第一講：概述(executive summary)
概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書寫，頁(yè)數(shù)應(yīng)控制在2頁(yè)以內(nèi)。
概述應(yīng)包括的基本內(nèi)容有：
企業(yè)的宗旨，例如：
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where...
背景介紹，例如：
For many years people have...
The condition of the industry today is such that...
產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：
We have just completed the development of S30 - a novel and proprietary construction tool compared to competitive products, our S30 can...
企業(yè)目標(biāo)，例如：
Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we...
管理團(tuán)隊(duì)和管理組織，例如：
Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with...
市場(chǎng)策略，例如：
The fundamental thrust of our marketing strategy consists of...
財(cái)務(wù)狀況和計(jì)劃，例如：
In 5 years we will have... and our investors will be able to...
結(jié)論，例如：
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the...
概述是整個(gè)商業(yè)計(jì)劃的第一部分，相當(dāng)于整個(gè)商業(yè)計(jì)劃的濃縮，使整個(gè)商業(yè)計(jì)劃的精華所在。一般將概述放在最后書寫，頁(yè)數(shù)應(yīng)控制在2頁(yè)以內(nèi)。
概述應(yīng)包括的基本內(nèi)容有：
企業(yè)的宗旨，例如：
In 2007, ABC Corporation was created to...
Now, ABC Corporation is at a point where...
背景介紹，例如：
For many years people have...
The condition of the industry today is such that...
產(chǎn)品或服務(wù)及市場(chǎng)競(jìng)爭(zhēng)情況，例如：
We have just completed the development of S30 - a novel and proprietary construction tool compared to competitive products, our S30 can...
企業(yè)目標(biāo)，例如：
Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we...
管理團(tuán)隊(duì)和管理組織，例如：
Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with...
市場(chǎng)策略，例如：
The fundamental thrust of our marketing strategy consists of...
財(cái)務(wù)狀況和計(jì)劃，例如：
In 5 years we will have... and our investors will be able to...
結(jié)論，例如：
ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the...