Americans are becoming avid blog readers, with 32 million getting hooked(吸引,沉迷,使上癮) in 2004, according to new research.
The survey, conducted by the Pew Internet and American Life Project, showed that blog readership has shot up by 58% in the last year.
Some of this growth is attributable to political blogs written and read during the US presidential campaign.
Despite the explosive growth, more than 60% of online Americans have still never heard of blogs, the survey found.
Blogs, or web logs, are online spaces in which people can publish their thoughts, opinions or spread news events in their own words.
Companies such as Google and Microsoft provide users with the tools to publish their own blogs.
Reading blogs remains far more popular than writing them, the survey found.
Only 7% of the 120 million US adults who use the internet had created a blog or web-based diary.
Getting involved is becoming more popular though, with 12% saying they had posted material or comments on other people's blogs. Just under one in 10 of the US's internet users read political blogs such as the Daily Kos or Instapundit during the US presidential campaign.
Kerry voters were slightly more likely to read them than Bush voters.
Blog creators were likely to be young, well-educated, net-savvy males with good incomes and college educations, the survey found.
This was also true of the average blog reader, although the survey found there was a greater than average growth in blog readership among women and those in minorities.
一項新的研究結果表明,美國人逐漸熱衷于閱讀網絡日志,2004年共有3200萬人沉迷于此。
佩尤研究中心“網絡與美國生活項目”的調查結果顯示,去年網絡日志的閱讀人數激增了58%。
這樣(迅速)增長的原因部分應歸功于美國總統(tǒng)大選期間,許多人在網上發(fā)表或閱讀討論政治的文章。
調查發(fā)現,盡管網絡日志迅速走紅,仍然有超過60%的美國網民從未聽說過blogs(博客,網絡日志)這個詞。
Blogs又稱web logs,是一個在線的虛擬空間,人們可以在這里發(fā)表自己的想法和主張,或者用自己的話傳播新聞信息。
Google和微軟等公司已經為用戶提供了發(fā)表個人“網絡日志"”方法。
調查發(fā)現,閱讀網絡日志遠比創(chuàng)作它們更流行。
在使用互聯(lián)網的1.2億美國成年人中,僅有7%創(chuàng)建了網絡日志或者網上日記。
然而,參與網絡日志變得越來越流行,12%的人表示他們曾在別人的網絡日志上跟帖,發(fā)布信息或發(fā)表評論。只有不到1/10的美國互聯(lián)網用戶曾在美國大選期間瀏覽過如Daily Kos或Instapundit等網站上的政治性博客文章。
支持克里的選民們比布什的支持者稍稍更愿意閱讀這些內容。
調查發(fā)現。網絡日志的創(chuàng)建人大多是受過良好教育并熟悉網絡的年輕男性,他們受過大學教育、收入狀況良好。
這一結論同樣適用于普遍的網絡日志讀者群體,但調查還發(fā)現,網絡日志的讀者群體中女性和少數民族的增長比例高于平均值。
The survey, conducted by the Pew Internet and American Life Project, showed that blog readership has shot up by 58% in the last year.
Some of this growth is attributable to political blogs written and read during the US presidential campaign.
Despite the explosive growth, more than 60% of online Americans have still never heard of blogs, the survey found.
Blogs, or web logs, are online spaces in which people can publish their thoughts, opinions or spread news events in their own words.
Companies such as Google and Microsoft provide users with the tools to publish their own blogs.
Reading blogs remains far more popular than writing them, the survey found.
Only 7% of the 120 million US adults who use the internet had created a blog or web-based diary.
Getting involved is becoming more popular though, with 12% saying they had posted material or comments on other people's blogs. Just under one in 10 of the US's internet users read political blogs such as the Daily Kos or Instapundit during the US presidential campaign.
Kerry voters were slightly more likely to read them than Bush voters.
Blog creators were likely to be young, well-educated, net-savvy males with good incomes and college educations, the survey found.
This was also true of the average blog reader, although the survey found there was a greater than average growth in blog readership among women and those in minorities.
一項新的研究結果表明,美國人逐漸熱衷于閱讀網絡日志,2004年共有3200萬人沉迷于此。
佩尤研究中心“網絡與美國生活項目”的調查結果顯示,去年網絡日志的閱讀人數激增了58%。
這樣(迅速)增長的原因部分應歸功于美國總統(tǒng)大選期間,許多人在網上發(fā)表或閱讀討論政治的文章。
調查發(fā)現,盡管網絡日志迅速走紅,仍然有超過60%的美國網民從未聽說過blogs(博客,網絡日志)這個詞。
Blogs又稱web logs,是一個在線的虛擬空間,人們可以在這里發(fā)表自己的想法和主張,或者用自己的話傳播新聞信息。
Google和微軟等公司已經為用戶提供了發(fā)表個人“網絡日志"”方法。
調查發(fā)現,閱讀網絡日志遠比創(chuàng)作它們更流行。
在使用互聯(lián)網的1.2億美國成年人中,僅有7%創(chuàng)建了網絡日志或者網上日記。
然而,參與網絡日志變得越來越流行,12%的人表示他們曾在別人的網絡日志上跟帖,發(fā)布信息或發(fā)表評論。只有不到1/10的美國互聯(lián)網用戶曾在美國大選期間瀏覽過如Daily Kos或Instapundit等網站上的政治性博客文章。
支持克里的選民們比布什的支持者稍稍更愿意閱讀這些內容。
調查發(fā)現。網絡日志的創(chuàng)建人大多是受過良好教育并熟悉網絡的年輕男性,他們受過大學教育、收入狀況良好。
這一結論同樣適用于普遍的網絡日志讀者群體,但調查還發(fā)現,網絡日志的讀者群體中女性和少數民族的增長比例高于平均值。