廣告詞匯(Cn-En)

字號:

漢語 English
    廣告用語 WORDS AND PHRASES IN ADVERTISEMENT
    發(fā)行量審核局 ABC
    出血 bleed
    批量折扣 bulk discounts
    行業(yè)雜志 business magazines
    發(fā)行量審核 circulation audit
    分類廣告 classified ads
    紐約分類廣告網(wǎng)絡(luò) CANNY
    分類圖片廣告 classified display ads
    截稿日期 closing date
    彩色樣品紙條 color strip
    混合收費制 combination rates
    消費者雜志 consumer magazines
    合同收費制 contract rate
    贈閱發(fā)行 controlled circulation
    聯(lián)合形式 cooperative/co-op programs
    千人成本 CPM
    封面日期 cover date
    封面位置 cover position
    購物雜志 custom magazine
    日報 daily newspapers
    人口版 demographic editions
    圖片廣告 display advertising
    實際收費 earned rates
    農(nóng)業(yè)刊物 farm publications
    統(tǒng)一收費制度 flat rate
    香味紙條 fragrance strips
    頻率折扣 frequency discounts
    黃金版位 full position
    門式折頁 gatefold
    地理版 geographic editions
    基本發(fā)行量 guaranteed circulation
    橫向刊物 horizontal publication
    獨立購物指南 independent shopping guide
    插頁 insert
    加插刊登通知 insertion order
    島形半版 island halves
    小單元 junior unit
    地方城市雜志 local city magazine
    雜志出版人協(xié)會 MPA
    媒介采購員 media buyer
    媒介標(biāo)尺調(diào)查有限公司 MRI
    全國性雜志 national magazines
    全國性價格 national rate
    美國報業(yè)協(xié)會 NAA
    報紙版面庫 NSB
    上市日期 on-sale date
    公開收費制度 open rate
    訂閱發(fā)行 paid circulation
    自動彈啟式廣告 pop-up ad.
    自選版位費 preferred-position rates
    預(yù)印廣告插頁 preprinted inserts
    初級發(fā)行量 primary circulation
    清樣 proof copy
    公告 public notice
    費率基準(zhǔn) rate base
    價目表 rate card
    閱讀告示 reading notice
    地區(qū)性刊物 regional publications
    任意版位費制 ROP advertising rates
    二級讀者量 secondary/pass-along readership
    欠資收費制 short rate
    賽蒙斯市場調(diào)查局 SMRB
    多胞胎版 split runs
    標(biāo)準(zhǔn)廣告單位 SAU
    標(biāo)準(zhǔn)收費與數(shù)據(jù)服務(wù)公司 SRDS
    標(biāo)準(zhǔn)型報紙 standard-size newspaper
    周日增刊 Sunday supplement
    小報型報紙 tabloid newspaper
    撕樣 tear sheets
    三維廣告 3-D ads
    縱向刊物 vertical publication
    數(shù)量折扣 volume discounts
    周報 weekly newspapers
    包君健康 keep you fit all the time
    包裝新穎美觀 fashionable and attractive packages
    保證質(zhì)量 quality and quantity assured
    產(chǎn)銷歷史悠久 have a long history in production and marketing
    馳名中外 popular both at home and abroad
    穿著舒適輕便 comfortable and easy to wear
    工藝精良 sophisticated technologies
    規(guī)格齊全 a complete range of specifications; complete in specifications
    趕超世界先進水平 catch up with and surpass advanced world level
    花色繁多 a wide selection of colours and designs
    花色新穎品種多樣 fashionable styles, rich varieties
    貨源充足 sufficient supplies; ample supply
    久負(fù)盛名 with a long standing reputation
    交貨及時 timely delivery guaranteed
    價格公道 reasonable price
    技藝精湛 fine craftsmanship
    經(jīng)濟耐用 economy and durability
    具有中國風(fēng)味 possess Chinese flavours
    居同類產(chǎn)品之首 rank first among similar products
    品質(zhì)優(yōu)良 excellent in quality
    品種齊全 complete range of articles
    款式多樣 various styles