廣告術(shù)語12

數(shù)據(jù)進入
    data access
    數(shù)據(jù)管理
    data management
    數(shù)據(jù)庫
    database
    數(shù)據(jù)庫營銷
    database marketing
    直接營銷
    direct marketing
    直接反應廣告
    direct-response advertising
    直接銷售戰(zhàn)略
    direct-sales strategy
    直接銷售
    direct selling
    陳列津貼
    display allowance
    易地銷售
    diverting
    電子優(yōu)惠券
    electronic coupons
    提前購買
    forward buying
    廣告插頁
    free-standing inserts
    游戲
    game
    店內(nèi)樣品試用
    in-store sampling
    聯(lián)絡媒介
    linkage media
    人員銷售
    personal selling
    售點材料
    point-of-purchase materials
    什錦袋裝樣品
    polybagging
    獎品
    premiums
    拉式戰(zhàn)略
    pull strategy