03.6
The Seattle Times Company is one newspaper firm that
has recognized the need for change and done something about
it. In the newspaper industry, papers must reflect the diversity
of the communities to which they provide information.
It must reflect that diversity with their news coverage or risk S1._______
losing their readers' interest and their advertisers' support.
Operating within Seattle, which has 20 percents racial S2.________
minorities, the paper has put into place policies and
procedures for hiring and maintain a diverse workforce. The S3._______ underlying reason for the change is that for information to be
fair, appropriate, and subjective, it should be reported by the S4._________
same kind of population that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times' S5.________
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content S6.________
audit(審查) that evaluates the frequency and manner of
representation of woman and people of color in photographs. S7._________
Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportionate
number of negative articles. The audit results from S8.________
improvement in the frequency of majority representation and S9.________
their portrayal in neutral or positive situations. And, with a S10._______
result, the Seattle Times has improved as a newspaper.
The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimal Award
for excellence in managing change.
03.9
"Home, sweet home" is a phrase that expresses an essential attitude
in the United States. Whether the reality of life in the family
house is sweet or no sweet. The cherished ideal of home has great S1.________
importance for many people.
This ideal is a vital part of the American dream. This dream,
dramatized in the history of nineteenth-century European settlers of the
American West, was to find a piece of place, build a house for one's S2.________
family, and started a farm. These small households were portraits of S3.________
independence: the entire family--mother, father, children, even
grandparents—live in a small house and working together to support S4.________
each other. Anyone understood the life and death importance of family S5.________
cooperation and hard work.
Although most people in the United States no longer live on
farms, but the ideal of home ownership is just as strong in the twentieth S6.________
century as it was in the nineteenth.
When U.S, soldiers came home before World War II, for S7.________
example, they dreamed of buying houses and starting families. But there S8.________
was a tremendous boom in home building. The new houses, typically
in the suburbs, were often small and more or less identical, but it S9.________
satisfied a deep need. Many regarded the single-family house the basis of S10.________
their way of life.
The Seattle Times Company is one newspaper firm that
has recognized the need for change and done something about
it. In the newspaper industry, papers must reflect the diversity
of the communities to which they provide information.
It must reflect that diversity with their news coverage or risk S1._______
losing their readers' interest and their advertisers' support.
Operating within Seattle, which has 20 percents racial S2.________
minorities, the paper has put into place policies and
procedures for hiring and maintain a diverse workforce. The S3._______ underlying reason for the change is that for information to be
fair, appropriate, and subjective, it should be reported by the S4._________
same kind of population that reads it.
A diversity committee composed of reporters, editors, and
photographers meets regularly to value the Seattle Times' S5.________
content and to educate the rest of the newsroom staff about
diversity issues. In an addition, the paper instituted a content S6.________
audit(審查) that evaluates the frequency and manner of
representation of woman and people of color in photographs. S7._________
Early audits showed that minorities were pictured far too
infrequently and were pictured with a disproportionate
number of negative articles. The audit results from S8.________
improvement in the frequency of majority representation and S9.________
their portrayal in neutral or positive situations. And, with a S10._______
result, the Seattle Times has improved as a newspaper.
The diversity training and content audits helped the Seattle
Times Company to win the Personnel Journal Optimal Award
for excellence in managing change.
03.9
"Home, sweet home" is a phrase that expresses an essential attitude
in the United States. Whether the reality of life in the family
house is sweet or no sweet. The cherished ideal of home has great S1.________
importance for many people.
This ideal is a vital part of the American dream. This dream,
dramatized in the history of nineteenth-century European settlers of the
American West, was to find a piece of place, build a house for one's S2.________
family, and started a farm. These small households were portraits of S3.________
independence: the entire family--mother, father, children, even
grandparents—live in a small house and working together to support S4.________
each other. Anyone understood the life and death importance of family S5.________
cooperation and hard work.
Although most people in the United States no longer live on
farms, but the ideal of home ownership is just as strong in the twentieth S6.________
century as it was in the nineteenth.
When U.S, soldiers came home before World War II, for S7.________
example, they dreamed of buying houses and starting families. But there S8.________
was a tremendous boom in home building. The new houses, typically
in the suburbs, were often small and more or less identical, but it S9.________
satisfied a deep need. Many regarded the single-family house the basis of S10.________
their way of life.