This is a really exciting time--a new era is starting, says Peter Bazalgette, the chief creative officer of Endemol, the television company behind Big Brother and other popular shows．He is referring to the upsurge of interest in mobile television, a nascent industry at the intersection of teleeoms and media which offers new opportunities to device-makers, content producers and mobile-network operators． And he is far from alone in his enthusiasm．
Already, many mobile operators offer a selection of television channels or individual shows, which are streamed across their third-generation (3G) networks． In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April． In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts i．n Italy in the second half of 2006． Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries．
Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music- player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the device, including Lost, Desperate Housewives and Law Order． TiVo, maker of the pioneering personal video recorder (PVR), says it plans to enable subscribers to download recorded shows on to iPods and other portable devices for viewing on the move． And mobile TV was one of the big trends at the world’s largest technology fair, the Consumer Electronics Show, which took place in Las Vegas this week．
Despite all this activity, however, the prospects for mobile TV are uruzlear． For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea． Informa, a consultancy, says there will be 125m mobile-TV users by 2010． But many other mobile technologies inspired high hopes and then failed to live up to expectations． And even if people ．do want TV on the move, there is further uncertainty in three areas: technology, business models and the content itself． [363 words]
1． The phrase a new era in what Peter Bazalgette says refers to the era of______
A． mobile TV
B． Apple Computer
C． portable music-player
D． third-generation (3G) networks
2． Endemol is______
A． an American company
B． a device-maker
C． a content producer
D． a mobile-network operator
3． In the development of mobile television, ______
A． South Korea keeps ahead of the competition
B． Italy lags behind of Japan
C． both Finland and America fall far behind
D． many countries have made some progress
4． Peter Bazalgette is______
A． a pioneer of mobile TV technology
B． certain of the bright future of mobile TV
C． doubtful about the mobile TV technology
D． full of hope for the role played by his company
5． The author’s is______the future of mobile television．
A． unsure of
B． indifferent to
C． optimistic about
D． pessimistic about難句透析
①“This is a really exciting time a new era is startin9，”says Peter Bazalgette，the chief creative officer of Ende— m01．the television company behind“Big Brother”and other popular shows．
【結(jié)構(gòu)】破折號后面的“a new era is startin9”補充說明其前面的“This is…time”。后置的名詞短語“the chief…Endemol”補充說明“Peter Bazalgette”。后置的名詞短語“the television company…”補充說明“Endemol”。
【釋義】曾制作了《老大哥》及其他一些受觀眾喜愛的節(jié)目的電視節(jié)目制作公司Endemol的首席創(chuàng)意官彼得·巴澤爾杰特說，“這真是激動人心的時刻，一個新時代開始了?！?BR> ②He is referring to the upsurge of interest in mobile television，Ea nascent industry at the intersection of telecoms and media(which offers new opportunities to device-makers，content producers and mobile-network operators)]．
【結(jié)構(gòu)】方括號所標示的部分是后置的名詞短語，修飾“mobile television”。圓括號所標示的后置定語從句修飾“nascent industry”。
【釋義】他指的是人們對移動電視興趣的高漲。移動電視是一種新生行業(yè)，是電信和媒體的交合產(chǎn)物。這個行業(yè)為設備制造商、節(jié)目內(nèi)容提供商和移動網(wǎng)絡運營商提供了新機會。
③In south Korea，television is also sent to mobile phones via satellite and terrestrial broadcast networks，[which is far more efficient than sending video across mobile networks]；similar broadcasts will begin in Japan in April．
【結(jié)構(gòu)】本句是由分號連接的兩個分句組成的并列句。方括號所標示的后置定語從句修飾第一個分句中的整個主句。
【釋義】在韓國，也是通過衛(wèi)星和地面廣播網(wǎng)絡把電視節(jié)目傳送給移動電話。這比通過移動網(wǎng)絡傳送視頻信號的效率高得多。13本將于4月份開始用相似的方法播送電視節(jié)目。
④Meanwhile，Apple Computer，[which launched a video—capable version of its iPod portable music—player in Octo— ber]，is striking deals with television networks to expand the range of shows[that can be purchased for viewing on the device]，
【結(jié)構(gòu)】第一個方括號所標示的后置定語從句修飾“Apple Computer”。第二個方括號所標示的后置定語從句修飾“shows”。“strike a deal”的意思是“成交”。
【釋義】蘋果電腦公司10月份推出了新版本的便攜式iPod音樂播放器，能播放視頻節(jié)目。蘋果電腦公司正在同電視網(wǎng)絡達成交易，購買更多電視節(jié)目，用來在這種播放器上觀看。
⑤But many other mobile technologies”inspired high hopes and then failed to live up to expectations．
【結(jié)構(gòu)】本句有兩個并列的謂語動詞?！發(fā)ive up t0”的意思是“達到預期標準，不辜負…的希望”。
【釋義】但是，許多其他移動通信技術曾激起了人們更高的希望，卻都沒能實現(xiàn)?！∪姆g
曾制作了《老大哥》及其他一些受觀眾喜愛的節(jié)目的電視節(jié)目制作公司Endemol的首席創(chuàng)意官彼得·巴澤爾杰特說，“這真是激動人心的時刻，一個新時代開始了?！彼傅氖侨藗儗σ苿与娨暸d趣的高漲。移動電視是一種新生行業(yè)，是電信和媒體的交合產(chǎn)物。這個行業(yè)為設備制造商、節(jié)目內(nèi)容提供商和移動網(wǎng)絡運營商提供了新機會。而他并非是一個這樣熱情高漲的商人。
現(xiàn)在已經(jīng)有許多移動運營商在他們的第三代(3G)網(wǎng)絡上通過“流媒體”的形式提供一些電視頻道的或獨立的節(jié)目。在韓國，也是通過衛(wèi)星和地面廣播網(wǎng)絡把電視節(jié)目傳送給移動電話。這比通過移動網(wǎng)絡傳送視頻信號的效率高得多。日本將于4月份開始用相似的方法播送電視節(jié)目。在歐洲，意大利的三臂移動運營商最近收購了名為 Canale 7的電視頻道，以準備于2006年下半年開始在意大利運營移動電視業(yè)務。類似的移動電視網(wǎng)絡也將在芬蘭和美國建成，在世界的其他國家這項技術也正在測試當中。
蘋果電腦公司10月份推出了新版本的便攜式iPod音樂播放器，能播放視頻節(jié)目。蘋果電腦公司正在同電視網(wǎng)絡達成交易，購買更多電視節(jié)目，用來在這種播放器上觀看，這些節(jié)目包括“迷失”、“絕望的主婦”和“法律與公正”等。作為個人影像錄制技術(PVR)的發(fā)明者的TiV0公司也宣布其正計劃要使用戶可以在移動當中能將已錄制好的節(jié)目下載到iPod并進行播放。本周，在拉斯維加斯舉行的世界的科技展會——消費者電子產(chǎn)品展上，移動電視技術也引領了一股技術新潮。
盡管舉辦了諸多活動，但是移動電視的發(fā)展前景仍不明朗。首先，即使調(diào)查表明這個創(chuàng)新很受歡迎，但沒人敢斷言消費者一定會在此項目上消費。．咨詢公司Informa聲稱到2010年將會有1億2500萬移動電視用戶。但是，許多其他移動通信技術曾激起了人們更高的希望，卻都沒能實現(xiàn)。即便人們真的需要在移動過程中看電視，現(xiàn)在也仍然有三方面的問題未解決：技術、商業(yè)模式和提供的內(nèi)容。
超綱詞匯
Consultancy n．咨詢服務機構(gòu)
Nascent adj．初期的，新生的，萌芽的
telecom n．(telecommunication)電信
Upsurge n．高漲，高潮，增長
iPod n．蘋果MP3的一個品牌
參考答案：1．A 2．C 3．D 4．B 5．A
Already, many mobile operators offer a selection of television channels or individual shows, which are streamed across their third-generation (3G) networks． In South Korea, television is also sent to mobile phones via satellite and terrestrial broadcast networks, which is far more efficient than sending video across mobile networks; similar broadcasts will begin in Japan in April． In Europe, the Italian arm of 3, a mobile operator, recently acquired Canale 7, a television channel, with a view to launching mobile-TV broadcasts i．n Italy in the second half of 2006． Similar mobile-TV networks will also be built in Finland and America, and are being tested in many other countries．
Meanwhile, Apple Computer, which launched a video-capable version of its iPod portable music- player in October, is striking deals with television networks to expand the range of shows that can be purchased for viewing on the device, including Lost, Desperate Housewives and Law Order． TiVo, maker of the pioneering personal video recorder (PVR), says it plans to enable subscribers to download recorded shows on to iPods and other portable devices for viewing on the move． And mobile TV was one of the big trends at the world’s largest technology fair, the Consumer Electronics Show, which took place in Las Vegas this week．
Despite all this activity, however, the prospects for mobile TV are uruzlear． For a start, nobody really knows if consumers will pay for it, though surveys suggest they like the idea． Informa, a consultancy, says there will be 125m mobile-TV users by 2010． But many other mobile technologies inspired high hopes and then failed to live up to expectations． And even if people ．do want TV on the move, there is further uncertainty in three areas: technology, business models and the content itself． [363 words]
1． The phrase a new era in what Peter Bazalgette says refers to the era of______
A． mobile TV
B． Apple Computer
C． portable music-player
D． third-generation (3G) networks
2． Endemol is______
A． an American company
B． a device-maker
C． a content producer
D． a mobile-network operator
3． In the development of mobile television, ______
A． South Korea keeps ahead of the competition
B． Italy lags behind of Japan
C． both Finland and America fall far behind
D． many countries have made some progress
4． Peter Bazalgette is______
A． a pioneer of mobile TV technology
B． certain of the bright future of mobile TV
C． doubtful about the mobile TV technology
D． full of hope for the role played by his company
5． The author’s is______the future of mobile television．
A． unsure of
B． indifferent to
C． optimistic about
D． pessimistic about難句透析
①“This is a really exciting time a new era is startin9，”says Peter Bazalgette，the chief creative officer of Ende— m01．the television company behind“Big Brother”and other popular shows．
【結(jié)構(gòu)】破折號后面的“a new era is startin9”補充說明其前面的“This is…time”。后置的名詞短語“the chief…Endemol”補充說明“Peter Bazalgette”。后置的名詞短語“the television company…”補充說明“Endemol”。
【釋義】曾制作了《老大哥》及其他一些受觀眾喜愛的節(jié)目的電視節(jié)目制作公司Endemol的首席創(chuàng)意官彼得·巴澤爾杰特說，“這真是激動人心的時刻，一個新時代開始了?！?BR> ②He is referring to the upsurge of interest in mobile television，Ea nascent industry at the intersection of telecoms and media(which offers new opportunities to device-makers，content producers and mobile-network operators)]．
【結(jié)構(gòu)】方括號所標示的部分是后置的名詞短語，修飾“mobile television”。圓括號所標示的后置定語從句修飾“nascent industry”。
【釋義】他指的是人們對移動電視興趣的高漲。移動電視是一種新生行業(yè)，是電信和媒體的交合產(chǎn)物。這個行業(yè)為設備制造商、節(jié)目內(nèi)容提供商和移動網(wǎng)絡運營商提供了新機會。
③In south Korea，television is also sent to mobile phones via satellite and terrestrial broadcast networks，[which is far more efficient than sending video across mobile networks]；similar broadcasts will begin in Japan in April．
【結(jié)構(gòu)】本句是由分號連接的兩個分句組成的并列句。方括號所標示的后置定語從句修飾第一個分句中的整個主句。
【釋義】在韓國，也是通過衛(wèi)星和地面廣播網(wǎng)絡把電視節(jié)目傳送給移動電話。這比通過移動網(wǎng)絡傳送視頻信號的效率高得多。13本將于4月份開始用相似的方法播送電視節(jié)目。
④Meanwhile，Apple Computer，[which launched a video—capable version of its iPod portable music—player in Octo— ber]，is striking deals with television networks to expand the range of shows[that can be purchased for viewing on the device]，
【結(jié)構(gòu)】第一個方括號所標示的后置定語從句修飾“Apple Computer”。第二個方括號所標示的后置定語從句修飾“shows”。“strike a deal”的意思是“成交”。
【釋義】蘋果電腦公司10月份推出了新版本的便攜式iPod音樂播放器，能播放視頻節(jié)目。蘋果電腦公司正在同電視網(wǎng)絡達成交易，購買更多電視節(jié)目，用來在這種播放器上觀看。
⑤But many other mobile technologies”inspired high hopes and then failed to live up to expectations．
【結(jié)構(gòu)】本句有兩個并列的謂語動詞?！發(fā)ive up t0”的意思是“達到預期標準，不辜負…的希望”。
【釋義】但是，許多其他移動通信技術曾激起了人們更高的希望，卻都沒能實現(xiàn)?！∪姆g
曾制作了《老大哥》及其他一些受觀眾喜愛的節(jié)目的電視節(jié)目制作公司Endemol的首席創(chuàng)意官彼得·巴澤爾杰特說，“這真是激動人心的時刻，一個新時代開始了?！彼傅氖侨藗儗σ苿与娨暸d趣的高漲。移動電視是一種新生行業(yè)，是電信和媒體的交合產(chǎn)物。這個行業(yè)為設備制造商、節(jié)目內(nèi)容提供商和移動網(wǎng)絡運營商提供了新機會。而他并非是一個這樣熱情高漲的商人。
現(xiàn)在已經(jīng)有許多移動運營商在他們的第三代(3G)網(wǎng)絡上通過“流媒體”的形式提供一些電視頻道的或獨立的節(jié)目。在韓國，也是通過衛(wèi)星和地面廣播網(wǎng)絡把電視節(jié)目傳送給移動電話。這比通過移動網(wǎng)絡傳送視頻信號的效率高得多。日本將于4月份開始用相似的方法播送電視節(jié)目。在歐洲，意大利的三臂移動運營商最近收購了名為 Canale 7的電視頻道，以準備于2006年下半年開始在意大利運營移動電視業(yè)務。類似的移動電視網(wǎng)絡也將在芬蘭和美國建成，在世界的其他國家這項技術也正在測試當中。
蘋果電腦公司10月份推出了新版本的便攜式iPod音樂播放器，能播放視頻節(jié)目。蘋果電腦公司正在同電視網(wǎng)絡達成交易，購買更多電視節(jié)目，用來在這種播放器上觀看，這些節(jié)目包括“迷失”、“絕望的主婦”和“法律與公正”等。作為個人影像錄制技術(PVR)的發(fā)明者的TiV0公司也宣布其正計劃要使用戶可以在移動當中能將已錄制好的節(jié)目下載到iPod并進行播放。本周，在拉斯維加斯舉行的世界的科技展會——消費者電子產(chǎn)品展上，移動電視技術也引領了一股技術新潮。
盡管舉辦了諸多活動，但是移動電視的發(fā)展前景仍不明朗。首先，即使調(diào)查表明這個創(chuàng)新很受歡迎，但沒人敢斷言消費者一定會在此項目上消費。．咨詢公司Informa聲稱到2010年將會有1億2500萬移動電視用戶。但是，許多其他移動通信技術曾激起了人們更高的希望，卻都沒能實現(xiàn)。即便人們真的需要在移動過程中看電視，現(xiàn)在也仍然有三方面的問題未解決：技術、商業(yè)模式和提供的內(nèi)容。
超綱詞匯
Consultancy n．咨詢服務機構(gòu)
Nascent adj．初期的，新生的，萌芽的
telecom n．(telecommunication)電信
Upsurge n．高漲，高潮，增長
iPod n．蘋果MP3的一個品牌
參考答案：1．A 2．C 3．D 4．B 5．A