* lanch 推出（產(chǎn)品），投放（市場），（產(chǎn)品的）投放
eg. We have planned to launch our new product in the American market.
我們計劃將新產(chǎn)品投放到美國市場上。
launch a new enterprise 創(chuàng)辦一家新企業(yè)
* top-of-the-range product 高質(zhì)高價產(chǎn)品[指在一個產(chǎn)品系列中用來滿足高收入消費者需求的產(chǎn)品，那類消費者一般看重質(zhì)量、品牌和形象而不在乎價錢]
middle-of-the-range product 普通產(chǎn)品[指產(chǎn)品系列中面向普通的消費者、質(zhì)量一般、價錢適中的產(chǎn)品]
cheap product 廉價產(chǎn)品[指用以滿足低收入的消費者需求的產(chǎn)品]
* peak 頂峰，頂點
eg. Sales of our top-of-the-range model reached a peak just one year after launch.
我公司的高質(zhì)高價產(chǎn)品在投放市場一年后，銷售額就達到了高點。
* peak 升高
peak up 回升[由下降轉(zhuǎn)為上升]
eg. Sales start to peak up after a considerable drop.
* level off 變平穩(wěn)
eg. Prices leveled off after the inflation ended.
通貨膨脹結(jié)束后，價格穩(wěn)定了下來。
* somewhat 多少有瞇兒，稍微
eg. Model B’s sales progress has been somewhat different from A’s.
B型產(chǎn)品銷售情況和A型的有點兒不一樣。
He answered the boss somewhat hesitatingly.
他有點遲疑地回答老板的問題。
* settle, remain與maintain。這三個動詞在本課中都是“保持（在某一水平）”的意思，但又有所不同：
settle可以用做及物動詞，也可以用做不及物動詞；
remain為不及物動詞；
maintain為及物動詞。
eg. Sales settled at 900,000 last year.
去年銷售額保持在900000。
The price is settled at the same level.
價格保持在同一水平。
The price has been maintained.
價格保持不變。
The product remains popular for 3 years in the domestic market.
這種產(chǎn)品在國內(nèi)市場上暢銷不衰已經(jīng)三年了。
* unit 單位產(chǎn)品；一個（人或物）
eg. unit price 單價
* result 結(jié)果，成果
eg. achieve good results 獲得好的結(jié)果
expect a good result 預(yù)計有好的結(jié)果
附圖1
附圖2
Unit 12
聽力譯文
在談今年的銷售目標之前，我們先看一下過去六年中我們的三個主要產(chǎn)品的銷售情況。正如大家所知，為奪得該系列的整個市場，我們在同一年推出了三種型號的產(chǎn)品。
這張圖表反映了我們的A1456型高質(zhì)高價系列的發(fā)展過程。如大家所看到的，在投放市場一年后，銷售額達到了頂峰。在其后兩年中銷售額穩(wěn)定在400000。在第五年年底降一以330000。后，在去年降到只有250000。
好，再看一下我們的B2456型普通系列。如我剛才所說，該產(chǎn)品與A1456于同一年投放市場，但銷售情況卻有所不同在頭三年里它的銷售額穩(wěn)定增長，第三年年底達到550000。其后一年又突降至450000。然后在第五年銷售額又有所回升，穩(wěn)定在大約500000。在第六年仍保持著這一數(shù)目。
后來看一下我們的C3456型廉價系列。如果看一下頭兩年的銷售額，我們會發(fā)現(xiàn)在第二年增長很快，達到250000；在第三年又增長了200000，達到450000。第四年情況也不錯，年終銷售額達到580000。第五年銷售額略有下降——降到550000。去年保持了這數(shù)字。我想大家會一致認為成果是卓越的。
Exercises-A
根據(jù)以下圖表提供的信息，用給出的詞的正確形式，完成英國某集團公司的財務(wù)報告。
請見附圖12-A
rise to, fall dramatically, increase by, increase steadily, rise sharply
Sales (1) between 1986 and 1988, then (2 ) in 1989. The group’s pre-tax profits (3) in 1987 when they suffered a loss of over $100m. There was a strong pick-up in the late eighties and 1990’s results were very healthy. Pre-tax profits (4) a record $376m and sales (5) 16%.
Exercises-B
下圖為10個月中產(chǎn)品成本的變化情況。根據(jù)該圖所給的信息先指出a, b, v, d, e各代表什么變化，然后完成下列句子。
請見附圖12-B
可選用的短語有：
a dramatic rise
a gradual fall
a levelling-off
a sudden increase
a moderate decrease
a steep drip
a sharp fall
a stable period
以具體數(shù)字描述變化幅度時，可以這樣表達：
There was sudden rise in costs of 10%.
Costs suddenly rose by 10%.
There was a gradual fall in costs from $15 million to $ 12 million.
Costs gradually fell by $ 3 million.
1. As you can see in the graph, costs ___ in the first two months.
2. In March, costs continued to ___ but more ___.
3. Costs ___ $ 16 million ___ $ 14 million during this period.
4. During the next one and a half months there was a ___ of costs.
5. However, in mid-May they ___ $25 million.
6. In June they continued to ___ but more ___, ___ $32 million ___ $ 34 million.
7. In the next two months costs ___ again, ___ $11million.
8. However, the trend changed in September when costs ___ to $ 32 million.
eg. We have planned to launch our new product in the American market.
我們計劃將新產(chǎn)品投放到美國市場上。
launch a new enterprise 創(chuàng)辦一家新企業(yè)
* top-of-the-range product 高質(zhì)高價產(chǎn)品[指在一個產(chǎn)品系列中用來滿足高收入消費者需求的產(chǎn)品，那類消費者一般看重質(zhì)量、品牌和形象而不在乎價錢]
middle-of-the-range product 普通產(chǎn)品[指產(chǎn)品系列中面向普通的消費者、質(zhì)量一般、價錢適中的產(chǎn)品]
cheap product 廉價產(chǎn)品[指用以滿足低收入的消費者需求的產(chǎn)品]
* peak 頂峰，頂點
eg. Sales of our top-of-the-range model reached a peak just one year after launch.
我公司的高質(zhì)高價產(chǎn)品在投放市場一年后，銷售額就達到了高點。
* peak 升高
peak up 回升[由下降轉(zhuǎn)為上升]
eg. Sales start to peak up after a considerable drop.
* level off 變平穩(wěn)
eg. Prices leveled off after the inflation ended.
通貨膨脹結(jié)束后，價格穩(wěn)定了下來。
* somewhat 多少有瞇兒，稍微
eg. Model B’s sales progress has been somewhat different from A’s.
B型產(chǎn)品銷售情況和A型的有點兒不一樣。
He answered the boss somewhat hesitatingly.
他有點遲疑地回答老板的問題。
* settle, remain與maintain。這三個動詞在本課中都是“保持（在某一水平）”的意思，但又有所不同：
settle可以用做及物動詞，也可以用做不及物動詞；
remain為不及物動詞；
maintain為及物動詞。
eg. Sales settled at 900,000 last year.
去年銷售額保持在900000。
The price is settled at the same level.
價格保持在同一水平。
The price has been maintained.
價格保持不變。
The product remains popular for 3 years in the domestic market.
這種產(chǎn)品在國內(nèi)市場上暢銷不衰已經(jīng)三年了。
* unit 單位產(chǎn)品；一個（人或物）
eg. unit price 單價
* result 結(jié)果，成果
eg. achieve good results 獲得好的結(jié)果
expect a good result 預(yù)計有好的結(jié)果
附圖1
附圖2
Unit 12
聽力譯文
在談今年的銷售目標之前，我們先看一下過去六年中我們的三個主要產(chǎn)品的銷售情況。正如大家所知，為奪得該系列的整個市場，我們在同一年推出了三種型號的產(chǎn)品。
這張圖表反映了我們的A1456型高質(zhì)高價系列的發(fā)展過程。如大家所看到的，在投放市場一年后，銷售額達到了頂峰。在其后兩年中銷售額穩(wěn)定在400000。在第五年年底降一以330000。后，在去年降到只有250000。
好，再看一下我們的B2456型普通系列。如我剛才所說，該產(chǎn)品與A1456于同一年投放市場，但銷售情況卻有所不同在頭三年里它的銷售額穩(wěn)定增長，第三年年底達到550000。其后一年又突降至450000。然后在第五年銷售額又有所回升，穩(wěn)定在大約500000。在第六年仍保持著這一數(shù)目。
后來看一下我們的C3456型廉價系列。如果看一下頭兩年的銷售額，我們會發(fā)現(xiàn)在第二年增長很快，達到250000；在第三年又增長了200000，達到450000。第四年情況也不錯，年終銷售額達到580000。第五年銷售額略有下降——降到550000。去年保持了這數(shù)字。我想大家會一致認為成果是卓越的。
Exercises-A
根據(jù)以下圖表提供的信息，用給出的詞的正確形式，完成英國某集團公司的財務(wù)報告。
請見附圖12-A
rise to, fall dramatically, increase by, increase steadily, rise sharply
Sales (1) between 1986 and 1988, then (2 ) in 1989. The group’s pre-tax profits (3) in 1987 when they suffered a loss of over $100m. There was a strong pick-up in the late eighties and 1990’s results were very healthy. Pre-tax profits (4) a record $376m and sales (5) 16%.
Exercises-B
下圖為10個月中產(chǎn)品成本的變化情況。根據(jù)該圖所給的信息先指出a, b, v, d, e各代表什么變化，然后完成下列句子。
請見附圖12-B
可選用的短語有：
a dramatic rise
a gradual fall
a levelling-off
a sudden increase
a moderate decrease
a steep drip
a sharp fall
a stable period
以具體數(shù)字描述變化幅度時，可以這樣表達：
There was sudden rise in costs of 10%.
Costs suddenly rose by 10%.
There was a gradual fall in costs from $15 million to $ 12 million.
Costs gradually fell by $ 3 million.
1. As you can see in the graph, costs ___ in the first two months.
2. In March, costs continued to ___ but more ___.
3. Costs ___ $ 16 million ___ $ 14 million during this period.
4. During the next one and a half months there was a ___ of costs.
5. However, in mid-May they ___ $25 million.
6. In June they continued to ___ but more ___, ___ $32 million ___ $ 34 million.
7. In the next two months costs ___ again, ___ $11million.
8. However, the trend changed in September when costs ___ to $ 32 million.