商務(wù)英語口語會(huì)刊No.255

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1.The advertising campaign has been planned to raise awareness of the product amongst the public.
    此廣告促銷計(jì)劃的目的在于提高產(chǎn)品的知名度。
    重點(diǎn)詞語:awareness n.①意識 ②認(rèn)識程度
    商務(wù)用語:have the awareness of 了解
      consumer awareness 消費(fèi)意識
      currency awareness 對幣值變化的注意
      current awareness 最近資料通告
    2.The plan for a new hospital has plenty of government backing in the form of a grant.
    新建醫(yī)院的計(jì)劃得到政府的大量援助。
    重點(diǎn)詞語:backing n. 財(cái)務(wù)支持,贊助
    商務(wù)用語:backing off 卸(退)下
      have the full backing of 得到…的充分支持
      financial backing 財(cái)政援助
      have a large backing 有大批的支持者
    3.There is a backlog of orders waiting to be processed.
    大批積壓定單等待處理。
    重點(diǎn)詞語:backlog n.積壓(的工作或訂貨)
    商務(wù)用語:become a backlog 成為積壓
      acquire (something) as a backlog 獲得(某物)作為儲(chǔ)備物
    4.The department store was $300,000 to the bad in 1997.
    那家百貨公司在1997年虧損了30 萬美元。
    重點(diǎn)詞語:bad adj.①無效的 ②無用的,作廢的 ③虧損的
    商務(wù)用語:bad debt 死賬(無法收回的欠款),壞賬
      in bad faith 不誠實(shí);存心欺騙
      pass bad checks 開空頭支票
      have a bad name(=get a bad name) 名聲不佳
    5.The balance of the wages was devoted to new books on flower culture.
    剩下來的工資全用來購買花卉栽培的新書上了。
    重點(diǎn)詞語:balance n.收支差額,余額 v.使均衡
    商務(wù)用語:balance sheet 資產(chǎn)負(fù)債表
      balance of payments 貿(mào)易支付差額
      a bank balance 銀行余額
      off balance 不穩(wěn)