering， "Hear， hear！"
In her years as co-owner of San Mateo's California Hearing Center， audiologist* Teresa Clark has seen some whizz-bang* innovations* in hearing aid technology.
But a new hearing device求the Lyric求that is being rolled out at her center represents a fundamental revolution， Clark said. The tiny Lyric hearing aid is invisible， buried deep in the ear canal求and it can stay there around the clock， for months at a time.
""It basically gives you 24/7 hearing， she said. Because it eliminates two of the biggest concerns about hearing aids求cosmetics* and convenience求it's a attracting customers who have resisted hearing correction for years.
Can you hear me now？
In Palo Alto， owner Mark Sanford said business at his CSG Better Hearing Center is up 50 percent this year， thanks in large part to the Lyric.
"It has certainly changed my business，" Sanford said. "There's just nothing like it."
However， it's not for everyone. It fits in the ears of just half the population， though the company is hoping a new model yet to be released will fit 85 percent. And Clark said some customers don't like the idea of having anything deep in their ear， even though most people don't feel it after a few days.
In her years as co-owner of San Mateo's California Hearing Center， audiologist* Teresa Clark has seen some whizz-bang* innovations* in hearing aid technology.
But a new hearing device求the Lyric求that is being rolled out at her center represents a fundamental revolution， Clark said. The tiny Lyric hearing aid is invisible， buried deep in the ear canal求and it can stay there around the clock， for months at a time.
""It basically gives you 24/7 hearing， she said. Because it eliminates two of the biggest concerns about hearing aids求cosmetics* and convenience求it's a attracting customers who have resisted hearing correction for years.
Can you hear me now？
In Palo Alto， owner Mark Sanford said business at his CSG Better Hearing Center is up 50 percent this year， thanks in large part to the Lyric.
"It has certainly changed my business，" Sanford said. "There's just nothing like it."
However， it's not for everyone. It fits in the ears of just half the population， though the company is hoping a new model yet to be released will fit 85 percent. And Clark said some customers don't like the idea of having anything deep in their ear， even though most people don't feel it after a few days.