商務英語熱門話題:MarketResearch市場調研(二)

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對話3.
    A: I’m thinking of starting a new business.
    B: What sorts of business will it be?
    A: I’ve been thinking about a fast food place.
    B: More and more people are eating out and fast food places get a lot from the business.
    A; From what I’ve read, the trend of eating out instead of at home continues to increase every year.
    B: You’re right. That business would probably be a money market if you’re in the right location. Have you done any research on location or which kind of fast food is more popular?
    A: I have done some, but I need more information before I make a final decision.
    B: There are professionals you can go to for help. Have you contacted one?
    A: I haven’t yet. I thought I would do some basic research on my own first.
    B: Will you go with one of the major fast food franchises?
    A: That is probably the most secure way to go. A franchise from one of the major fast food places like McDonald’s is very expensive, however.
    B: If you are thinking of one of the big names in fast food, you might want to survey the local high school students to find out their preference.
    A: I did that!
    對話4.
    A: Yes?
    B: I am from the Roman Company. Here’s my card. I would like to ask you a few questions.
    A: Why?
    B: We are conducting a market research. We want to know how many people use the Roman detergent This information is used to plan the marketing policy so that no risks are involved in production. That is to say that our production will then be according to demand.
    A: Hmmm… You seem to be all right. You may come in. Please sit down.
    B: May I have your address?
    A: Here it is—on this card.
    B: Thank you. May I know your occupation, please?
    A: I’m a doctor.
    B: I see. What detergent do you use?
    A: I like the Clean brand.
    B: May I know why you’ve chosen the Clean? The price is higher than the others on the market.
    A: Well, let me see. Hmmm… it washes clothes clean. I needn’t soak them for too long, you know. But as I tell my wife, what I really like about the Clean brand is the smell. It is really very nice.
    B: Have you tried the Roman detergent yet?
    A: Yes, once. It washed quite clean. Nevertheless, I can’t stand the smell. It is really nauseating.
    B: So, the type of smell is important to you.
    A: Yes. So long as your company’s detergent has that smell, I won’t buy it.
    B: I see. Here’s a sample for you so that you’ll be able to try our latest detergent on the market. Please try it. It smells quite different from our previous detergent: it dissolves readily in water and washes clothes very cleanly in the shortest time ever.
    A: OK. Thank you.
    B: Thank you for your time. Have a nice day.
    對話5.
    A: You come to Shenzhen quite often, don’t you?
    您經常來深圳嗎?
    B: Well, I drop by in Shenzhen whenever I take a trip around the countries in Southeast Asia.
    是的。每當我到東南亞各國旅行時,都會順便到深圳。
    A: Then you must be quite familiar with the garment markets in that part of the world. How about giving me a rundown on it?
    那您一定對該地區(qū)的服裝市場相當熟悉了。簡要地給我介紹下如何?
    B: With pleasure. 非常樂意。
    A: Do you have any idea how textile markets are going nowadays?
    你知道目前的紡織市場狀況如何?
    B: Just so so, it is neither too bad nor too good.
    馬馬乎乎啦,我應該說不是很好,也不是很壞。
    A: Do you think our products are competitive enough in an international market?
    您認為我們的產品在國際上具有足夠的競爭力嗎?
    B: Pricewise yes, but in terms of its guaranteed service over a long period of time, I would say no.
    就物價來說,有的。但是以長期保證服務的觀點來看,我就要說不行了。
    A: I’ll keep that in my mind. Well, thank you very much for sparing so much of your precious time.
    我會記住您所說的。非常感謝您抽出這么多寶貴的時間。
    A: That’s all right. Any time. 別客氣。歡迎隨時再來