23. One of the assumptions on which Frito-Lay bases its development strategy is that ________.
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value(A)
24. Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company’s strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.(B)
25. Frito-Lay’s executives claim that the promoting of American food in the international market ________.
A) won’t affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people D) won’t spoil the taste of their chips(C)
A) consumers worldwide today are attracted by global brands
B) local brands cannot compete successfully with American brands
C) products suiting Chinese consumers’ needs bring more profits
D) products identified as American will have promising market value(A)
24. Why did Riskey have the Frito-Lay logo redesigned?
A) To suit changing tastes of young consumers.
B) To promote the company’s strategy of globalization.
C) To change the company’s long-held marketing image.
D) To compete with other American chip producers.(B)
25. Frito-Lay’s executives claim that the promoting of American food in the international market ________.
A) won’t affect the eating habits of the local people
B) will lead to economic imperialism
C) will be in the interest of the local people D) won’t spoil the taste of their chips(C)